Moon Social Consulting

05/24/2022

1. You’re missing your target audience. Sure your post will be going to tons more people, but chances are most of them aren’t your target audience, and then you end up gaining followers who don’t have a real interest in you or your product
2. Influx in comments. If you don’t have a community management matrix in place, you can become overwhelmed trying to keep up with comments
3. Trolls and hate. Sure, you want comments on your posts, but sometimes with a viral video, you can get a lot of hateful comments and that can be hard on your mental health if you’re not prepared or ready for dealing with them.

05/05/2022

It's not really a secret.
While it's understandable you want to convey professionalism of your business on social media, you also need to remember that this is, in fact, SOCIAL media.
Leave the corporate jargon for LinkedIn and show a little of your true colors because THAT is what makes you relatable and that is what builds trust and THAT is what converts people from followers to purchasers.

05/04/2022

If you want to know what kind of content your audience loves, check your insights.
Head to your insights and check over the last 30 days and see which content you've created as received the most post interaction and engagement.
THIS is exactly the type of content your audience is resonating with. Reuse and repurpose as much as you can.

04/30/2022

Pinned posts are coming.
That means an easy way to make a quick impact for anyone who stumbles upon your page.
Choose 3 posts you want to highlight to best represent you or your business to potential new followers.
Swipe through to see a few easy suggestions for your business to take advantage of.

07/22/2021

✨ Friday Reminder ✨
Don't compare your life to someone's you see on social media. I promise it's never as good as it seems.

07/22/2021

Did you know: You can now go back up to 60 days to look at your insights on Instagram 😱
If you're not already reporting on a monthly basis to see how your content is performing, you should be! Here's what you need to look at and why!

11/18/2020

Are hashtags losing their luster?
Instagram just announced they've added keyword search functionality to the platform along with tags and profiles. Hashtags are no longer the only way to find relevant content, nor are they the only deciding factor in how your content gets found by others.
Instagram said keyword searches will be limited to general interst topics and keywords within community guidelines.
A number of factors will go into keyword search visibility such as type of content, captions, when something was posted and more. It will also highlight the most relevant matches to each individual user, based on algorithm calculations.
Now might be a great time to test posting with and without hashtags, and beefing up your posts with more keywords.

11/10/2020

An interesting take on the changes CMOs have had to adapt to and overcome, as well as how these changes will shape the CMOs of the future.

The Covid-19 pandemic forced digital transformation to happen overnight. Consumers are now interacting with brands in different ways and leveraging digital channels more than ever.

11/02/2020

There's still time to register! Join me on Thursday for a free webinar on the basics of creating a social media content strategy! I'd love to see you there!

https://www.eventbrite.com/e/free-social-media-content-strategy-webinar-tickets-125390411095

10/15/2020

What is a social media content strategy?
Why do you need one and how can it help? I’m so glad you asked! These are all things I’ll be covering off on in my FREE webinar. Swipe to see what else I’ll be covering off on.
Whether you can or can’t make it, please share with someone who you think might benefit from it!
Register via the link in my bio. Hope to see you there!

10/08/2020

Looking to level up your social media presence?
Focus on:
🌙 Images
🌙 Engagement
🌙 Content

Swipe through to see what I mean.

10/07/2020

Instagram rewards accounts that keep people on their platform.
Swipe to see more of an explanation by what I mean.

This is exactly why Instagram didn’t make Reels a separate app. Because the longer people spend on their platform the more ads they can sell, and the more money they make.

This is also why Reels is given so much more precedence right now than any other type of content. People don’t even have to scroll through Reels, it just moves to the next video automatically, keeping people on the app longer.

In-feed posts are great, but if you’re spending the most time on this type of content, consider breaking it out into carousels to keep people reading and swiping through.

What other strategies are going to keep people engaging with your content?
Provide information and entertainment (Reels)
Use good graphics
Use all the features of Instagram - IGTV, Reels, Stories, Lives
Write engaging captions that ask questions, feedback, etc.
Create savable content

Which way do you prefer to create and engage with content on Instagram?