Shelley Renee Consulting, LLC

Shelley Renee Consulting, LLC My name is Shelley Renee, aka The Profitability Maverick, and no, I am not like all the other consultants. My work is subtractive. Not much scares me.

Instead of adding tasks, I look to reduce steps and get greater implementation. My name is Shelley Renee and I run a dental consulting business. I work with dentists who want to get systems in place and build a dream practice. As a speaker, my presentations offer tools to smooth out the work day and create a better workplace. Allow me to share with you my 30 year collection of “hands-on, practice

gems.” These practices and principles are street-smart and proven to work. From the back woods of Maine to life in New York I have seen a lot in dentistry. I would love to hear your practice stories. Have the practice you want: Peaceful, Productive and Profitable
www.ThePracticeIWant.com

She kept adding patients to close a gap she could not see.For years the fix looked like more, more patients, more large ...
08/05/2026

She kept adding patients to close a gap she could not see.

For years the fix looked like more, more patients, more large cases, longer days. The effort was real and it was never the problem. Nearly half of what she produced was written off before it was collected, and she had no idea, because the number sat quietly inside the software.

Seeing it changed everything.

If you want to see your own write-off percentage before you change a plan, schedule a time to chat with me!
Link in the comments!

Save this for the next time a decision keeps you up at night. Most of them are reversible, and the ones that drain you t...
07/16/2026

Save this for the next time a decision keeps you up at night. Most of them are reversible, and the ones that drain you the most are usually the ones you could walk back out of. The free 2-minute filter is in the comments!

The decision that's been keeping you up at night is probably one you could undo next month, and that changes how fast yo...
07/08/2026

The decision that's been keeping you up at night is probably one you could undo next month, and that changes how fast you should be willing to make it. Most of the choices that drain you are reversible. Name the door before you study it. Save this for the next time you feel stuck.

A longtime patient wrote in my husband's retirement card that he had been quietly grieving this retirement for the last ...
06/25/2026

A longtime patient wrote in my husband's retirement card that he had been quietly grieving this retirement for the last eighteen months. Every visit.

He also wrote that he remembered being a thirty-three-year-old "whippersnapper" when he first walked through the door.

That is what a long career in dentistry actually builds. The forty year arc of being remembered.

The career that produces a card like that cannot be reverse-engineered in year twenty-eight. It is the compounded interest on thousands of small choices made in years one through twenty-seven. Asking about the daughter's wedding. Coming in on a Saturday for an emergency. Remembering that the cruise was coming up.

Those choices live downstream of one harder question. Does your practice currently leave you with enough room to make them? Or are you so buried in the operational chaos of the business that the patient in the chair is the last thing getting your real attention?

Subtraction is what gives that room back. For some practice owners, going out-of-network is part of the path. Try the FREE Calculator in the comments if you want to see whether the math works for your practice.

A patient wrote to thank my husband for her radiant smile at her 50th high school reunion. And for the meal her husband ...
06/19/2026

A patient wrote to thank my husband for her radiant smile at her 50th high school reunion. And for the meal her husband was finally able to chew on their anniversary cruise.

She did not write to thank him for a crown. She wrote to thank him for a reunion and a dinner.

This is the part of dentistry the industry forgets to talk about. Younger dentists are trained to talk about teeth. The lifers learn to talk about reunions and cruises and the grandkids' graduations.

The clinical work is the means. The life event the work made possible is the meaning. That reframe alone changes how a chairside conversation feels for the next thirty years of a career.

"We will miss seeing you hover above us with your caring personality."This was in another card that arrived at our house...
06/11/2026

"We will miss seeing you hover above us with your caring personality."

This was in another card that arrived at our house this week.

Patients in a dental chair are looking up at us. The face above them quietly becomes part of an inner library of trusted faces they carry for life.

Most dentists never think of themselves that way.

The ones who do build practices that produce cards like the ones arriving at our kitchen table.

Subtraction protects the part of the work that produces those cards. The presence. The being there. Everything else is just infrastructure.

My husband retired from dentistry last week. This was one of the lines that arrived in the mail.She will see him in the ...
06/04/2026

My husband retired from dentistry last week. This was one of the lines that arrived in the mail.

She will see him in the mirror in the morning. She will see him in the family photo at the next wedding. She will see him at the anniversary dinner where someone makes her laugh harder than she expected to.

He is woven into how she moves through the world now.

That is what a long career in dentistry actually builds. Not the procedures. The way the work lets your patients move through their lives.

Most practice owners I know are too buried in the operational chaos of their practice to be that kind of present in the room. Subtraction is what gives them the room back.

05/27/2026

Don't assume busy means good. What makes it to the bank?

Busy and profitable are two very different things.

Collect More. Work Less. Keep Your Life.

The Free Savings Calculator shows you how much plans might be costing you.
Link in comments.

DARE Challenge on June 15th goes deeper.
Link also in comments.

Before: 3,933 patients, 46 hours/week, collecting $1.9M.After: 6% fewer patients, 34 hours/week, collecting $2.7M.Fewer ...
05/25/2026

Before: 3,933 patients, 46 hours/week, collecting $1.9M.
After: 6% fewer patients, 34 hours/week, collecting $2.7M.

Fewer patients. 12 fewer hours a week. $800K more collected.

They subtracted the plans costing them.

Want your numbers? Out-Of-Network Savings Calculator: link in comments.
Want the roadmap? DARE Challenge, June 15th. Link in comments.

Collect More. Work Less. Keep Your Life.
That's not a slogan. It's what happens when you look at the numbers.

The #1 fear I hear from dentists about going out of network:"What if my patients leave?"Here's what I've actually seen ...
05/23/2026

The #1 fear I hear from dentists about going out of network:

"What if my patients leave?"

Here's what I've actually seen across dozens of transitions.

Most patients stay. They chose YOU. Not your insurance plan. They don't want to start over somewhere else.

Some patients do leave. And they're almost always the ones that were not accepting treatment outside what insurance paid.

The patients who stay get more of your time. The care gets better. They notice.

The fear is that you'll lose everything.

What actually happens is you lose the parts that were draining you.

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Kinderhook, NY

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Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 12pm

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