Corey Morris

Corey Morris Corey is a speaker, best selling author, and digital marketing agency leader. Reach out to engage him to speak, interview, or consult.

Check out his latest book, The Digital Marketing Success Plan, that published in July, 2024, at thedmsp.com. Corey is the owner and President/CEO of Voltage as well as Founder of Digital Marketing Success Plan™. He has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award. In addition to leading Voltage, he has served as an officer on the global board of SEMPO (now part of DAA). He also previously led a local initiative in Kansas City founding the KC Search Marketing Conference and prior to that co-hosted a local marketing and tech radio show. He is currently a VIP contributor to Search Engine Journal, contributor to Search Engine Land and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics including at SMX and Digital Summit events. Corey's first book is due out summer of 2024 titled the Digital Marketing Success Plan and you can find out more at https://thedmsp.com.

08/06/2026

Generative AI tools and new search engine features are absorbing basic, informational queries. If you are watching your organic traffic drop, you are not alone.

However, panicking and doubling down on generic content is the exact wrong move.

In my newest article, I discuss how to adapt to the AI search era by strategically rebalancing your content funnel. Discover how to leverage original research, mid-funnel comparison guides, and true human expertise to protect your pipeline and your ROI.

Read the full article here: https://voltage.digital/blog/rebalancing-your-content-funnel-in-the-ai-search-era/

The Disappearing Top of the Funnel The search landscape is shifting under our feet. Generative AI tools and new search engine features are rapidly absorbing top-of-funnel informational queries. When a...

08/03/2026

When forced to change direction mid-year, many marketing teams panic. They immediately rewrite ad copy, change target keywords, or spin up new landing pages without a unified strategy.

A true pivot requires discipline. If you want to adjust your course while protecting the investments you have already made, you need a documented system.

Read my recent article on how to successfully pivot your digital strategy without losing your ROI foundation: https://voltage.digital/blog/how-to-pivot-your-digital-strategy-without-losing-your-roi-foundation/

It happens to every marketing team. A major shift completely upends your quarter. A competitor launches a disruptive product, search engines roll out a massive AI update, or your CEO...

07/31/2026

We are wrapping up the first month of the second half of the year. Are you measuring marketing activity, or are you measuring real business outcomes?

Digital platforms are designed to make you feel successful. They highlight traffic, clicks, and impressions. But if those metrics are not turning into qualified leads and closed deals, you are just spinning your wheels.

In my latest article, I explore how to bridge the gap between marketing KPIs and sales reality. Learn how to stop flying blind and start connecting your marketing data directly to your revenue goals.

Read the full article here: https://voltage.digital/blog/mid-year-check-in-are-you-measuring-activity-or-real-business-outcomes/

We are wrapping up the first month of the second half of the year. Right now, marketing leaders everywhere are sitting with their teams mulling over and/or in boardrooms presenting...

We are officially closing out July. If you have reviewed your mid-year metrics and realized you need to pivot your strat...
07/30/2026

We are officially closing out July. If you have reviewed your mid-year metrics and realized you need to pivot your strategy, proceed with caution.

When the pressure is on to drive leads, many marketing teams abandon their foundational strategy and reach for the nearest tactical lever. Applying standard, cookie-cutter "best practices" is a guaranteed way to waste your budget.

In my article this week, I explore why you must always prioritize strategy over tactics. Learn how to use the START Planning Process to objectively evaluate your options and map your efforts directly to revenue.

Read the full article here: https://voltage.digital/blog/why-cookie-cutter-marketing-will-not-save-your-mid-year-pivot/

We are officially closing out July and wrapping up the first month of the second half of the year. By now, you have likely reviewed your mid-year metrics, identified the...

We are officially in the second half of the year. Are you stubbornly sticking to a marketing plan that no longer matches...
07/02/2026

We are officially in the second half of the year. Are you stubbornly sticking to a marketing plan that no longer matches reality?

We know that consistency is crucial for long-term ROI. But blindly executing tactics while ignoring new AI search features, algorithm updates, or shifting sales goals will ultimately cost you.

