09/24/2026
What I Want People to Remember About Me and My Business
After years in business, leadership, ministry, education, and community service, I have come to believe that the most important measure of our work is not simply what we accomplish.
It is how we serve people while accomplishing it.
I approach business from three perspectives: scholar, practitioner, and leader.
As a scholar, I believe we should never stop learning. Good decisions require more than opinions. They require disciplined thinking, sound information, and the humility to keep asking questions.
As a practitioner, I know theory eventually has to meet reality. Businesses are not spreadsheets. Behind every valuation, transaction, succession plan, or acquisition are people—their families, employees, livelihoods, sacrifices, and years of work.
And as a leader, I believe our responsibility extends beyond ourselves. Leadership means helping others see possibilities, make informed decisions, and move forward with greater clarity and confidence.
That philosophy is at the heart of why I founded REI Business Advisors.
We help business owners, buyers, and their professional advisors navigate important transitions. Sometimes that means preparing a company for sale. Sometimes it means helping a buyer become transaction-ready. Sometimes it means determining that the best decision is not to do a deal yet.
The transaction matters. But the relationship comes first.
I don't want REI Business Advisors to be remembered simply for businesses sold, valuations completed, or transactions closed.
I want us to be remembered for how we treated people, the value we helped them recognize, and the stewardship we brought to decisions that could affect generations.
That is also why our tagline isn't merely marketing. It reflects how I believe business should be practiced:
Relationship Driven • Value Focused • Kingdom Minded
Relationship Driven means people are never merely transactions.
Value Focused means understanding what has truly been built—and helping protect and strengthen it.
Kingdom Minded means recognizing that our work should ultimately serve a purpose greater than ourselves.
My encouragement to other leaders and business owners is simple:
Build something worth remembering—not merely because of what you achieved, but because of how you served people along the way.