https://www.CreateYourBusiness.today/

Adam Robert Hommey, 7500 West Lake Mead Boulevard, Suite 307, Las Vegas, NV (2026)

04/02/2026

Are you quietly bleeding working capital every month?

Most solo business owners with virtual teams are.

Even if they think they aren't.

Especially if you're giving each of them siloed projects.

Even more if you're bringing in "hired guns" to execute specific items.

This can easily lead to the malicious multiplicity caused by the Duplicate Tool Drain.

The culprit is rarely a bad hire or a slow month.

It's caused when you or your team try to solve problems, build tech stacks, or automate.

You subscribe to something, use it maybe once, then forget to cancel it.

Or someone creates an account that does substantially the same thing as you have elsewhere.

Currently, I'm doing a consulting project to identify the leaks in this bucket and right-size the venture.

In my 23 years as an entrepreneur and business creators acting as the power behind the throne, I've hit this time and time again.

And I've identified three "usual suspect" root causes.

The first, I've already alluded to - overlapping software.

A common culprit is having three different apps that you'd use to create reels and shorts when really, you only need one.

I see this a lot.

I also see multiple web hosting companies.

Squarespace, Elementor, Avada, AND OptimizePress (I prefer the latter two for reasons I'll share another time).

Or someone bought a domain and clicked all the upsells to turn the simple dot-com domain purchase into a $120 spending spree, complete with its own hosting, e-mail, and seven other upgrades not even the purchaser knows they have, or would know what to do with.

That $108 extra will renew annually along with the $12 for the domain.

And let's not forget the four levels of DNS privacy they sell you, even though GDPR requires the registrar to hide the owner's identifying information from WHOIS searches.

(This means, due to a law that costs nothing, nobody can look up a domain and gain competitive intelligence by seeing you sitting on it.)

I ran across a client who had FOUR virtual terminals and TWO PCI compliance firms (you need two of the former and one of the latter).

Now, if you read this and don't even know what I'm talking about with half this stuff, that means YOU MIGHT BE GETTING DRAINED.

How do you know?

A lot of this happens when your team culture does not properly leverage asynchronous project communication and purpose behind deadlines.

Endless Slack messages just to time you on how long it takes to respond or how many participation points you earn, vs. meaningful chats like "I need X to do Y. Does anyone know if we already have it?"

As you think about this, can you already see potentially a few hundred dollars PER MONTH you could put back in your pocket?

At least a foggy notion you might be overspending money that could be used to fund client attraction, or something fun?

Think it through, and meet me back here when we cover the second cause of Duplicate Tool Drain.

03/29/2026

It's easy to miss the small pebbles that have huge ripple effects while you're trying to make your boat stop rocking in the waves.

Put another way, you may have heard the expression, "It's dark now, but I can see the light at the end of the tunnel".

When you're in the tunnel, you're in the dark, your gaze fixed on that tiny beam of light waaaaaay down the tracks.

That's all you can see.

Someone else is standing outside the tunnel - on the outside looking in.

They see you, and the train, better than you can see yourself.

The light from outside reflects off you so they can see you.

I'm a betting man.

I'll wager a week's lunch money that if you know you've got leaks, gaps, inefficiencies, and misalignments, you may not see them well because you're on the inside looking out.

Could be scratching your head, wondering why.

And while you're doing that:

Someone else is on the outside looking in, seeing all this clear as daylight.

It's the Brain Bandwidth Dilemma.

The average human being uses 10% of their brain mass.

This includes MENSA geniuses.

Now imagine combining your brain with someone else's to team up, find these issues, and fix them in the simplest, most efficient manner possible.

Now you have 20%.

Double the bandwidth.

Double the brainpower.

Double the potential.

Double the results.

Would you like to see the view from the outside in?

I'll add that it may be possible you're an executive, leader, coach, or consultant who has gotten mentoring on a real head-scratcher and said, "Yeah, that's substantially what I would tell you if I was coaching you".

But you couldn't see it yourself.

Even though you'd easily see it in others.

Again: inside looking out vs. outside looking in.

Would you like to shift?

03/28/2026

When I spill my guts, I’m straight-up with you.

Every time.

Nothing held back.

Not for nothing, I’m currently finishing up my next book, titled My Guts Betrayed Me (So, Now I’m Spilling Them!)

You see, being in a position where I’m rebuilding from ground zero means I have limited financial resources.

So, one of my takeaways has been extreme streamlining to preserve the foundational structure of my business while figuring out the next move.

