Focused Brands

07/02/2015

I came out of Walmart yesterday to find a flyer on my car for a restaurant promotion. Free kids meal, discounts, drawings and prizes. My son was excited about it and read the flyer to me as we drove home. It takes place on Tuesday, but no exact date was indicated. My son asked if we could go. I asked what the name of the restaurant was. He couldn't find the name on the flyer. At a red light I took a look at the flyer. Absolutely nowhere on the flyer was the name of the restaurant.

Normally I don't even look at flyers left on my car, but the way this worked out I was actually planning on going. There is an address so if I really want to go I guess I'll enter the address into my GPS and see where I end up.

Marketing fails this bad just make me sad. How did no one involved with this flyer notice that they were missing the name of the restaurant?

03/07/2012

My first post...ironically is about branding to the very end. People don't usually think about their own brand. You never quite know what people's view of your brand is. You hope that it is positive, but you know that not all of it is.

Now you can control your brand image even in death...or at least your loved ones can. Instead of relying on a reporter to write what he/she decides in your obituary, you can take out an obituary ad and say whatever you want about yourself. Now that's how to have the last word!

The paid obits in the back of the papers can say anything they want because the family has paid for the space.