Path To Connections, 9850 South Maryland Pkwy. , Ste. A5/570, Las Vegas, NV (2026)

06/21/2026

Marketing 101, regardless of your industry, is to NEVER tell people how great you, your business, services, and products are. But, instead, to ALWAYS tell them the great things you, your business, services, and products can do for them.

“But, Joylynn, what if they ask you to tell them about how great you, your business, services, and products are?”

Answer them . . .

With the great things you’ve learned, accomplished, achieved (helped others to do) that will now benefit them and add value to their life/business.

With the great challenges, obstacles, problems, and issues (yes, share the bad/negative stuff) your business has overcome that their business now won’t have to endure.

With the great transformation that will take place as a result of them using your services and products.

That’s how you share your, your business’s, services’, and products’ greatness.

Continue to be great!

06/21/2026

Marketing 101, regardless of your industry, is to NEVER tell people how great you, your business, services, and products are. But, instead, to ALWAYS tell them the great things you, your business, services, and products can do for them.

“But, Joylynn, what if they ask you to tell them about how great you, your business, services, and products are?”

Answer them . . .

With the great things you’ve learned, accomplished, achieved (helped others to do) that will now benefit them and add value to their life/business.

With the great challenges, obstacles, problems, and issues (yes, share the bad/negative stuff) your business has overcome that their business now won’t have to endure.

With the great transformation that will take place as a result of them using your services and products.

That’s how you share your, your business’s, services’, and products’ greatness.

Continue to be great!

05/27/2026

Ugh! Miscommunicated a task, which caused an extra week of work on a client’s project. Have to waive the client’s final $500 balance because that was totally on us. It was an internal miscommunication and not something the client miscommunicated to us.

We built our brands on communication and even teach this in our leadership programs, as well as our entrepreneur and business owner cohorts. Time to go back and revisit our own curriculum and content, and then practice what we teach because miscommunications cost both time and money . . . for all parties involved.

04/24/2026

Yesterday at the Small Business Input Committee Town Hall, Path To Connections cofounder, Joylynn M. Ross, presented a session on storytelling, pitching, and the use of AI in both.

When presenting, Joylynn is always complimented on how confident she is when delivering. "I don't wear nor carry humbleness as an accessory. Neither do I find humbleness a necessity to 'win people over,'" Joylynn states. "Fake humbleness is not my cup of tea - and I can always detect it in others. Your humbleness has its place, which is in your story; Take it from a Subject Matter Expert in Storytelling. And your success highlight reel has its place as well, in your pitch."

Joylynn practices what she teaches. Which is why she can stand before any crowd and let them know that when it comes to storytelling and content creation that brings awareness to their brand and customers to their business, the tea here at Path To Connections is not the best choice . . . we're the only choice. We are national best-selling authors and writers (creative, business, copywriters), we are award-winning publishers. We are professional speakers and writers of speeches. We're script and cinematic writers and storytellers. Storytelling is in our DNA. We have two universal writing and storytelling formulas - B.O.S.S.(TM) and H.E.A.R.T.(TM) that no one can implement and execute the way we do.

See, when you know exactly who you are, what you do, and the impact and transformation that results in what you do (as well as how to relay your capabilities, qualifications, experience, and expertise), you don’t need humbleness to fall back on. Besides, when you are trying to get people to invest in you, they don't need humbleness, they need receipts.

"I'm 55 years old," Joylynn continues. "You best believe God has humbled me many of times. Which is why I don't mind directing people to where my humbleness resides . . . which is in my story. But my success - that God has blessed me with in spite of and because of my story - is in my pitch."

Storytelling. Pitching. And how to and not to use AI in the unearthing and crafting of both. Welcome to our universe. And if you want to make it a part of yours, reply to this email with your needs, and we'll reply to your email with a quote.

The best is always yet to come . . . when you work with the best!

04/10/2026

"Life's a Pitch . . . and then you fly . . . above the competition!"

We invite you to check out the flyer below and put your name in the bullpen to be one of the SBEs, aka MBEs, chosen to pitch your business, services, and products live and in-person in Las Vegas, NV in front of an audience of businesses and corporations at the SBIC Town Hall taking place on Thursday, April 23rd.
https://wrmsdc.regfox.com/wrmsdc-sbic-las-vegas-golf-tournament-town-hall

This is your opportunity for all eyes and ears to be on you and your business. It's our version of the Jumbotron at the big game!

