JSR Associates

01/06/2025

"Possibly, then, writing has to do with darkness, and a desire or perhaps a compulsion to enter it, and, with luck, to illuminate it, and to bring something back out to the light.“

Margaret Atwood

01/29/2024

Apropos of the current talk about sowing chaos, Margaret Atwood's recent animation beautifully illustrates and communicates the truism that extremism of either kind breeds chaos and then authoritarianism.

In a year in which more than half the world goes to the polls, acclaimed novelist Margaret Atwood asks whether democracy is fragile and easily destroyed or flexible and resilient. This animated monologue is the first of four films examining the state of government, representation, rights and freedom

08/03/2023

I am honored to announce I have joined Xiphos Partners, Inc. as Chief Marketing Officer.
Xiphos is a cutting-edge firm that provides technology specialty consulting for national and international defense and business clients.
I am thrilled and privileged to be part of such a great team.

03/04/2023

This classic ad from 1972 illustrates the gold standard in marketing — the brand (one word) and the image — magnificent!

And it features skiing, horses, and snow, three of my favorite things.

12/02/2022

The Pantone color of the year for 2023, Viva Magenta, has always been one of my favorite colors. Great name!

Pantone’s Color of The Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.

09/03/2022

Pro Tip: If you're interested in a contract with me, don't say the prior contractor was "just a consultant."

08/11/2022

It is great to see an article by a top-notch writer and editor about language in the Washington Post!

The Post recently switched from "Internet" to "internet." I confess, I was a longtime holdout too, but ultimately, I capitulated.

06/08/2022

My thoughts as reported in the Albany Times Union on the important Freelance Isn't Free bill passed by the NY State legislature.

The Freelance Isn’t Free act could give freelancers protection against the gig...

03/28/2022

03/11/2022

This terrific and timely article explains why all words have power, even small ones.

Quickly, before I lose my nerve and something even worse happens than has already happened, some thoughts about language in the context of this war.