HS Brands Global

10/09/2026

We’re heading to ShopCon 2026!

This year's theme is "Color My World," and two members of the HS Brands Global team will be taking the stage in Las Vegas.

Tanya Petronelli will be on the mainstage presenting "Jackpot Opportunities: Inside Entertainment-Based Mystery Shops." She'll also be part of the live "Mystery Shopping Provider Panel" on Friday evening, sharing perspectives on where mystery shopping is headed and the role it continues to play in understanding the real customer experience.

Ashley Lane will be speaking at both breakout sessions on "Nevada Mystery Shopping," bringing her own experience and insights to the ShopCon community.

We’re looking forward to connecting with shoppers, providers and industry peers, swapping ideas, and talking about how the industry continues to evolve.

See you there!

10/08/2026

🗓️Update: This session has moved to Wednesday, October 21 | 11:00 AM PT, 2:00 PM ET. If you’ve already registered, you’re all set. If you haven’t signed up, you can still save your seat with the link below:

Don't miss it: https://attendee.gotowebinar.com/register/2351286283274920023

A guest survey tells you how people felt. It doesn't tell you what your team actually did.

That's why Soboba Casino Resort scores the stay itself: what happens at each touchpoint, in every operating department, the way a guest moves through the property.

Since partnering with HS Brands, scores have climbed in nearly every department. The data also turned up one blind spot sitting between departments, where no single scorecard would have caught it.

On October 21st, Martin (Marty) Moore and Michelle Woodfin of Soboba Casino Resort join Michael Mills live to walk through the numbers and what they changed.

10/06/2026

🗓️Update: This session has moved to Wednesday, October 21 | 11:00 AM PT, 2:00 PM ET. If you’ve already registered, you’re all set. If you haven’t signed up, you can still save your seat with the link below:

Don't miss it: https://attendee.gotowebinar.com/register/2351286283274920023

Your department scorecards can all look healthy while guests keep running into the same problem.

That's because the problem lives between departments. It rarely lands on anyone's desk. It shows up in reviews instead.

Soboba Casino Resort decided to look at the whole stay the way a guest experiences it. Since 2021, we've worked with their team to measure what actually happens on property, with every operating department involved from day one.

Scores climbed in nearly every department. The data also turned up one blind spot that no single scorecard would have caught.

On October 21st, Martin Moore and Michelle Woodfin of Soboba Casino Resort join Michael Mills live to talk about what they found and how they fixed it.

You'll hear:
* How to find the problems that fall between departments
* Why scoring what team members do drives more change than opinion surveys
* How to tell when the problem is the question you're asking, not your team
* What a casino CMO looks at first when the dashboard opens

09/24/2026

G2E is almost here. Tom and Michael from HS Brands will be on the floor talking about what’s really happening across casino operations.

Because what you don’t see can cost you.

Missed loyalty enrollments, inconsistent service, lost upsells, and ID verification issues. Gaps between brand standards and what guests actually experience.

HS Brands helps casino operators find those blind spots with brand-aligned evaluations, AI-supported analysis, and actionable insights delivered in days, not weeks.

Heading to G2E 2026?

👉 Book time with Michael: https://na2.hubs.ly/H07_X5s0

See you in Vegas!

09/03/2026

Three departments. Three sets of data. Three requests for more budget.
But potentially only one real problem.

As HS Brands Global CEO Tom Mills explains, operational challenges often look separate when teams view them through their own departmental lens.

Loss prevention sees theft.

Operations sees long lines.

Guest experience sees missed sales opportunities.

Each team may have the data to justify its own solution. But when those insights are brought together, the smartest answer may be a single operational change that improves all three.

That is the value of operational alignment.

It helps leaders spend more strategically, solve the root problem and understand how one decision can influence the entire customer experience.

Read the full post here https://hsbrands.com/why-operational-alignment-is-a-revenue-strategy-not-a-checklist/

08/27/2026

Luxury service doesn’t happen by accident. It takes clear standards, consistent measurement, and attention to every detail.

