06/01/2026
We recently partnered with Porter Novelli and Eli Lilly and Company to produce a deeply moving and vital national media tour. Yesterday, we sat down with renowned broadcast journalist Natalie Morales as she opened up about her family’s personal 17-year journey navigating her mother-in-law's battle with Alzheimer’s disease.
With more than 7 million Americans affected by the disease, our production focused on breaking the silence around early symptomatic Alzheimer’s disease (ESAD). Natalie shared crucial insights on recognizing early signs—like losing your train of thought and difficulty completing familiar tasks—and emphasized why having early conversations with your doctor is so critical. It was an honor to leverage our broadcast network alongside the team Porter Novelli and Eli Lilly to share a story of resilience, caregiving, and hope that touches millions of families across the country.
Veteran journalist and TV host Natalie Morales shares her family's experience caring for her mother-in-law, who battled Alzheimer's disease for 17 years.