04/16/2026
I wanna talk about something I hear almost every day.
I’ll get a call or a text from a potential client, wanting to know how I can help them with their digital presence. Typically, I explain to them that the lowest cost entry point is my Boot Camp, where I teach them how to do it for themselves and then I monitor their progress for a while, giving tips and feedback. This entry point costs $250.
Costs go up from there. If you want me to do your social media for you, optimize your Google profile for you, create content, write blogs, edit videos, etc., then the cost, of course, goes up.
I understand that startups don’t have a lot of operating capital; this is normal. This is why I offer the $250 boot camp for people who still have the time to do it for themselves in order to save money for small businesses, particularly ones that are just getting started and don’t have a lot of profit to work with.
Inevitably, a lot of these businesses will tell me they don’t currently have the $250 to spend on marketing. $250 for a one time
spend that will pay dividends to your business forever.
This worries me. The simple truth is this: the old adage “you have to spend money to make money” is true. There is no zero dollar entry point into owning an operating a successful business.
If you are reaching out to me, wanting to know how to get clients and how to grow your business, you clearly are not at your capacity yet.
I promise my services bring results. But not if you don’t utilize them. If you don’t have enough clients, enough sales, enough profit coming from your business, you have to do something. We all understand that your doing nothing will continue to get the same results that you’re currently having.
I find this to be true for female business owners in particular. We are trained to be so careful with our money, and put everyone else and everything else first. This means our businesses take the hit. And of course, in the long run, that means you have less to give to all of those people and systems in your life. Because you short change yourself and your dreams now, there will be less in the future. For all of you.
Men, usually, are much more apt to see the value of investing in their businesses early, and pushing for that growth. It’s a mindset thing, and it’s probably a patriarchy thing, but who am I to say. I just want the women to see their businesses as every bit as valuable and important as the business owned by the husband, man, partner.
$250. If you can’t spend that on your business, do you really have a business?
