The Odigo Group

08/31/2026

Settling back into the office after a summer of remote work takes some getting used to. Fortunately, we have this clown to keep us company, so there’s never a dull moment in the office.

08/31/2026

We are so excited to share ContentGen, the AI marketing platform we purpose-built for channel partner marketing this month!

Most conferences talk at you. Vibe is built for partners to talk with each other.

If you want authentic connection and actionable insight, come join us in Provo.

📅 Sept 21–23, 2026
🔗 https://partnerin.io/vibe/register

PartnerIn

08/28/2026

Demand gen isn’t a tap you turn on when you need pipeline. It’s a system you build before you need it.

Digitalzone’s work on contact-level intent and programmatic nurture is a good reminder of what it looks like when the infrastructure is actually in place — and what the gap costs when it isn’t.

Read it here: https://digitalzone.com/blog/layering-contact-signals/

Move beyond basic account intent. Discover a 3-step method to layer contact-level signals on your account targeting, featuring an SDR signal scoring matrix.

08/27/2026

Most partners decide to get serious about Q4 sometime in late September. By then, the content window’s closed, the co-op deadlines have passed, and the campaigns that should already be warming leads haven’t started.

Q4 doesn’t start in October. It starts about 60 days out — and most of what determines how the quarter goes is already locked in before anyone’s paying attention.

If you’re reading this in August, you still have time to do it right.

08/25/2026

Melissa Davis has a lot of exciting work in motion right now: supporting global technology clients and their partners’ marketing initiatives, planning for strategic industry events, and helping build more scalable ways of working as we head into FY27. Melissa is looking forward to what's next and keeping processes flowing into a busy events season.

08/21/2026

While we’re on the topic of Partner Ecosystems, take a look at what Forrester has to say: Partner ecosystems are growing more complex and more strategically important, and most programs haven’t built the foundation to keep up.

Their research breaks it down to three cornerstones of partner ecosystem success. Worth the read if you’re thinking about which relationships in your ecosystem are actually built to scale.

Read it here: https://www.forrester.com/blogs/partner-ecosystem-excellence-requires-a-strong-foundation/

08/20/2026

Most companies think their partner marketing is for one audience. It’s actually for four.



Platform partners need you speaking their language.

Integration partners need a “better together” story that doesn’t go stale.

Channel partners need sales tools, not awareness content.

Referral partners need trust built over time, not a pitch.

Work all four, and pipeline stops coming from one place. Here’s how to determine which partners to collaborate with and when:

08/18/2026

Kerry Cobb works across all four partner ecosystem layers — platform, technology, channel, and referral — and she sees how differently each one communicates, converts, and needs to be reached.

Kerry’s managed some of the largest global partnerships for software enterprises, and has first-hand experience creating co-marketing, sales-enablement, and partner-enablement strategies to keep revenue flowing in all directions.

Reach out to figure out how to get started on a fully integrated partner channel strategy today!

Description: Start a conversation that moves your business forward. Connect with a marketing specialist at Odigo today.

08/17/2026

Throwback to the networking events we attended last fall as we gear up for a busy event season in H2.

These partner events are invaluable for making connections with all types of partners.

08/14/2026

Most B2B marketing teams aren’t short on strategy. They’re short on hands.

Content Marketing Institute just surveyed 1,015 B2B marketers for their 2026 report, and the numbers back it up: 39% cite resource constraints as a top challenge, and 28% say they simply can’t produce enough quality content to meet what the organization needs.

That’s not a strategy gap. It’s an ex*****on gap — and it’s the same one we keep finding in partner marketing programs.

Worth the read: https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research