KEF Media

10/07/2026

A little B-T-S for your W-E-D-S ‼️

Driving Innovation: Students Build the Future of Tech with the EcoCAR Innovation Challenge 🚗⚡

We were thrilled to coordinate a national media tour highlighting the EcoCAR Challenge , a groundbreaking four year program sponsored by the U.S. Department of Energy, General Motors, Stellantis, and MathWorks. Local student participants joined industry representatives on set to share how this competition gets college students out of the classroom and under the hood of real vehicles.

As American automakers continue to innovate and maintain their leading edge on the global stage, this hands on program gives rising talent the ultimate advantage mastering advanced vehicle tech, real world project management, and cross functional leadership skills before they even graduate. Plus, graduates hit the ground running with a major competitive edge, earning $5,000 to $10,000 more in their first post college roles! 🎓💰

Huge thanks to all the amazing student innovators and supporting partner organizations for steering the next generation of automotive talent toward a bright future! 🔧

09/25/2026

See Tracks? Think Train! Norfolk Southern’s John Fleps & Jackson Spalding Break Down Rail Safety Basics for Families 🚨🚆

A train traveling at 55 mph can take a full mile or more to stop—that’s equal to 18 football fields! 🏈🚆

For Rail Safety Week (September 21–27), we teamed up with Jackson Spalding and Norfolk Southern to coordinate a series of vital national interviews with John Fleps to spread one crucial message: See Tracks? Think Train!

John broke down the optical illusions that make trains look slower and farther away than they actually are.

With kids back in school, he also shared essential guidance for parents on talking to teens about staying alert near tracks—especially when distracted by phones or headphones. From understanding crossing signals to spotting the blue Emergency Notification System (ENS) sign if a vehicle ever stalls, these simple steps save lives.

Huge thanks to John Fleps and the incredible teams at Jackson Spalding and Norfolk Southern for bringing such important, life-saving awareness to airwaves across the country!

09/21/2026

Getting older comes with wisdom, but navigating health changes as we age can definitely feel like a puzzle. 🧩✨

For Healthy Aging Month, we teamed up with Signify Health to coordinate a powerful series of interviews with their Chief Medical Officer, Dr. Heidi Schwarzwald MD MPH. With nearly 80% of adults 65+ managing multiple chronic conditions, Dr. Schwarzwald shared incredible, practical advice on what’s a normal part of aging, what signs shouldn't be ignored, and how simple daily habits can protect both physical and cognitive health.

From medication reviews to daily brain exercises and tips for caregivers, Dr. Schwarzwald delivered clear, actionable steps to help older adults and their families feel empowered and proactive.
Huge thanks to Dr. Schwarzwald and the fantastic teams at Signify Health for leading such an important, insightful conversation! 🩺💙

09/17/2026

Landing TV and radio coverage is a high-stakes balancing act. Between three hour talent windows, live broadcast jitters, and translating complex narratives into quick soundbites, a lot can go wrong behind the scenes.
So what separates the broadcast pushes that fall flat from the ones that secure top-tier hits across the country? It comes down to timing, newsroom trust, and smart preparation.
Check out 4 proven strategies PR leaders use to navigate high-stakes broadcast campaigns and consistently deliver big wins.

https://kefmedia.com/newsroom/4-reasons-kef-media-is-the-secret-weapon-behind-high-impact-pr-campaigns

08/05/2026

Fiber + Good Fats: Talking Healthy Eating & GLP-1 Support with Marina Chaparro RD, CDCES, MPH 🥑📊

Protein gets all the hype these days, but what about the nutrients 95% of us are actually missing out on? 🥑📉

We teamed up with MSL (Global) and Avocados - Love One Today 🥑 for a series of national interviews with Registered Dietitian and Diabetes Educator Marina Chaparro to look beyond the protein trend! Marina broke down how combining fiber and good fats—like the kind in everyday avocados—helps keep you full, supports steady blood sugar, and adds big nutritional value to smaller meals for those on GLP-1 medications.

From avocado-blueberry chia seed pudding to effortless snack hacks, Marina shared incredible, practical tips for modern families looking to elevate their everyday routines.

We definitely smashed these interviews—our crew knows how to deliver a smooth broadcast every single time! 🥑🎥

08/03/2026

Smash & Splash: Duff Goldman Teams Up with Mr. Bubble to Celebrate 65 Years of Messy Fun 🎂🫧

What’s better than a massive, apartment-sized birthday smash cake built right on set? The epic bubble bath cleanup right after! 🎂🫧

We recently partnered with Latitude and Mr. Bubble to coordinate an unforgettable round of interviews with celebrity baker and dad Duff Goldman for Mr. Bubble's 65th birthday "Smash & Splash" celebration.

Duff wowed us by crafting a truly over-the-top, gigantic smash cake live on set, using the epic centerpiece to show why messy play and sensory exploration are so vital for kids. He also gave a peek into his favorite dad traditions and showed how getting clean after a huge celebration can be just as fun as getting dirty!

