Yellow Letter Service

Yellow Letter Service Providing the best yellow letter service to professionals. Our direct mail solutions get opened, get read, and get phone calls.

10/05/2019

Finally... Our new and improved website is up and running! Check it out and let me know what you think.
www.yellowletterservice.com

09/28/2017

Mailing Probates for Success. PT3
There are certain things we know to always be true…water is wet, snow is cold, and THE MONEY IS IN THE FOLLOW UP.

Yesterday I spoke how our time tested yellow letter out performed all others on the first go around of mailing to our probate list. Now comes the hard part…following up.

The good news is most investors lose their confidence or focus and never mail to the same list, and I can tell you that is why 99% of them fail. You need to keep mailing to that same list. For an average seller they need to see your brand/message in-front of them at least 2-6 times before they even decide to make the phone call to you.


When should we mail again?

Having 15 years experience in the direct mail game, I can attest to strict follow up guideline: You mail to the same list every 4-6 weeks! The only time we recommend you steer away from that timetable is if the prospect is in a time crunch and will need your service ASAP, IE Foreclosures.

What Mail Piece should I use for the follow Up?

I started my next test on trying to see what mail piece would work best on the follow up. On all three the response rate was down from the first drop, but I noticed one thing in particular- Our conversion rate of successfully closing deals was much higher! On average, I saw a decline of 10-15% for each response, but our conversion rate skyrocketed nearly 35% from the first drop-resulting in more deals! When I asked every seller why they did not call me the first time, most of them gave the same answer “I just was not ready”. What I would recommend from my results is a very simple plan; if you mailed yellow letters the first time, I would mail a postcard or professional letter and vice versa. Just keep mixing it up. Not everyone will respond to a particular mail piece.

Marketing is about timing and getting the right message across. You need to make sure you are always in front of your prospects and to succeed in this business you always need to be marketing. You will not always hit a home run every time you step up to the plate, but success comes from those single and doubles.

Keep up the good work!
Joe Morey

09/27/2017

WANT TO KNOW WHAT MAIL PIECE WORKS BEST FOR PROBATES...READ ME...

Last week I taught you how to go about finding probate leads at the court house and I hope you did your homework!

Today we are going to take this a step further by going over the the most important aspect of your direct mail campaign: Which mail piece is a sure 🔥 way to lock up deals.

I choose 4 different markets and and I tested a variety of postcards, yellow letters, and professional letters. On average we were able to pull roughly 400-600 leads per month for each city/county and each county was in a different state.

My first test was pretty simple, we used our standard handwritten postcard and mailed it to the current months probate list. We made no mention of the death, just that we wanted to purchase the house for cash, as-is, and we buy move fast.

On average we ended up with 3% response rate… not bad. Each list contained around 500 names and addresses and it cost us $.45 each to mail out (500x.45= $225.00) and at a 3% response rate we received 15 calls. Which made our cost per a lead around $15.00.

The next month we pulled a new list and mailed the professional letters. We went all out in designing the letters to make it look as professional as possible. We added the logo, website address, and a used a professional envelope with the handwritten font for the envelope. We kept the copy along the same lines of the postcard and added a testimonial in the bottom. For one county, the total cost to mail 522 letters was $391.50. We received a response rate of 7.08% or 37 phone calls. Our cost per lead came out to roughly $10.58. From this we noticed that the professional letter allowed us to cut our cost per a lead down by 25-30% for each county…. THAT’S HUGE!

The following month we pulled a new list to test our yellow letters against the professional letter. We used the old, but proven standard letter (I want to $BUY$ your house). For one campaign I ended up with 425 leads. It cost a total of $361.25 to mail out the yellow letters. We ended up with over 47 phone calls or 11% response rate. Our cost per lead came out to roughly $7.75… That’s a savings of nearly 26% against professional letters and over 50% against the postcard.

As you can see, the yellow letter was our best marketing piece on the first touch. Next time I will go into more details about this campaign; when to follow up your mail piece and I will also discuss if giving condolences to the heirs helps.

PS. Sharing is caring, please hit the share button and let me know what you would like us to cover!

09/18/2017

On a daily basis I get asked “Joe, what is the best list to mail to?”. And without hesitation I answer Probate.
So what is probate, Nolo.com describes Probate as a legal process that takes place after someone dies.

