Application Insight, LLC

Application Insight, LLC Consulting company dedicated to understanding and improving spray application. We're "the Swath Gobbler people".

Hey folks! There's still time to sign up for tomorrow's Q&A.  Look forward to seeing everybody!
05/27/2026

Hey folks! There's still time to sign up for tomorrow's Q&A. Look forward to seeing everybody!

Hot take: you're an applicator before you're a pilot.

Knowing agronomy basics and chemical mixing principles is what separates the good applicators from the great ones. That belief is exactly why we're teaming up with Mark Ledebuhr of Application Insight, LLC for a casual Q&A on what it takes to become a master applicator.

Mark is one of the sharpest minds in the application space, and we're honored to have him. Whether you're still weighing your first drone purchase or you've been in the industry from the beginning, you'll walk away with knowledge worth the time.

Don't Spray and Pray.Be a Pro. Know what your sprayer is doing and how the weather impacts it. Be situationally aware. T...
05/23/2026

Don't Spray and Pray.

Be a Pro. Know what your sprayer is doing and how the weather impacts it. Be situationally aware.

This was not only not professional on the part of the applicator, it was reckless.

Pesticide drift near Morton school prompts calls for prior notification from farmers | WGLT

A Morton farmer was applying pesticides on a farm near the Bethel Lutheran School, which was hosting an outdoor school event. A parent of one of the kids affected filed a compliant that the farmer did not take the proper precautions associated with high wind.

We're trying something new with the great folks over at Spray Drone Network. This will start with a light version of our...
05/19/2026

We're trying something new with the great folks over at Spray Drone Network. This will start with a light version of our fundamentals talk and then open the floor to questions. This session is for you! So bring your questions and pop a cold one...

We promise, no-one will be flamed for questions! (💯 If you're curious, you're not the only one...) See ya Thursday!

As the spray drone industry grows, it's essential that you are a knowledgable applicator before you are a pilot. With spray season picking up in most parts of the country, this will set you apart from the competition and build a rapport with your customer base.

We are honored to co-host this Q&A webinar with Mark Ledebuhr of Application Insight, LLC. Mark is a wealth of knowledge and we learn something every time we talk with him.

The registration link is in the comments!

We've got the mother of all Free-Stuff-Friday posts today, courtesy of our newest Reseller, Quantum Drone Systems! Gonna...
05/08/2026

We've got the mother of all Free-Stuff-Friday posts today, courtesy of our newest Reseller, Quantum Drone Systems! Gonna be hard to top this one.

Our newest Reseller, Quantum Drone Systems, is offering a limited time promotion of a FREE Swathgobbler with purchase of new drone kits- see the details below.

There's no catch, but there is an expiration: It's only till June 1, so now's the time!

And don't forget that if you buy a Swathgobbler with a new drone from ANY of our authorized resellers, there's a 10% manufacturers rebate on all the gobbler merchandise until June 30th. Ask your dealer for details.

Don't spray and pray. Be a Pro and know! Happy Friday, Friends!

New Partner Announcement

We’re excited to announce that Quantum Drone Systems now carries the Swath Gobbler. Built for real field efficiency, it’s a perfect fit for operators who care about coverage, recovery, and getting more out of every pass.

To celebrate the partnership:
Now through June 1, Buy any DJI Agras T100 Starter Package and get a Swath Gobbler FREE

Important (so there’s no confusion):
This applies to complete starter packages, not standalone drone purchases.

That means your setup includes the core system needed to actually operate:
• Batteries
• Charger (C8000 / C10000 / C12000)
• Generator or equivalent power solution

If you’re building a real working system, you qualify.

Bottom line, you’re not just buying a drone; you’re building a system that works in the field.
And right now, you get a serious upgrade included.

Message us to spec your T100 starter package and we’ll build it around how you actually plan to operate.

05/08/2026

DEMONSTRATOR REGISTRATION OPEN NOW! PUBLIC REGISTRATION OPENS LATE SPRING!

Hey   and   companies, earlybird registration for the Great Lakes Tek Flex runs till May 15, don't wait! Everything you ...
04/24/2026

Hey and companies, earlybird registration for the Great Lakes Tek Flex runs till May 15, don't wait! Everything you need to know is at www.gltekflex.org.

Not only will you save on registration, but getting in now gets better site placement, more online and social promotion, and higher likelihood that we can do the exact site prep (planting, w**ding, w**d growing) that you'll need to show your tech best!

Just want to attend? Tickets go on sale early June, but you can sign up now to be notified when they are at the same website, www.gltekflex.org.

We are super excited to offer our Swath Multiplier Version 1.0 for Swathgobbler data! Free Stuff isn't just for Friday a...
04/21/2026

We are super excited to offer our Swath Multiplier Version 1.0 for Swathgobbler data! Free Stuff isn't just for Friday anymore!

The Swath Multiplier shows the simulated, compounded effect of a spray application over a whole sprayed field, with single pass data. Once you have a single pass swath with a given use case and weather conditions, it gives a much better estimation of what your CV should be with various overlaps, and tells you the best overlap to get the uniformity and coverage you need!

Also gives you valuable insight on possible off-target drift, and perimeter coverage or lack thereof.

It's the actionable insight you've all been waiting and asking for. We listened.

You can get this for FREE along with all our software at https://sgsoft.swathgobbler.com. Look for the Swath Multiplier V1.0.XLS file.

04/21/2026

Hey Folks, software bugs are a fact of life, and one popped up with SGPro 2.0 after the most recent Windows updates. The good news is, there is an easy workaround! While we are fixing the bug for good, take a look at this 60 second video to learn how to get back to work. We are grateful to Aashish Karki, PhD student at Penn State, for discovering the workaround. We'll have 2.1 uploaded as soon as possible, but in the mean time, this shouldnt be any setback. Thank you!

Mark's Uncle Dwight Kampe went to work in the John Bean manufacturing plant in Lansing Michigan after World War II.
04/20/2026

Mark's Uncle Dwight Kampe went to work in the John Bean manufacturing plant in Lansing Michigan after World War II.

In 1901, inventor and entrepreneur John Bean introduced a breakthrough that would help shape the future of modern agriculture: the “Magic Pump.”

Designed to deliver a more consistent and effective spray, Bean’s innovation improved how growers protected their crops at a time when reliable application technology was still in its infancy. That entrepreneurial approach to problem solving and practical innovation laid the groundwork for what would eventually become FMC.

More than a century later, FMC continues to build on that legacy—advancing science-based solutions that help growers around the world protect crops and improve productivity.

Follow along as we share more moments from FMC’s history and the innovations that shaped who we are today.

Myth: "Speed tracks are backordered and take weeks"Fact: for the first time since November, we have them IN STOCK, READY...
04/20/2026

Myth: "Speed tracks are backordered and take weeks"

Fact: for the first time since November, we have them IN STOCK, READY TO SHIP! (Plenty of Swathgobblers too, if you've been holding out)

Thanks everyone for your support and we look forward to continuing to support you in your quest to make more professional, effective sprays.

Waiting on your 137 or N Numbers? This is a great time to put some dye down on paper and learn what your drone does BEFORE it counts!

Gitchasome here: https://shop.betterfieldstudies.com

Address

400 Business Centre Drive, Suite 11
Lansing, MI
48917

Telephone

+15172026839

Website

http://www.betterfieldstudies.com/

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