Freelance Cake

04/14/2023

Are you tired of endlessly searching for clients without success? In our latest blog post, we share 19 freelancing tips you don't want to miss! Click the link to learn how to find clients as a freelancer. https://www.freelancecake.com/blog/how-to-find-clients-as-a-freelancer

Learn how to find clients as a freelancer with these 19 smart marketing tactics. Thrive on this path and have life-changing freelance income.

04/10/2023

Finding clients is one of the biggest challenges for freelancers. We've got you covered with our latest blog post on how to find clients as a freelancer! https://www.freelancecake.com/blog/how-to-find-clients-as-a-freelancer

Learn how to find clients as a freelancer with these 19 smart marketing tactics. Thrive on this path and have life-changing freelance income.

04/05/2023

Are you a freelancer struggling to find clients? Check out our latest blog post for tips and tricks to get hired!
https://www.freelancecake.com/blog/how-to-find-clients-as-a-freelancer

Learn how to find clients as a freelancer with these 19 smart marketing tactics. Thrive on this path and have life-changing freelance income.

11/23/2022

For 11 years, my feelings, not data, drove my freelance business. Each Monday, I gather certain numbers in a simple GSheet (revenue, new leads, new sales, etc.). This practice has broadened my perspective, revealed patterns, and helped me draw conclusions based on insight, not mood. You can have the weekly scorecard template I use for this for free here:

10/26/2022

"Better packaging communicates higher value."

If you're already creating significant value for your clients, small changes to your packaging can have a huge impact on your earnings.

Seriously, when is the last time you really considered the packaging of your freelance services? 🤔

If you need some help rethinking your packaging, this episode will give you 10 really quick steps!

Listen to it here: https://freelancecake.com/podcast/10-steps-to-help-you-use-the-right-packaging-to-4x-your-freelance-prices

10/10/2022

Happy Monday, freelance friends!

Every Friday, Austin shares ways to get better results with less effort.

Try it 👇

Freelancers love this newsletter: Every Friday, I share ways to get better results with less effort

10/04/2022

What if you could charge four times what you do now by making small changes to your freelance packaging?

In episode 010, Austin shares an early coaching case study. Robert is a business consultant who signed up for Business (re)Launch, Austin's freelance coaching program. With Austin's help, he developed a new offer. The offer enabled Robert to charge four times what he had previously.

When you package up your services and outcomes and communicate the value as a juicy offer, you make it easy for your audience to get excited.

Listen to the episode here: https://podcasts.apple.com/us/podcast/10-steps-to-help-you-use-the-right-packaging-to-4x/id1619164410?i=1000581010626

09/16/2022

“To win at this freelancing game, you need to rethink what it is that you sell, and what it is that clients are really buying from you.”

Hourly is by far the most popular freelance pricing model, and freelancers often get asked, "What do you charge?” Or, “What’s your hourly rate?”

But when you think about it, time is never what clients want to buy.

Read that again. Time isn’t really what clients want to buy.

In this episode, Austin will share real-life situations of why outcome-based selling makes perfect sense for freelancers. He also shares the perfect 9-word response to use with time-focused clients. Make sure to save it!

Listen here: https://freelancecake.com/podcast/how-to-sell-outcomes-not-hours

08/08/2022

"Share what you’re building online. Give the play-by-play. Invite people into the mess. Show the work while the sawdust is still on it."

As creatives, it’s easy to forget to do the work for yourself that your clients pay you for. It’s easy to lose touch with our original love (creating, writing, design, illustration, coding, or whatever it is you find joy doing). We forget that we don’t actually need clients to build out our portfolios. We struggle to come up with new ideas.

I recommend setting up a sandbox for yourself and playing hard. Get messy. Get emotional. Dig deep to find the work you're proud of and share it with the world.

This episode will help you overcome financial anxieties that make it difficult to do your best work and harness your creativity to score freelance projects. Hit the link below and make sure you listen all the way to the end!
https://freelancecake.com/podcast/7-step-freakout-protocol-for-getting-last-minute-freelance-income

07/27/2022

While most freelance creatives care deeply about the quality of their work, they often struggle to "quantify" its value. The "starving artist" mindset has led them to believe their work is worth much less than it really is.

But what if that way of thinking is wrong? What if art and commerce can mix and always have?

Episode 007 of the Freelance Cake Podcast discusses upgrading your beliefs about the relationship between art and commerce and how doing so makes it easier to build freelance business you really love.

Listen to the full episode here: https://freelancecake.com/podcast/art-and-commerce-do-mix-ditch-the-starving-artist-mindset-and-upgrade-your-limiting-beliefs-about-money-and-creativity

07/25/2022

When you get all up in your head about money, raising your prices, or what it might mean to live comfortably, I hope you'll read these words and keep reading them to yourself:

"If we learn how to make more money in less time, we can serve our customers better, have more freedom, and give more generously without burning out or becoming people we don't like."

We’re all familiar with the identity of the starving artist – the assumption that artists and freelance creatives must forego financial stability to preserve their creative integrity usually goes unchallenged.

But what if that way of thinking is wrong?

What if you can put an end to the starving artist mentality and embrace the reality that the right people will place a high value on your work?

What about you? Do you struggle to believe that your creativity is worth the money you earn?

It's okay to make exceptionally good stuff while also creating a great livelihood for yourself. This fresh new episode explains why: https://freelancecake.com/podcast/art-and-commerce-do-mix-ditch-the-starving-artist-mindset-and-upgrade-your-limiting-beliefs-about-money-and-creativity

Remember, the best is yet to come!

07/18/2022

"If there's one thing in your freelance business that you should put some work into, it's scarcity mindset."

After adopting more of an abundance mindset, Austin specialized in content marketing for tech founders and SaaS companies. Specialization simplified his marketing.

Developing an abundance mindset is one of the best things you can do for yourself and your freelance business.

What steps have you taken to improve your abundance mindset?

Listen to Episode #6 here and learn why so many freelancers still choose not to specialize despite the apparent benefits: https://freelancecake.com/podcast/niching-down-is-really-about-abundance-mindset-and-strategic-simplicity