No bursting our bubble, this production was clean, smooth, and full of fun from start to finish! 🧼✨

Huge thanks to Duff and the teams at Latitude and Mr. Bubble for bringing so much energy, laughter, and sweetness to the airwaves! 🫧🍰

https://youtu.be/sFslLSWFdB4?si=C9wI8_Pmm3uQeth6 ----> The Daily Buzz

We chatted with celebrity chef, Duff Goldman, about creating a 2,00...

07/29/2026

School supplies are hitting the shelves, which means one thing: the Back to School rush is officially in session! 🎒📚✨
Whether you’re gearing up families for last-minute summer travel, launching the season’s must-have products, or helping students prep for the classroom, now is the time to get your brand front and center.

Check out our latest Back to School Reel to see how we bring stories to life with top-tier coverage across broadcast, radio, and digital channels nationwide! 🎥👇
Why Partner with KEF Media?

🏆 Decades of Experience: We know the media landscape inside and out.
🎬 Flawless Ex*****on: From Satellite Media Tours (SMTs) to integrated tours and digital campaigns, we deliver seamless coverage every time.
📈 Unmatched Reach: We connect your brand directly with target audiences when it matters most.

Ready to make the grade this season? 💯

Don't wait until the last bell rings! Drop us a message or visit our website to start planning your next winning media c

https://youtu.be/fJojP0jnWuc?si=c6IfyigH1mCagzWk

06/26/2026

Thriving for Decades: A Timely Conversation Ahead of National HIV Testing Day 🗓️✨

We were incredibly proud to partner with CVS Health last week for a powerful national conversation ahead of National HIV Testing Day (June 27th). We facilitated a series of impactful interviews featuring CVS Specialty Pharmacist Helen Everett and longtime patient advocate Christopher Hooper to shine a light on what living and thriving with HIV looks like today.

The conversations centered on dismantling lingering misconceptions and highlighting how compassionate, specialized care and trusted pharmacist-patient relationships build the lifelong confidence necessary for long-term health.

PORTLAND, Ore. (KOIN) – Many Americans mistakenly believe HIV is no longer a serious health issue, which can reduce testing and treatment rates. While medical advancements allow individuals who hav…

06/25/2026

We’ve got a novel approach to managing a successful media tour! 📚💡

We hit the airwaves earlier last week with the Catamaran and Amazon Editorial Team to tackle everyone's ever-growing "To Be Read" lists just in time for summer! We hosted a phenomenal media tour featuring interviews with Amazon Senior Editors Al Woodworth, Lindsay Powers, and Abby Abell to announce Amazon's highly anticipated “Best Books of the Year So Far!” list.

From BookTok favorites to hidden literary gems, the editors broke down their top, hard-debated picks across every genre. If you are looking to trade screen time for beach reads, consider your summer reading list officially sorted!

06/17/2026

Buckle your seatbelts! The summer of 2026 is officially the "Year of the Open Road." 🚗💨

We are currently sitting at the exact intersection of two massive cultural milestones: the U.S. Semiquincentennial (America 250) and the Centennial of Route 66. This double-shot of Americana nostalgia is triggering a massive shift in summer travel.
According to recent data from Hilton and Priceline:
🔹 71% of Americans are ditching flights to hit the pavement.
🔹 63% are trading coastal vacations for a "Midwest Quest" into the heartland.
For brands, this presents a unique riddle: How do you capture the attention of an audience moving at 70 mph? The answer lies in a media strategy that travels right alongside them—from on-location Satellite Media Tours (SMTs) broadcast from historic roadside landmarks, to Radio Media Tours (RMTs) and geo-fenced streaming ads built straight for the dashboard.
If your brand isn’t packed in the trunk for the biggest national birthday party in a generation, you're missing out on the driver's seat.
Read our full breakdown on how to win the summer travel media landscape: 🔗 Buckle your seatbelts! The summer of 2026 is officially the "Year of the Open Road." 🚗💨

We are currently sitting at the exact intersection of two massive cultural milestones: the U.S. Semiquincentennial (America 250) and the Centennial of Route 66. This double-shot of Americana nostalgia is triggering a massive shift in summer travel.
According to recent data from Hilton and Priceline:
🔹 71% of Americans are ditching flights to hit the pavement.
🔹 63% are trading coastal vacations for a "Midwest Quest" into the heartland.
For brands, this presents a unique riddle: How do you capture the attention of an audience moving at 70 mph? The answer lies in a media strategy that travels right alongside them—from on-location Satellite Media Tours (SMTs) broadcast from historic roadside landmarks, to Radio Media Tours (RMTs) and geo-fenced streaming ads built straight for the dashboard.
If your brand isn’t packed in the trunk for the biggest national birthday party in a generation, you're missing out on the driver's seat.
Read our full breakdown on how to win the summer travel media landscape: 🔗

The summer of 2026 is officially the "Year of the Open Road." Discover the data driving the heartland travel boom and how brands can win the dashboard this season.