If you’re a lazy investor and are looking for the short cut to success I would suggest you stop reading. Probate is not for the work-shy. Why you ask- because it takes a lot of work to not only find these list, but to nurture your leads. Also the probate process can vary for state to state, county to county and their is no manual to success only a suggestive playbook. So you’re going to have to use this guide at your own will and do your own work.

Where to find these leads

Getting your probate lead will be the most difficult task you will face. The bad news for those who invest in states that are nondisclosure, the probate list is not considered public information and can be very difficult if not impossible to produce. For everyone else, Google is going to be your best friend and a simple “my county and/or state probate court” should lead you in the right direction. Once you find the court who handles these cases, a simple phone call asking where to find the information should easily lead you to the right resource. Some larger counties will have this information accessible online. In Pittsburgh, PA (Allegheny county) you can access this information from this website. For other counties you should look in the legal newspaper or the largest newspaper publisher under legal notices. As I mentioned before, for those who live in nondisclosure states look in your local newspaper for those who have recently passed away and begin to “Google” them. Yes it is a lot of work, but I can assure you- your competition is not doing this!

Who to mail to
In most probate filings, you will see the term “Executor”, this person is the one who is in charge of the estate and will be your best point of contact. Your mail piece should be addresses to this person and in most cases the docket will have their mailing address. You will also want to find the subject property. The docket should list “Descendant’s address”. This will be the property you want to buy. I personally like to get as much information as possible. I will write down the name’s of the heir’s, all addresses and and in some cases the attorney’s information.

When to Mail
The process for probate can start at any time after death. I always suggest you begin marketing to probates as soon as possible. If you are just starting to build your mailing list from scratch, I would suggest going back 6 months and getting as many leads as possible. My county has around 1.25 million residents and I average around 225-275 leads per month. The best advise I can give to you about probate is there is not “time limit”. I have seen executors close a probate as fast as possible (within days of receiving my letter) and I have seen some who take months if not years to begin the process to sell. You need to understand and be mindful that everyone takes losing a loved one differently. But remember to win at probate you need mail fast and often. The sales process can take some time…but probate deals always provide the biggest return!

One of most profitable deals came from a probate. I mailed the seller a letter back in early June and the seller called me in September. His family member passed away in February. He ended up having some health issues of his own and he had to put closing the estate on the back burner. I called him almost every month to just touch base. We ended up going into contract almost a year later after he first initially called me! As you can see somethings just take time, so be patient and keep working.

Tomorrow I will cove:
1. Which mail piece to send and how often to send.
2. Should you mail to the heirs/attorney of the probate
3. Should you mail them a letter if a spouse or children are living in the house
4. How to clean your list to avoid unnecessary cost
5. Should you mention the death or give condolences in your letter

P.S. Sharing is caring 🤗🤗🤗🤗

P.P.S What other topics would you like for me to cover? Respond back and let me know.

To Your Success,
Yellow Letter Service Team

08/13/2016

Curious to see what our proven direct mail templates look like? Go ahead and request a free sample package today!

http://bit.ly/2b5JV8p

Mike Flowers and JPaul Mills from A Home Above Properties LLC are offering an amazing course that helps real estate inve...
07/13/2016

Mike Flowers and JPaul Mills from A Home Above Properties LLC are offering an amazing course that helps real estate investors maximize there profits. These guys are our most successful clients and understand how to make deals happen. Don't miss the boat and contact them today to take your career to the next level.

Only took 7 days for Maurice to get a deal.
03/31/2016

Only took 7 days for Maurice to get a deal.

This postcard is single–handedly dominating the competition. Don't believe us, check out our testimonials. Investors are...
03/31/2016

This postcard is single–handedly dominating the competition. Don't believe us, check out our testimonials. Investors are closing deals left and right. Join the team and discover .

Our unique postcards start at $.40. go to http://bit.ly/1oo284H to order.

03/30/2016

Stop guessing on your marketing and let prove to you that we are the best at what we do. Ken B from Miami stopped guessing and this what he just sent us today about his last campaign "Shane, Not gonna lie. My phone has been melting". Sounds like a good problem to have!

"Great Service. Quality Product"
03/08/2016

"Great Service. Quality Product"

Just another happy customer! Join the team and stop wasting your marketing dollars and discover !
03/06/2016

Just another happy customer! Join the team and stop wasting your marketing dollars and discover !

Address

349 McCormick Drive
Lapeer, MI
48446

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

Alerts

Be the first to know and let us send you an email when Yellow Letter Service posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category