The Ultimate Answer

03/27/2026

Why do these things feel like yesterday?

U2's iconic music video for "Where the Streets Have No Name" was filmed on March 27, 1987. The band performed on the rooftop of a downtown Los Angeles liquor store located at 7th Street and Main Street.

I went with a friend while in high school - had my mom's permission. And a bunch of girls from my class ditched classes and went down to the filming. When we were back at school - all the girls were called into the Dean's office over the PA - one by one. I did not get called in - 😉 So glad we all went!! Chaos and fun!!

This is my favorite photo from the scene I captured. ©1987 The Ultimate Answer. All Rights Reserved.

03/13/2026

The internet is screaming. I’m here to help you find the signal.

Most businesses are told they need "more": more content, more platforms, more AI-generated noise. As a strategist with an MA in Communication and Decision Science, I’ve seen the data—and the data says "more" isn't working. It’s just creating a Digital Chaos that drowns out your actual message.

I’ve pivoted my focus to help you find the Signal.

To kick things off, I’m releasing my proprietary Baker’s Dozen Website Audit Guide. I’ve identified the 13 vital growth factors that determine whether a website is an expensive digital brochure or a high-performance lead generator.

Whether you have a site that’s been live for years or you’re staring at a "DIY-aster" you’re afraid to launch, this guide is your baseline.

No "Developer Speak." No generic templates. Just the strategy you need to get heard.

👇
Get the Guide for Free: https://shorturl.at/gApSe

06/19/2025

Interesting article about AI - and how generative AI - is based on learning as it searches for answers and responds to requests. And if that information is "polluted" with AI content aka derivative content fromt the web - it may set up an AI model collapse. - Interesting indeed. You don't have to understand all the tech parts of AI - but you should be aware of uses, effects, and tech changes based on the unfettered release of AI. https://www.theregister.com/2025/06/15/ai_model_collapse_pollution/?fbclid=IwY2xjawLBKRFleHRuA2FlbQIxMABicmlkETF3ZzdjUjFMa0RHUHo5RkxtAR5c0r_lCh9K7xIiECVcB1884AetJOooDGLUsNyxCLjb8Ma-3LiO_U0c6DK2og_aem_CQ9vvC65Yb_snwP1QZLrsA

Feature: Academics mull the need for the digital equivalent of low-background steel

05/09/2025

AI is already disrupting our daily lives. We have become pretty comfortable using Google to search for things - "Google It" as they say. But AI can give you more accurate website listings if the informaiton you enter into your AI question - which can now include links. Content is still king - so keep your website content up to date, keyword releavent and consistent.

11/14/2024

Time for a new online platform? Tired of owner influence and not seeing your friends? Have your heard about Bluesky? If you are losing one social media platform - and looking for a new one - check out this article that explains the background and recent growth of Bluesky https://buff.ly/3YSHTj5 I am going to set up an account and let you know how it goes.

11/13/2024

Need some ideas and suggestions on getting your social media posting going again? Check out my latest blog post 30 Online Marketing Tips for Social Media Posting.https://buff.ly/48LGqzE

06/21/2024

Don't engage in social media for yourself or your business? Check out my latest blog post about the benefits of social media posting. It might not be for you, but it may be where your clients are located. https://buff.ly/4c9e2rT

03/28/2024

Can't wait for warmer weather! Our dafodils started popping already.

01/01/2024

Happy New Year! Let's get this New Year started right!! Lots of great content coming your way this year, podcasts and online classes too. Let's start with my first blog post of the year for website updates and maintenance https://buff.ly/3H4xHeY

11/07/2023

Working with Email and newsletter to your clients? Check out this great article that details some recent research into what days and times are the best and worst to send emails to your clients or customers. https://buff.ly/49pXJWM

08/10/2023

Hi - just wanted to let you know - if you are interested in my website services and business - start following me where ever you do your social media time - FB/IG/LI/X or whatever it is today...I will be starting up online website and marketing courses very very soon. So follow me or sign up for newsletters too! Thanks!! Newsletter Sign Up here http://eepurl.com/cRvIKz

WOW just finished a presentation for Pronto Tax School's Dream Team Members - on Inbox Marketing and it was so fun!! I can't wait to start up more online website and marketing courses!! Stay tuned and "watch this space"....