The Odigo Group

10/16/2026

Nearly two-thirds of younger employees are helping older colleagues learn AI tools, according to a survey of more than 2,000 professionals in the U.S. and U.K.

Younger workers bring comfort with new tools, while senior colleagues bring the client history and strategic judgment that comes from years in the field.

Here's what's driving the shift: https://www.cnbcafrica.com/2025/gen-z-workers-are-teaching-older-colleagues-ai-and-reshaping-office-culture-survey-shows

Work

10/13/2026

Our summer interns are back in class:

Henry in Sweden

Liz at Gonzaga University

Kennedy in London

Payton is still with us, ramping up her career while finishing her final year at ASU.

From across the globe to right here on our team, we're so proud of our interns and can't wait to see what's next for each of them.

10/12/2026

Our HQ sits on Coastal Salish land, cared for by its first peoples for thousands of years, and still today. This Indigenous Peoples' Day, we're honoring the history, cultures, and lasting contributions of Indigenous communities.

10/09/2026

While in Austin, we attended event by Texas Immersive Institute. Thanks to Erin Reilly for her visionary leadership of this program that inspires so many students — including our former interns at team members Madison Phelan and Zane Giordano! Such a nice surprise to see y’all again!

10/08/2026

What keeps a B2B buyer reading after hours? According to Digitalzone's 2026 Buyer Report:

Market Trends 44%

News and current events 38%

Success stories 29%

If your content doesn't help buyers understand where their market is heading, it's competing for attention it won't win.

The Odigo Group creates content that earns the read. Digitalzone makes sure the right buyers see it.

Source: https://digitalzone.com/b2b-buying-in-a-new-era/

We asked 1,500 B2B marketers around the world what’s really working—and what’s not. No buzzwords. No sugarcoating. Just honest insights straight from the field. We didn't want to just make another surface-level trend report. It’s a real look into how today’s B2B marketers think, decide, an...

10/07/2026

Austin, we're back!

This week we're heading to B2B Collective, hosted by our partners at Digialtzone. We're looking forward to conversations around B2B marketing, partnerships, and what's next.

Headed to B2B collective? We'd love to connect!

10/06/2026

Today we're giving a shoutout to our partners Digitalzone. Together, we've teamed up on client campaigns that blend content that connects with data that delivers.

Here're to partnerships that make work stronger.

10/05/2026

Throwback to our last trip to Austin, when our team was onsite UT Austin supporting a client with a market testing initiative.

Great people, great energy, and great conversations. We're excited to be headed back to Austin soon!

10/02/2026

AI is making room for more creativity.

New research from Adobe found that nearly 9 in 10 creative professionals say generative AI has made their work better, and on average they now use it on more than 40% of the projects they produce.

See what creatives are saying:https://blog.adobe.com/en/publish/2026/04/17/creatives-say-ai-helping-them-meet-growing-demand-content-improving-their-work

Creatives professionals are using generative AI to meet rising demands for content and improve their work, according to an Adobe survey.

09/30/2026

Every agency knows the Friday afternoon ask. In our latest blog, shares how helped us stop dreading it, and what our team does with the time we got back.



https://blog.theodigogroup.com/30-hours-to-30-minutes