It’s all still there.

Leaner than ever.

It survived.

Ready for the next race.

Think of it like having that original equipment 1992 Camaro Z28 25th Anniversary Edition, 350 tuned-port mated to a 700R4 automatic overdrive transmission, in factory purple with luxe gray interior, sitting in the garage.

Tires inflated.

Clean fluids.

New tune-up with performance spark plugs, wires, and air filter.

Full tank of gas.

Detailed so precisely it took a whole box of Q-Tips to get it just so.

Custom stereo system including the Q-Forms component kickpanels and the dual-battery isolator feeding the gel-cell battery in the back pumping the Alpine amps that push the JL Audio 12W7 subwoofers in the hatch.

BOOMBASTIC!!!

Waiting to once again slide deep into that low driver’s seat, turn the key in the ignition, and experience that unique thrill of hearing the start-up sound that turned me on to buy the 1988 Camaro that was my first car.

VROOM! VROOM!

(The 1988 Camaro had a competition-grade autosound system basically like I just described. Oooooooouuuuuuuu, I could never park that thing!)

That has been a metaphor for my business structure since the crash last year.

In the past few months, I’ve polished that bad-boy to factory-fresh and tuned it up real nice.

But to keep it running, I have had to do more with less.

The exciting discovery:

It’s possible.

It’s doable.

It’s damn easy when you clear distractions, not get sucked into tangents about mufflers that add marginal additional power and extra-extra tires that MAYBE add 0.0002 to the 0-60 but take precious budget away from superior component speakers for the sound stage up front.

Lean.

Agile.

Handles corners well.

Sounds like a rocket when you start it, and a concert hall when you crank up the tunes.

How nice would it be to know that when you’re “going through it”, you have business operations, overlays, and optimization that keep you free to keep going?

These are the details you can't see when you're in the thick of it.

Think on it.

Oh, and...

Now you know, despite my minimalist/essentialist lifestyle, the one “thing” I can’t WAIT to get my hands on!

I mean, first I have to make sure I have this cirrhosis thing under control like the doctors say I probably do, and the liver-friendly diet my mom artfully created really did suppress the ascites.

But you can only hit a target you can see.

And you’ll see it more clearly when you don’t have all sorts of extra lines in your Quickbooks, eleventy billion apps to justify using, and a thousand and two questions about why you’re not getting anywhere fast.

03/27/2026

There was a specific moment when simplifying business operations and quickly solving business problems stopped feeling difficult and started feeling valuable.

It happened back at my parents’ house, starting my healing and health journey, after losing everything and wondering what my next move would be.

Just a week earlier I had been basking in my Las Vegas swan song, including a BANGER of a going-away party that the denizens of my favorite cigar shop in Las Vegas STILL talk about.

Now this.

How did it change so fast – and for the worst?

That was my lowest point.

Not because things were broken, but because they wouldn’t move no matter how carefully I tried to manage them.

Huge relief came from realizing that this moment shows up for almost everyone who sticks with something long enough.

If you’re in a place where your brain feels maxed out and you need more bandwidth, or where progress keeps resetting despite your effort.

Like you’re trapped in that movie “Groundhog Day” - except in hell.

You’re not the only one who’s been there.

If you want to talk about what that moment looks like for you, you can reply and tell me.

Even just a sentence is enough.

Winston Churchill famously said “If you’re going through hell, keep going!”

What if you knew the shortcut for the exit ramp to Heaven?

03/26/2026

Since I started sending these again, a few things have happened.

Some people unfollowed, which is completely fine.

Like anything of value, this isn’t meant to be for everyone.

At the same time, a number of you replied either publicly or privately (which is awesome).

A few messages even said the ideas felt familiar in a way that was relieving, not overwhelming.

That’s useful for me to know.

Before I go any further, there’s one simple question I want to ask.

What keeps getting in the way of simplifying business operations and quickly solving business problems, even when you try?

You don’t need to think it through or write a long response.

A quick sentence is enough.

Those replies help me decide what’s actually worth unpacking next, and what can be left alone.

Thanks for sticking around 🙂

Also - do you like Substack?

I’m thinking about making one.

03/25/2026

Whenever simplifying business operations and quickly solving business problems started feeling heavier than it should, I kept asking the same question.

“What can I add to make this work?”

At first, that looked reasonable.

Even though, in a way, it contradicted my own teachings.

But we’re all creatures of habit instilled within us through generational patterns and societal repetition.

