WBA Research

WBA Research WBA Research is a full-service market research and insights firm serving clients since 1987.

WBA Research is a full-service market research firm which has been serving clients in a wide range of industries since 1987. From health care, financial services, education, and transportation, to energy, associations, and travel & tourism, we've helped hundreds of organizations uncover the insights and opportunities critical for their success. We are large enough to meet all of your qualitative a

nd quantitative research needs, yet small enough to provide personalized service. We do not have standard solutions to any problems or issues brought to us--we work individually with each client to determine the research approach that will best meet your needs.

WBA begins an on-board survey of Loudoun County Transit bus passengers today.  Survey responses will assist Loudoun Coun...
09/07/2022

WBA begins an on-board survey of Loudoun County Transit bus passengers today. Survey responses will assist Loudoun County Transit with providing equitable and accessible bus service.

Loudoun County Transit operates rush hour service from park and ride lots in Loudoun.

Results from a study conducted by WBA Research are included in this news story.
04/19/2022

Results from a study conducted by WBA Research are included in this news story.

According to police, crashes are as much of a threat to public safety as guns.

WBA Research is proud to have contributed to the development of Foursquare Integrated Transportation Planning's Trip Cha...
02/10/2022

WBA Research is proud to have contributed to the development of Foursquare Integrated Transportation Planning's Trip Chain Validator tool, which is already being used to improve the quality of Origin and Destination survey data collection.

Transit agencies depend on rider surveys to understand who their customers are and where they are traveling. Data derived from on-board rider surveys is used to guide planning decisions and conduct equity analyses critical to implementing transit system enhancements in…

As part of its mission to address the root causes of hunger and poverty, the Capital Area Food Bank partnered with WBA R...
06/17/2021

As part of its mission to address the root causes of hunger and poverty, the Capital Area Food Bank partnered with WBA Research to better understand the needs of long-term and newly food insecure CAFB clients.

The Capital Area Food Bank (CAFB) has been providing food relief for those in need in Maryland, Virginia and the District of Columbia for the past 40 years. Prior to the COVID-19 pandemic, the region’s food insecure populations numbered around 400,000.

WBA Research has joined the Kimley-Horn team supporting the Virginia Department of Rail and Public Transportation’s Tran...
06/15/2021

WBA Research has joined the Kimley-Horn team supporting the Virginia Department of Rail and Public Transportation’s Transit Equity & Modernization Study.

A bus stop in a bucket is by no means representative of the average amenities provided by transit systems across the commonwealth, but the all-too-common sight is far from befitting 21st century public transportation. In a way, it’s as much a testament to the resourcefulness of Virginia’s transi...

WBA Research is proud to partner with MDOT MTA on these Transit Corridor Feasibility Studies.
05/12/2021

WBA Research is proud to partner with MDOT MTA on these Transit Corridor Feasibility Studies.

An interesting look at research on research from Pew!
10/23/2020

An interesting look at research on research from Pew!

Testing questions in advance can help ensure they are as clear as possible — and that they measure what researchers set out to measure.

While YouTube began in 2005 as a video sharing platform, this Pew Research study discusses the rise of YouTube as an imp...
10/20/2020

While YouTube began in 2005 as a video sharing platform, this Pew Research study discusses the rise of YouTube as an important source of news for many Americans. WBA remains committed to helping our clients navigate the ever-changing world of media consumption.

Videos from independent news producers are more likely to cover subjects negatively and discuss conspiracy theories.

WBA was proud to provide research support to Weber Shandwick in the refinement of their “Be the Driver” Highway safety c...
10/04/2020

WBA was proud to provide research support to Weber Shandwick in the refinement of their “Be the Driver” Highway safety campaign for MDOT MVA’s Highway Safety Office.

An official website of the State of Maryland.

08/27/2020

In recent months, WBA Research has conducted studies for several clients to aid them in adapting and recovering from the impact of COVID-19 on their businesses. Some of this research is ongoing, evolving with the situation, and allowing our clients to see the effect of new measures they implement to keep their employees and customers safe while working to return to pre-COVID business levels or adapt to a new post-COVID world. While each of these clients faces their own unique challenges, conducting these different studies has brought to light some common themes that our clients must address related to environmental safety, messaging surrounding these measures, and changes in customer behavior. We are glad to be of service to our clients, their customers, and their communities during this challenging time.

WBA is looking for an experienced market researcher!
11/26/2019

WBA is looking for an experienced market researcher!

Posted 4 days ago. WBA Research is seeking a Market Research Associate to join our Project Management team. Founded in…See this and similar jobs on LinkedIn.

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