In my latest article, I explore the difference between strategic consistency and stubbornness, and how to use "Trigger Events" to pivot your strategy without losing your foundation.

Read the full article here: https://voltage.digital/blog/why-sticking-to-the-plan-is-sometimes-the-most-dangerous-strategy/

We just crossed the mid-year mark. If you are like many marketing leaders I talk to, the pristine strategy you carefully mapped out last Q4 (or at some point in...

A marketing plan is strongest when it is built with review in mind from the beginning.When review is treated as somethin...
06/25/2026

A marketing plan is strongest when it is built with review in mind from the beginning.

When review is treated as something to add later, teams may keep moving without a clear rhythm for learning. They may wait for a problem, a budget question, or a disappointing result before evaluating whether the plan is still aligned with reality.

In this article, I share why strong marketing plans need built-in review cycles, and how regular review helps leaders revisit assumptions, interpret results, and make better decisions.

https://voltage.digital/blog/why-strong-marketing-plans-need-built-in-review-cycles/

A marketing plan is strongest when it is built with review in mind from the beginning. Many plans are created with a strong push toward launch. Teams define the strategy,...

Marketing leaders often have to interpret uncomfortable signals before the answer is obvious.Some friction is normal whe...
06/18/2026

Marketing leaders often have to interpret uncomfortable signals before the answer is obvious.

Some friction is normal when a strategy starts meeting the real market, audience, sales process, and internal operating environment. Other signals may point to a deeper issue that needs more meaningful change.

In this article, I share how to tell the difference between friction and failure in marketing, and how Review can help leaders make better decisions before reacting too quickly.

https://voltage.digital/blog/how-to-tell-the-difference-between-friction-and-failure-in-marketing/

It may seem like my theme of “Review” here in the month of June is focused on pain. I promise, it isn’t and everything I’m unpacking is tied to trying...

Marketing leaders are often expected to make adjustments before they have perfect information.Changing direction may be ...
06/11/2026

Marketing leaders are often expected to make adjustments before they have perfect information.

Changing direction may be the right decision, but there is risk in moving too quickly from discomfort to action without first clarifying what the plan has actually taught you.

In this article, I share what marketing leaders should do before they change direction, and how Review can help teams make better decisions with more confidence.

https://voltage.digital/blog/what-marketing-leaders-should-do-before-they-change-direction/

Marketing leaders are often expected to make adjustments before they have perfect information. That comes with the role. Markets shift, performance changes, sales feedback creates new questions, competitors move, budgets...

Marketing plans are often reviewed most closely when something creates concern.Performance slows, sales raises questions...
06/09/2026

Marketing plans are often reviewed most closely when something creates concern.

Performance slows, sales raises questions, or leadership starts asking whether the budget is being used well.

But review is more useful before the conversation is under pressure.

In this article, I share why strong marketing plans need regular review, how Review differs from reporting, and how leaders can use it to revisit assumptions, stay aligned, and make better decisions.

https://voltage.digital/blog/why-marketing-plans-need-review-before-theres-a-problem/

Marketing plans are often reviewed most closely when something feels off. Performance slows. A campaign underdelivers. Sales raises questions about lead quality. Leadership starts asking whether the budget is being...

Too many marketing priorities can make decisions harder, not better.When everything is labeled as important, teams sprea...
05/28/2026

Too many marketing priorities can make decisions harder, not better.

When everything is labeled as important, teams spread time, attention, and resources across too many efforts. That makes ex*****on harder and results more difficult to interpret.

This article explores why fewer, clearer priorities often lead to better marketing decisions.

https://voltage.digital/blog/why-better-marketing-decisions-usually-require-fewer-priorities/

Many marketing teams have plenty of stated priorities. The challenge is that too many of them remain active at the same time. On paper, priorities are supposed to create focus....

Address

450 E 4th Street, Suite 201
Kansas City, MO
64106

Telephone

+18164712191

Website

, ,

Alerts

Be the first to know and let us send you an email when Corey Morris posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Corey Morris:

Shortcuts

Featured

Share

Category