Please DM Joylynn M. Ross with the subject "Life's a Pitch," and then further details will be sent to you. Must be registered for the SBIC Town Hall to be considered. Visit https://wrmsdc.regfox.com/wrmsdc-sbic-las-vegas-golf-tournament-town-hall to register for the Town Hall.

Interest Deadline: Monday, April 13th by 11:59 p.m. Pacific via email

Tryouts: Wednesday, April 15th, 4:00 p.m. - 6:00 p.m. Pacific via Zoom — Each MBE will be given 5 minutes to share their pitch. Pitch deck not mandatory. Feedback from storytelling and pitching umpires will be provided after each pitch.

The Draft: On Friday, April 17th, the top 5 MBEs chosen to pitch at the Town Hall will be announced.

Game Day: Thursday, April 23rd, as part of the amazing in-person SBIC Town Hall lineup.

The winner will receive a WRMSDC Email Spotlight that will be emailed to over 3,000 businesses, corporations, non-profits, and government organizations.

Whether you are chosen to pitch during Town Hall or not, every MBE to try out will walk away with some tips and strategies so that the next time you're supposed to be on the mound throwing the game-winning pitch, you don't end up in left field!

Life's A Pitch(TM)
"Life's A Pitch" Grand Pitch Slam(TM)

04/03/2026

"Thirty years in business," says Path To Connections Co-Founder Joylynn M. Ross, "and I've been asked to serve on several boards.
When deciding to be a part of a board of directors, I know it takes much more than being in alignment with the organization's vision, mission, and goals. I know it takes more than having the heart and desire to be an advocate for the clients the organization serves and the assets they protect."

Ross continues, "I know the time investment and commitment that comes with being an active board member. It takes work to achieve the outcomes and results needed to reach the organization's defined measure of success. Passion simply isn't enough to be an effective board member. That's why no matter how honored or passionate I've been about the invitations I've received, I've had to decline. There was just never enough room on my plate to 100% commit. And with me, it's all or nothing.

"But when the Small Business Input Committee - the voice, champion, and advocate for MBEs (Minority Business Enterprises) certified through Western Regional Minority Supplier Development Council (WRMSDC) an affiliate of the National Minority Supplier Development Council extended an invitation to become a board member," Ross said, "it was a fast and easy "Yes!" Since becoming certified through WRMSDC after the pandemic, I've already been doing the work required of my board position. So, it only made sense to officially partner with and be a part of something bigger than me and my efforts alone."

Individually, we make a difference, but together we make an impact. So, we're excited to share with you the SBIC Las Vegas Golf Tournament & Town Hall Meeting taking place Thursday, April 23, 2026 . . . where an impact and connections will be made!
https://wrmsdc.regfox.com/wrmsdc-sbic-las-vegas-golf-tournament-town-hall

We work hard to build, grow, and scale successful businesses. Let's play hard while doing it.

The cost to register for the Town Hall portion of the day's event is only $30. This includes food, drinks, Business Bingo, and the opportunity to enter the Pitch Competition. And a value can't be placed on the carved out dedicated time for connections and relationship building . . . because it's priceless!

The golf portion of the day is an additional fee. But the first 8 people to register for the Town Hall and answer the trivia question (When was the WRMSDC founded?) get to golf for free!
Attend in person or be present in brand and spirit with your much appreciated sponsorship and/or donation, which is a tax write-off. Or even better, do both! Learn the many ways you can participate and benefit from this event by visiting https://wrmsdc.regfox.com/wrmsdc-sbic-las-vegas-golf-tournament-town-hall.

Just don't miss out on this wonderful opportunity to mix business with pleasure, and to connect with businesses, corporations, and organizations looking to collaborate, partner, and do business with you.

And please pass this on to business owners here in Las Vegas, Nevada who would benefit from making connections with, building relationships with, and doing business with other businesses and corporations here in Las Vegas. Again, individually we make a difference, but together we make an impact. Let's make the most positive history-making impact the Nevada business ecosystem has ever experienced!!!!!

Path To Connections

06/21/2026

06/21/2026

05/27/2026

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