Egan Energy Communications, Inc.

08/22/2024

EEC Communications Tip of the Month: Many utilities have non-traditional pricing options. Communicators should learn from those who have gone before them. Use simple messaging and art to convey a concept that most consumers already understand.

Many utilities have non-traditional pricing options. Use simple messaging and art to convey a concept that most consumers already understand.

09/19/2023

Utility communicators have years of experience posting DIY content to their social media platforms or writing op-ed articles for local news organizations. Now could be a good time to investigate the next step in DIY content — podcasts!

Now is a good time to investigate the next step in DIY content — podcasts! It needs to be part of a utility's diverse communications toolkit.

08/01/2023

Quiet quitting is like dry rot in wood — often you can’t see it until it’s too late. Once it becomes apparent, utility communicators need to work proactively and continually to engage employees with the utility's activities.

Quiet quitting is like dry rot in wood. Utility communicators need to be proactive to connect employees to the utility's business activities.

06/29/2023

When writing anything, begin with the end in mind. Who is the intended audience for this piece? https://buff.ly/3Jy6G59

05/19/2023

Utility marketers and communicators have a powerful opportunity to create, repair, or strengthen ties to customers and the community by engaging in more in-person outreach.

For utility customer communications, adopt a portfolio of tactics and channels that include direct, in-person community relations outreach.

04/20/2023

High energy bills for customers means utility communicators may have to create a new narrative — based on facts and actions ─ to reclaim their good name and regain trust.

High energy bills for customers means utility communicators may have to create a new narrative to reclaim their good name and regain trust.

03/30/2023

A brand is nothing more than a bundle of attributes that show what you stand for and that are repeatedly shown and crisply stated to customers. What do your utility's customers know about your brand?

Keep your utility brand from going toxic by telling your customers often what you stand for and what you do to help the community.

02/23/2023

Building Electrification is a Thing. Recognize That.
https://buff.ly/41nSxPm

01/27/2023

For utility communicators, speak and write in crisp, clear English so your customers and employees understand exactly what you mean. Ban the buzzwords!

People use buzzwords to sound important, blur meaning, or simply navigate a conversation while on mental autopilot.

11/16/2022

https://buff.ly/3UXdpsz

Utilities need not shy away from directly engaging with customers about what’s driving up prices in their rate case communications.