04/21/2026
If you’re resetting your marketing this spring, this is where I’d start.
Spring is when things start to move again. There’s more energy, more visibility, and people are more engaged. You feel it, and your customers feel it too. This is the season to take the ideas you’ve been thinking through and actually execute them.
In your marketing, that might look like showing up more consistently, being more visible, and putting things out into the world. But for that to work, it helps to have a plan in place first.
Spring moves quickly, and while attention is active, it’s also limited. If your messaging isn’t clear or your content isn’t intentional, it gets missed. That’s why I always come back to this: start with your calendar. Map out what you’re working toward, what you want to say, and how everything connects.
Spring is about momentum, but the kind that’s built on something solid.
