08/06/2026
I followed the marketing funnel for years.
You know the funnel...awareness at the top, customers fall out the bottom.
But here's what actually happened in my business:
I had followers. And almost none of them "fell" into becoming customers.
Because people don't fall. People get nurtured. People decide when they're ready buy, not when your funnel says so.
So I threw the funnel out and built something that matches how humans actually buy.
That one shift made everything clearer.
This is 1 of 4 marketing rules I've thrown out. I talk about the other three in my latest episode of My Weekly Marketing.
Tune in at MyWeeklyMarketing.com/168 or comment RULES and I'll send the episode straight over.