Lindsay Kirsch

Lindsay Kirsch Lindsay Kirsch is a marketing automation strategist and an expert in workflow design. Just like everyone else, I still have my ups and downs.

I’m on bold a mission to inspire, challenge, and innovate myself as well as others around me to finally take action and live a fulfilled life we’ve always dreamed of! I’ve been an entrepreneur since I was 7 years old: I’ve designed and sold handmade jewelry; designed and printed athletic apparel; developed print marketing and social campaigns for multiple businesses, and even developed the first e

Commerce website for a major restaurant chain in Buffalo, NY - all before I graduated high school! I believe that going outside of your comfort zone should be a daily practice. I’ve always been a top performer - I was even the youngest at a senior rank in a fortune 500 company, before I was 30. Although hard work was a key factor, not playing safe and putting myself out in the world definitely helped! Whether it’s presenting to corporate executives or on my yoga mat, I believe that success is achieved by showing up and being a key player in your own life. I do not believe that circumstances define you - circumstances provide us lessons and important feedback on the life we are living. Throughout my 12+ year professional journey I’ve stumbled upon my own hard times, hit rock bottom, and came back up. I’ve learned that these ups and downs are a part of life, and provide me with opportunity to grow. Life isn’t about what happens to me, it’s about how I react to it. I stand for opportunity and growth while having fun in the process. I’ve learned to look at my problems as opportunities and find different solutions to solve them. I’m always on the lookout to absorb new information to expand my own knowledge by exploration, experimentation and learning! I don’t consider myself to be “book smart” but I am definitely “work smart!”

I believe we are all here to help each other. By lifting each other up, I am lifted too. I know you are full of potential - it’s my purpose to help you find it. Having worked with my own set of mentors and coaching since I was early in my career, I have an enormous amount of respect for the community. I’ve always valued feedback and applied it diligently to my own life. It gives me great pride to be able to give back as a mentor and coach to others, and return the favor provided to me. I am not afraid to put myself out there, try new things, and see what sticks! People love my style because I encourage them to look at what is happening in a different way. I pull out the shortcuts that people don’t have the time for and make it easy for people to adapt to the ways I have uncovered. I’m obsessed with finding and sharing ways to be more efficient in life so you aren’t wasting time on tasks that don’t matter. I love to have fun - play is critical for success! Other things to know are that I love handstands and high fives. I meditate, journal and practice yoga daily. I coach gymnastics and love to flip around on a trampoline every chance I get. I’ve completed various yoga teacher trainings as well as Gabrielle Bernstein’s Spirit Ju**ie Masterclass Levels 1 and 2. If you have any questions, please feel free to reach out! I am really excited to speak with you!

Re-engaging inactive email subscribers (or a list you haven't sent to in a while) is simple with these three steps:Step ...
08/31/2023

Re-engaging inactive email subscribers (or a list you haven't sent to in a while) is simple with these three steps:

Step 1: Segment Your List
First things first, identify who the inactive subscribers are. Create a separate segment for them so you can send targeted messages that'll pique their interest.

Step 2: Craft a Comeback Email
Now that you know who you're talking to, it's time to roll out the red carpet! Send a personalized "We Miss You" email with an irresistible offer or valuable content they can't ignore.

Step 3: Monitor and Adjust
Keep an eye on how your re-engagement campaign is doing. Be bold and tweak your approach if you're not seeing the desired results. Remember, the key is to offer value and make them feel special.

So go ahead, give these steps a try, and watch your email engagement soar! 🚀



Image Credit: Yuri_B via Pixabay

Is your email list more dormant than a hibernating bear? 🐻 Don't let it go to waste; learn how to awaken its potential t...
08/31/2023

Is your email list more dormant than a hibernating bear? 🐻 Don't let it go to waste; learn how to awaken its potential today!

Unlock the hidden treasures in your dormant email list with our latest article! How long has your list been inactive?

Read the full article here 👉 https://lindsaykirsch.com/dead-email-list/

Views from our new land (+ wild blackberries 🥰)
08/29/2023

Views from our new land (+ wild blackberries 🥰)

🤩 Increase Your Engagement with Interactive Email ElementsFor email creators looking to integrate interactivity without ...
08/25/2023

🤩 Increase Your Engagement with Interactive Email Elements

For email creators looking to integrate interactivity without heavy investments or complexity, here are three simple ways:

Embedded Polls & Surveys: You can create basic polls or surveys using platforms like Google Forms, SurveyMonkey or directly in your email platform such as ActiveCampaign. Once generated, you can embed the link directly in the email. This encourages subscribers to give feedback, voice their preferences, or answer questions, increasing their engagement with the email content.

Animated GIFs: While not interactive in the traditional sense, animated GIFs can make an email feel dynamic and engaging. They're easy to create using free tools like GIPHY or EZGIF. You can capture attention and provide a semblance of interactivity by integrating relevant and entertaining GIFs.

Clickable Image Maps: Tools like Image-Maps (or Image-map.net) allow you to upload an image and create clickable areas within that image. For instance, if you have a graphic showcasing multiple products, each product can have its link leading to its respective page on your website. This method combines visual appeal with functional interactivity, enhancing user experience.

Remember, while these tools are straightforward, ensure that any interactive element aligns with your email's primary message and goals.Image Credit: Majed Khan via Unsplash

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Interactive Emails: Crafting Genuine Connections or Just Flashy Distractions ❓Are interactive emails the future of email...
08/25/2023

Interactive Emails: Crafting Genuine Connections or Just Flashy Distractions ❓

Are interactive emails the future of email marketing or just a passing trend? Dive into an exploration of the world where content meets interactivity.

