05/27/2026
One of the first books I often suggest business owners read is The E-Myth Revisited by Michael Ge**er.
It explains a challenge many entrepreneurs experience.
People often start businesses because they are good at something.
A great mechanic opens a repair shop.
A talented baker starts a bakery.
A skilled consultant launches a firm.
But being good at the work doesn’t automatically mean you know how to run a business that does that work.
Ge**er explains that every business owner operates in three roles:
✔ Technician – doing the work
✔ Manager – organizing systems
✔ Entrepreneur – thinking about the future
The challenge is that many owners spend most of their time as the technician.
They are working in the business instead of building the systems that allow the business to grow.
A powerful question for today:
Are you building a business—or creating a job for yourself?
Read the entire article here: https://getintoactionnow.com/post/the-book-i-recommend-to-almost-every-business-owner