TrueWinds Consulting

09/11/2026

WE WILL NEVER FORGET...

09/06/2026

09/04/2026

Fridays With Fred......"Is Your Business Getting Better—or Are You Just Getting Busier?"

How to Conduct an Honest Self-Evaluation…

… Of Your Lawn Care, Landscape, or Tree Care Business

How often do you evaluate yourself—and the business you are leading?

It is easy to confuse being busy with making progress. Your goal isn’t perfection… …It’s progress

The strongest lawn care, landscape, and tree care businesses don’t improve by accident...

...Their owners regularly evaluate the numbers, the team, the systems—and themselves.

So, ask yourself:

…Is my business getting better—or am I just getting busier?

Read this week’s article to learn more!
https://truewindsconsulting.com/2026/09/04/is-your-business-getting-better-or-are-you-just-getting-busier/

Reach Out to Fred for a Tool to Evaluate Yourself...

[email protected]

08/28/2026

Fridays With Fred......"Turn Lawn and Landscape Complaints Into Customer Loyalty… …11 Proven Tips"

Client complaints are an inevitable part of doing business…
…But a complaint doesn’t have to be a setback

A complaint is more than a problem to solve—it’s an opportunity to demonstrate how much you value your clients.

Handle complaints well, and you may not only solve the problem—you may create a stronger client relationship than you had before.

Read this week’s article to learn more!
https://truewindsconsulting.com/2026/08/28/how-to-turn-lawn-and-landscape-complaints-into-customer-loyalty-11-proven-tips/

08/21/2026

Fridays With Fred......"The Sound Of Silence..." ...Why Quiet Lawn Care, Landscape & Tree Care Clients Should Worry You

Don’t you just love clients who are easy to do business with?

You know the ones.
• They never complain
• They rarely call
• They don’t question the invoice

You perform their lawn care, landscape maintenance, tree care,
or plant health care, and you hardly ever hear from them

They must be happy, right?
...Well Maybe…Maybe not

Read this week’s article to learn more!
https://truewindsconsulting.com/2022/10/21/the-sound-of-silence/

08/19/2026

This past week the TrueWinds Leaders Lawn Care Peer Group came together for their 2026 Summer Face to Face meeting in middle Georgia...

The group reviewed the Mid-Year Status of their businesses. Each owner did a presentation on their top area of proficiency. Fred Haskett led an interactive session on creating and sustaining a Culture of Accountability with their teams.

A special thank you to Turf Magic CEO Jason Dorsey and his team for hosting a great learning and bonding event for the Peer Group members

08/18/2026

OWNER PROBLEM #10: YOU'RE TRYING TO FIGURE EVERYTHING OUT ALONE

YOU built the company…
...You took the risk
...You signed the loans
..You survived the bad years
..You made payroll when you weren't sure how
...You lost employees
...Lost customers
...Made bad hires ..Made bad decisions
…And kept going
That’s Great!

But here's my question…
…WHY ARE YOU STILL TRYING TO FIGURE EVERYTHING OUT ALONE?
The problems…Your Problems… get bigger as the company grows

People
Profit
Leadership
Succession
Growth
Structure
Accountability
Your role

There is tremendous value in sitting in a room with non-competing Landscape, Lawn Care, and Tree Care business owners…
…Who understand exactly what you're dealing with

...People who will listen
...People who will challenge you
...People who will share what worked

And people who “WILL” ask you the question your employees probably won't
“FRED…ARE YOU THE ONE HOLDING THE COMPANY BACK?”

That's what a STRONG PEER GROUP does…
…It doesn't RUN your company
…It doesn't MAKE your decisions
...It helps YOU become the leader your next-stage company needs

Because if every process, every decision, every problem, and every answer still runs through you…
...YOU DON'T HAVE AN OPERATING SYSTEM
…YOU ARE THE OPERATING SYSTEM
And that’s not scalable

If you're a Landscape, Lawn Care, or Tree Care business owner who's READY to BUILD a company that can run without YOU being in the middle of everything…

…Let's Talk
…Contact Fred today to discover the Power of the TrueWinds Leaders Peer Groups.

Book A Meeting With Fred!
https://lnkd.in/erei7Y5y

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08/14/2026

Fridays With Fred.... .."Your People Are Walking Past Thousands of Dollars Every Day!..." .- Part 3 of 3

How to Turn Every Technician into the Eyes and Ears of Your Sales Team…

Most lawn, landscape, and tree care companies believe sales begin when an Account Manager meets with a client…

They're wrong!
…Sales begin the moment a technician or crew steps onto the property

That's where every owner wants the conversation to begin…

Build a company where every employee helps uncover the next improvement…
…Because the companies that dominate the future won't simply perform the work…
…They'll become the most trusted advisors on every property they service

Read this week’s article to learn more!
https://truewindsconsulting.com/2026/08/14/your-people-are-walking-past-thousands-of-dollars-every-day/