In my latest article, I unravel the balance between design, genuine content, and the allure of interactive elements. If you've ever pondered how to elevate your email campaigns to captivate your audience, this is a read you will want to take advantage of. Unlock the secrets to crafting emails that are not just opened but genuinely experienced.

https://lindsaykirsch.com/interactive-emails/



Credit: 15299 via Pixabay

👢🌲 Stepping into new adventures with our fresh muck boots on! Whether it's a muddy trail or a rainy day, we're geared up...
08/24/2023

👢🌲 Stepping into new adventures with our fresh muck boots on! Whether it's a muddy trail or a rainy day, we're geared up and ready to explore!

As we plan some new adventures - please tell me... what are your FAVORITE "off the main trail" vacation spots (ideally mid-west to east-coast USA... for now).

🚀 Curious about the future of email marketing? Want to dive deep into the captivating world of interactive emails? In to...
08/21/2023

🚀 Curious about the future of email marketing? Want to dive deep into the captivating world of interactive emails?

In tomorrow's newsletter, I dive into the ins and outs, the dos and don'ts, and unveil the potential of this game-changing trend!

💌 Don't miss out on mastering the next big thing in email marketing.

💡 Sign up now and elevate your strategies! https://lindsaykirsch.com/subscribe/



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💌 Finding the perfect email platform is like shopping for the ideal pair of shoes – it has to fit just right! Whether yo...
08/18/2023

💌 Finding the perfect email platform is like shopping for the ideal pair of shoes – it has to fit just right! Whether you are a small business owner or a marketing whiz, the right platform can elevate your email campaigns. Here's how to find your perfect match:

1️⃣ Know Your Needs: Identity what you want from an email platform, be it automation, analytics, or user-friendly design.

2️⃣ Explore Options: Try different platforms like . Test the features, check the pricing, and see how it feels. 🚗 It's like test-driving a car!

3️⃣ Ask for Recommendations: Reach out to friends or colleagues for their favorites. Real-life experiences can be golden!

🚀 Remember, the right email platform is out there for you. Take time, research, and find the perfect fit for your email marketing needs. Happy hunting!



Image Credit: via Unsplash

📧 Looking for the perfect email marketing tool? ActiveCampaign has made waves with its automation workflows, drag-and-dr...
08/17/2023

📧 Looking for the perfect email marketing tool? ActiveCampaign has made waves with its automation workflows, drag-and-drop editors, and landing pages. But is it the right fit for everyone? Not necessarily!

🔍 That's where ActiveCampaign's competitors come into the picture. Whether you're searching for more affordable options, unique features like unlimited contacts, or a budget-friendly free plan, an alternative will likely fit your needs.

🚀 In my latest article, I dive into some of the best ActiveCampaign alternatives, exploring their key features, pricing structures, and how they stack up against ActiveCampaign.

🔗 Click here to read the full comparison and find the right tool for you >> https://lindsaykirsch.com/activecampaign-competitors/

🌿 Views from Our Botany Studies This Week 🌿We are officially "back to school" (but never, ever done complete with learni...
08/17/2023

🌿 Views from Our Botany Studies This Week 🌿

We are officially "back to school" (but never, ever done complete with learning!) and jumping into botany. The best part? Long nature walks with my human, taking photos, gathering specimens, pressing flowers... multiple times a week.

📚 Homeschool allows us to tailor our kid's education to our values, interests, and the surrounding natural world. It's a unique opportunity to grow together in knowledge and as a family. We feel so lucky to have taken this chance and that my work allows us the flexibility to pursue it.

🧘‍♂️🌟 One of the best investments I've ever made, personally and professionally, was purchasing an infrared sauna. It mi...
08/12/2023

🧘‍♂️🌟

One of the best investments I've ever made, personally and professionally, was purchasing an infrared sauna. It might sound unusual initially, but let me explain how this simple addition has transformed my daily routine and fueled my success.

I've found that spending a few moments in the sauna daily provides me with a tranquil space for contemplation and planning. As the heat envelops me, so does a newfound clarity and focus. This time has become an oasis of calm, allowing me to reflect on my goals, reassess my strategies, and connect with my core values.

Here are some of the benefits I've experienced:

Increased Creativity: The tranquil environment stimulates my thinking and helps me brainstorm new and innovative ideas.

Enhanced Decision Making: Reflection during these sessions helps me weigh various alternatives and make more informed decisions.

Boosted Well-being: The physical relaxation supports my overall well-being, reducing stress and thereby increasing productivity.

In the end, it's not about the sauna itself but about setting aside the time to prioritize self-reflection and planning. The results have been nothing short of transformative.

💡One of the most common questions is, "How much of a wait should I use between email sends?"The answer is always, "It de...
08/09/2023

💡One of the most common questions is, "How much of a wait should I use between email sends?"

The answer is always, "It depends."

Top-of-funnel email automations (lead magnets, webinars, events, welcome series) tend to be more aggressive, with less time between emails (12-48 hours). The contact is usually "new" to the list, and you want to convert as quickly as possible.

Mid- to bottom-of-funnel email automations (engagement, cross-sells, community) tend to be less frequent (48 hours +) because they are nurturing, not necessarily converting.

Of course, it depends on your audience's preferences as well.

Here's what I recommend. If you send regular broadcast campaigns 1x a week, set your automations based on the timeframes above. 👀 Watch your unsubscribe rates for the automations. If the unsubscribes go high (above .1%), spread the emails. If unsubs stay low, you can try to decrease the time between emails and see how it impacts your other metrics.



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