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Business Technology Association The Business Technology Association serves office technology dealerships, manufacturers, distributor

Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.

Is your service department keeping pace with industry benchmarks or are you leaving room for improvement?At , Jerry New...
10/12/2026

Is your service department keeping pace with industry benchmarks or are you leaving room for improvement?

At , Jerry Newberry and Jeff Kelly of Pros Elite Group will break down current service metrics, common performance challenges and proven strategies to help dealers improve results. Learn what they’re seeing across dealerships and how to put those insights to work in your own dealership.

https://www.bta.org/BTAAsheville

💧Water and 🧊 ice can offer office technology dealerships recurring revenue, strong margins and deeper customer relations...
10/10/2026

💧Water and 🧊 ice can offer office technology dealerships recurring revenue, strong margins and deeper customer relationships.

During his main-stage session at the Fall Colors Retreat, "Beyond Office Equipment: Water & Ice for High Profits," Paul Martin of Culligan Quench will share insights from his experience in both industries and explain what it takes to become a water dealer, launch this offering and grow it successfully.

Learn more & register: https://www.bta.org/BTAAsheville

"The best vCIO wins!"Your managed IT clients need more than tech support — they need strategic guidance. That’s where gr...
10/09/2026

"The best vCIO wins!"

Your managed IT clients need more than tech support — they need strategic guidance. That’s where great vCIOs stand out.

At BTA's vCIO University, to be held Dec. 8-10 in Tampa, Florida, attendees will gain the skills, tools and confidence needed to become stronger trusted advisors for their clients and more valuable leaders within their dealerships.

This three-day workshop delivers practical education, peer collaboration, actionable takeaways and post-workshop coaching designed specifically for vCIOs, TAMs and SMEs at every experience level.

Learn more & register: https://www.bta.org/vciouniversity/

🤖 Starting Nov. 3, find AI opportunities, build a road map and create new revenue.Led by West McDonald of GoWest.ai, the...
10/08/2026

🤖 Starting Nov. 3, find AI opportunities, build a road map and create new revenue.

Led by West McDonald of GoWest.ai, the four-session BTA AI Workflow Assessment Workshop will give dealers a repeatable process for identifying, assessing and prioritizing AI opportunities — both inside their own dealerships and with their customers.

You will learn how to:
• Identify workflows where AI and automation could have the greatest impact
• Assess opportunities for ROI, risk, complexity and readiness
• Build a practical AI road map
• Avoid common AI implementation mistakes
• Turn workflow assessments into a potential new revenue opportunity with customers

And each participating dealership will receive a complimentary Micro AI Workflow Assessment after the workshop, giving you a firsthand look at the methodology applied to your own business.

Learn more and register: https://www.bta.org/aiworkflow/

10/08/2026

Join BTA for the 2026 Fall Colors Retreat, Oct. 29-30 at the Omni Grove Park Inn in Asheville, North Carolina, for two days of education and networking in an amazing setting in the Blue Ridge Mountains.

Learn more & register: https://www.bta.org/BTAAsheville

Are your goals actually driving growth — or are they just keeping your team comfortable?At the Fall Colors Retreat, Samu...
10/07/2026

Are your goals actually driving growth — or are they just keeping your team comfortable?

At the Fall Colors Retreat, Samuel Mascato of Sandler South Carolina - Performance Partners will challenge you to rethink how you set goals, establish expectations and hold your team accountable during the keynote address, "Your Goals Aren't the Problem — Your Comfort Zone Is."

He will share practical strategies for setting goals that change behavior and deliver results.

Learn more & register: https://www.bta.org/BTAAsheville

e-automate Inventory Essentials starts tomorrow!There’s still time to sharpen your dealership’s approach to inventory ma...
10/05/2026

e-automate Inventory Essentials starts tomorrow!

There’s still time to sharpen your dealership’s approach to inventory management. Join Jack Duncan of JDC-Jack Duncan Consulting online Oct. 6-8 to learn practical strategies for using e-automate to manage inventory, improve ordering and restocking, and reduce excess and obsolete stock.

Don't miss it — register now: https://www.bta.org/inventoryessentials/

Thinking about adding managed services to your dealership?At the Fall Colors Retreat, Eric Kehmeier of The 20 MSP Group ...
10/03/2026

Thinking about adding managed services to your dealership?

At the Fall Colors Retreat, Eric Kehmeier of The 20 MSP Group will cover the key pieces of a best-in-class MSP — including service delivery, staffing, account management, cybersecurity and operational maturity.

You will learn where dealers often struggle with managed services and what it takes to move beyond the early stages of MSP growth.

Learn more & register: https://www.bta.org/BTAAsheville

The September/October issue of Office Technology is now available online!This issue features a cover story on how three ...
10/02/2026

The September/October issue of Office Technology is now available online!

This issue features a cover story on how three BTA members transitioned to employee stock ownership plans (ESOPs), along with coverage of BTA IGNITE Kansas City and BTA at 100: A Celebration.

Read the latest issue here: https://www.bta.org/otseptoct26/

Electronic Business Machines PERRY proTECH Woodhull, LLC

ProFinance is next week!Join us Oct. 7-8 at Advanced Office in Irvine, California, for two days of hands-on financial tr...
10/01/2026

ProFinance is next week!

Join us Oct. 7-8 at Advanced Office in Irvine, California, for two days of hands-on financial training designed specifically for office technology dealers.

You’ll work with real dealership financials, learn how to apply key financial concepts and leave with the newly updated ProFinance benchmark model to use in your dealership.

If you're local, now's the time to register: https://www.bta.org/profinance/

Address

12411 Wornall Road , Ste. 200
Kansas City, MO
64145

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18005052821

Website

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