We just don’t always see that from the inside looking out.

You know, add a new software tool, tighten up daily routines, track progress a little more closely.

Over time, the problem wasn’t that any one of those was wrong.

It was that each addition came with something extra to remember, monitor, or maintain.

What finally helped was dropping the question entirely.

Instead of asking what to add, I started looking for what could be removed.

That meant letting go of unnecessary apps and subscriptions, even though they were supposed to be “best practice”.

It meant asking, “What would happen if I didn’t do this at all?”

It meant, recognizing that the “silver lining” is a precious metal – and investing in it.

Nothing collapsed when those old anchors and patterns dissipated.

The opposite happened.

Fewer decisions showed up.

Mental noise dropped off.

Progress started feeling calmer.

My business sabbatical process caught fire as a result of the clarity matched to the innate passion.

See, most people stay stuck because they keep piling on “improvements” when what they really need is some space back.

Some bandwidth back.

If there’s something you’ve added that now feels like more weight than help, I’d love to hear about it.

Just hit reply and tell me.

Throughout all the iterations of my business, up until now, the common thread was always asking if three steps would get you the same progress as seven.

How can we shorten your path to your destination?

03/24/2026

There’s one part of simplifying business operations and quickly solving business problems that almost everyone leans on harder once progress slows down.

It’s usually the part that’s easiest to see.

When things feel stuck or overwhelming, attention goes straight to adding more software, watching reels and webinars, or using ChatGPT, because at least that feels controllable.

Simple.

Straightforward.

But really, it just creates more work without fixing the underlying issue.

One of the reasons why I started writing these again:

I keep seeing that same pattern show up in conversations with small business owners and in my own journey back from rock bottom...

And it’s costing people more than they expect.

They assume the solution is to spend more time dialing in every tool or staying on top of every little task.

Sometimes that helps in the short term.

More often, it leads to the same problems resurfacing later.

Here’s what I want you to take away:

Effort is rarely ever the problem.

Where that effort is applied matters so much more.

And that stems from limits on Brain Bandwidth and not knowing how to solve that.

That’s the lens I’m coming back to this with.

My posts will show you how small adjustments will make quickly getting the answers you need feel more predictable without adding more effort.

If there’s a specific question about which tools to focus on or a sticking point in simplifying operations you want me to address as I do that, just tap reply and let me know.

03/23/2026

At some point, you joined this page because, one way or another, you were interested in podcasting (or were a client, or a guest on one of my shows), simplifying business operations and technology, and persuasive language.

Then I went quiet.

Silent.

Pin drop.

The plan was to send helpful tips and insights on a regular basis.

To take my 22-year venture, which was struggling a lot more than I let on even to my inner circle, in an excitingly prosperous new direction.

To pivot.

To break through.

I had the plan.

I had the blueprint.

I had a start date.

I had deals ready for me to DocuSign the line that is dotted.

That didn’t happen…

Mostly because just at THAT VERY MOMENT when I was ready to come out swinging and turn everything around, I got dealt a knockout blow from left field.

In August, I was diagnosed with cirrhosis.

I almost died from ammonia poisoning as part of that and spent 37 days in a stupor.

I lost everything.

My business.

My home.

The Las Vegas lifestyle I had intentionally and carefully crafted over 12 years.

(And, about 100 pounds that I needed to lose – but trust me, I don’t recommend the approach!)

My emergency fund burned up, keeping me alive when I wasn't able to earn.

97% of my physical possessions liquidated.

What I had left fit in 5 average-sized UPS shipping boxes.

But I want you to know…

I’m back and here to stay.

Along with beginning my new health journey, I took some distance from everything.

My business sabbatical got me clearer about what I want this to be for you as a community.

I’m writing again because I have a whole lot to say about simplifying business operations and quickly solving business problems, and I think you’re going to love it.

I’ll be sharing things like:

* How to cut through mental noise and focus on what actually moves the needle
* Ways to get answers fast without piling on more tools or tactics
* How to leverage Brain Bandwidth to more than double your current capacity

If you’ve got a question about simplifying your workflow or choosing the right tools, please reply and tell me.

We’ll move toward quickly getting answers you need from here.

It’s been a hell of a journey, and now it’s awesome to embark on the next chapter!

03/23/2026

We're gonna talk business stuff here. Waking this tiger up!

Adam Robert Hommey

04/02/2026

03/29/2026

03/28/2026

03/27/2026

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03/23/2026

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