Courier-Journal Media

06/21/2018

It’s National Selfie Day! Our Gallopalooza horse wanted in. Courier Journal

06/13/2018

We are so proud to share the unique branded content portal we created for Kentucky Derby Festival on Courier Journal which helped solve marketing challenges.
You can check out the portal at https://www.courier-journal.com/entertainment/kentucky-derby-festival/

The Kentucky Derby Festival engaged a multi-channel, dynamic-rich campaign to create awareness and make it easy for people to participate in festival-related activities.

06/06/2018

In marketing, message is important. When it all comes down to it, marketing is about telling a story. Your marketing message should emphasize value and how your product or services make your B2B customers’ lives easier.

In marketing, message is important. Kurt Vonnegut’s theory of diagramming plots can help structure your business story.

06/05/2018

Whether you run a local plumbing company or own a small florist shop, all local businesses can benefit from using local Search Engine Optimization to reach customers all along their consideration path when seeking products and services.

Local search marketing helps you appear in relevant local search results so that users can find you when they need you most.

06/04/2018

Ready for more good news about digital marketing? Check out a fun interactive infographic, and download the digital trends whitepaper.

Interact with our animated infographic covering the good and bad news on digital marketing.

05/31/2018

There is something to be said for modest bragging. You don’t have to be a marketer, and you don’t have to say that you’re the best company in town. All you need to do is make sure your brand marketing benefits from some clear statements about what your business does.

Make sure your brand marketing benefits from some clear statements about what your business does: You solve problems.

05/30/2018

Local digital marketing and traditional marketing don’t have to be at odds with one another. In fact, online tactics like SEO, social media and mobile help improve the success of offline investments by expanding your reach and attracting new leads.

Often marketers who rely exclusively on offline channels are hesitant to invest in online and digital marketing, however, local digital marketing and traditional marketing don’t have to be at odds with one another.

05/29/2018

Mobile marketing helps ensure that your brand is present when consumers are ready to buy.

Just advertising online isn’t enough anymore. If you want to reach your customers, your marketing messages need to move with them - on mobile.

05/24/2018

Gravity high-impact digital ads do more than reach audiences, they inspire action.

High Impact Gravity digital ads from Courier-Journal Media do more than reach audiences, they inspire action.

05/23/2018

As digital video continues to gain popularity as a marketing device, more and more business owners are investing in short digital videos.

05/21/2018

We can help you find your audience, craft your message, and create video that engages your target audience and moves them to action.

Video may be the most captivating form of digital content. Done right, it can help your brand connect with customers, producing powerful results and make your business a star.

05/17/2018

High impact ads pair engaging formats with platform innovation to keep audiences focused on your compelling ad content.

To make an impact, your marketing must break through the digital clutter.