09/17/2026
Last week, like many people, I found myself thinking about September 11th: where I was, what I was feeling, how people around me responded, and the impact the attacks had on me personally and professionally.
The weeks that followed revealed something remarkable. Out of one of the most tragic experiences many of us have lived through came moments of immense good. It was a test of our ability to look deeply into something so awful and still find evidence of humanity, courage, and hope.
Shortly after 9/11, I asked an audience a question: What good came from something so horrible?
To my surprise, the group generated a list of more than a dozen answers. They spoke about things like stronger communities; people treating one another with greater kindness; renewed patriotism; deeper respect for those who serve selflessly; strengthened faith; and a renewed commitment to spending time with family.
None of those outcomes erased the tragedy. They did, however, show that even in the midst of great loss, people can choose to find connection, purpose, and a way forward.
The challenges we experience today may pale in comparison to that historic event, but they can still feel overwhelming. When something difficult happens around us, we need to look honestly at the negative and then ask what good might yet come from it.
I call that positive expectancy.
For leaders, this can be especially difficult. When results decline, priorities shift, budgets tighten, or uncertainty grows, it is natural to focus on what is broken. Yet it is critical to lead with positive expectancy, not shallow optimism, but a grounded belief that people can learn, adapt, and create something better.
It starts with a pause. Ask yourself: What good has come or could come from this life-changing or life-challenging event? What can we learn? What opportunity can we create?
I experienced this firsthand while working in 2001 with a luxury resort that was committed to elevating service delivery across every department. After 9/11, the tragedy initially took the wind out of our sails. Business declined sharply. The organization reduced its workforce, hourly employees’ schedules were cut, and morale suffered.
Yet something important emerged from that difficult season.
The organization created seven teams charged with significantly improving the guest experience from every angle. One team called itself the Spirit Team. Its members took responsibility for providing training, learning opportunities, and inspirational moments that could lift morale during an exceptionally challenging period.
While the organization was suffering externally and team members were hurting internally, the Spirit Team consistently created moments of reflection, encouragement, and connection. Their positive influence helped move people forward.
Combined with the work of the other teams, those efforts changed the organization’s direction. On the other side of 9/11, the resort achieved something it had pursued for more than 25 years: AAA’s coveted Five Diamond Award.
I am not suggesting that we need bad things to happen in order to accomplish something good. We do not. But when difficult things inevitably happen, we can choose to leverage every available resource to find opportunities for growth.
For years, one of my mantras has been: “On the other side of adversity is always something better.”
Positive expectancy is not pretending that adversity is good. It is refusing to let adversity have the final word. It means acknowledging what is hard, supporting one another through it, and asking, “What can we build from here?”
A current leadership lesson is the idea that hope must be paired with realism and action. Harvard Business Review describes effective leadership in uncertain conditions as grounding people in the present reality, setting an aspiration that feels credible, and giving people clear pathways to contribute. In other words, positive expectancy is not wishful thinking; it is a disciplined way of communicating, planning, and mobilizing people toward a better outcome.
Today’s strongest leaders model this same balance. They do not pretend uncertainty is easy or minimize what people are experiencing. Instead, they name the reality, clarify what matters most, invite people to contribute ideas, and create practical paths forward. That is what turns hope from a feeling into momentum, and positive expectancy from a slogan into a leadership practice.