For more than 20 years, we’ve been proud to help America’s Best Cleaners maintain the high standards behind its CoutureCare Specialist Certification, from the retail experience to home pickup and delivery.

Because when your brand promises exceptional service, every interaction matters.

07/29/2026

WE ARE NOW HIRING!
Vehicle Condition Inspector — Independent Contractor (1099)

HS Brands is looking for experienced vehicle inspectors to join our field team. This is flexible, independent contractor work with consistent recurring assignments, not one-off gig work.

✅ What you'll do:
• Perform vehicle inspections at assigned dealership lots
• Document condition with photos and detailed reports via mobile app
• Use professional inspection tools (tread depth calibrator, paint meter, OBD-II scanner)
• Build relationships with dealers as the face of HS Brands in your market

✅ What you'll need:
• Auto industry experience: body, paint, mechanical, appraisal, or dealership
• Valid driver's license + registered, insured personal vehicle
• Comfortable with smartphone apps and digital documentation
• Sharp eye for detail, accuracy in your reports is not negotiable
• Physically able to work outdoors (kneeling, crouching, varying weather)

💰 Flat rate per dealership and one vehicle + bonus for additional vehicles
👉 Apply at https://forms.cloud.microsoft/r/RBSFWYtK73 — takes about 10 minutes. Answer 3 short video questions on your own time, no scheduling required.

Questions? Drop them below or DM us

07/24/2026

Now Hiring: Vehicle Condition Inspector — Independent Contractor (1099)

HS Brands is looking for experienced vehicle inspectors to join our field team. This is flexible, independent contractor work with consistent recurring assignments, not one-off gig work.

📍 Currently hiring in:
• Prescott, AZ - 86301
• Winslow, AZ - 86047
• Flagstaff, AZ - 86001
• Eureka, CA - 95503
• Grand Junction, CO - 81501
• Glenwood Springs, CO - 81601
• Montrose, CO - 81403
• Deridder, LA - 70634
• Lafayette, LA - 70508
• Opelousas, LA - 70570
• Alexandria, LA - 71301
• Shamokin Dam, PA - 17876
• Russell Springs, KY - 42642
• Bowling Green, KY - 42104
• Elizabethtown, KY - 42701

Please note that if you live in any state outside of the ones listed above we still encourage you to apply as new opportunities always arise.

✅ What you'll do:
• Perform vehicle inspections at assigned dealership lots
• Document condition with photos and detailed reports via mobile app
• Use professional inspection tools (tread depth calibrator, paint meter, OBD-II scanner)
• Build relationships with dealers as the face of HS Brands in your market

✅ What you'll need:
• Auto industry experience: body, paint, mechanical, appraisal, or dealership
• Valid driver's license + registered, insured personal vehicle
• Comfortable with smartphone apps and digital documentation
• Sharp eye for detail, accuracy in your reports is not negotiable
• Physically able to work outdoors (kneeling, crouching, varying weather)

💰 Flat rate per dealership and one vehicle + bonus for additional vehicles
👉 Apply at https://hsbrands.com/opportunities/vehicle-condition-inspector-application/ — takes about 10 minutes. Answer 3 short video questions on your own time, no scheduling required.

Questions? Drop a commen below or PM us.

07/22/2026

30+ countries. One conference. One clear takeaway: while much of the industry is still planning for AI, our clients are already using it.
Our CEO Tommy Mills shares his take on the MSPA European meeting, the SASSIE platform, and why 2026 is shaping up to be a big year 👇

HS Brands CEO Tommy Mills recaps the 2026 MSPA Europe meeting: global collaboration and how SASSIE is already putting AI to work for clients.

06/25/2026

HS Brands is proud to announce that two of our own, Tanya Petronelli and Ashley Lane, will be speaking at MSPA Americas ShopperFest 2026.

Tanya and Ashley are joining a panel on Mystery Shopping in Nevada, and they're excited to dig into this topic with fellow industry pros.

If you'll be there, stop by our session and say hello. We'd love to connect with you!