Kelly Gunn Group

Kelly Gunn Group Consulting for the Gift and Home Industry The Kelly Gunn Group was created in 2011, but has been years in the making.

Led by Kelly Gunn, KGG brings decades of experience to the Gift and Home Industry. Having started her career as a road rep in New England in the mid-nineties, Kelly went on to create The POWER Group (Proud, Outstanding Women Energizing Retail), a sales agency in the wholesale gift and home Industry covering the Mid-Atlantic region (VA, MD, DE, PA). Kelly’s leadership, vision and creativity lead Th

e POWER Group to become one of the leading sales agencies in the territory. As a talented “Guerilla Marketer”, Kelly successfully and creatively made a name for herself and her POWER Girls. Her marketing campaign promoting the group has received high critical marks throughout the industry. Because of this marketing and a successful business plan, The POWER Group was approached and acquired by Lineworks in 2007. The POWER Group continues to “energize” business daily, even though ownership has changed hands. In her new role as COO of Lineworks, Kelly was responsible for the day-to-day activities of a $20M sales agency in the wholesale gift and home industry. She was responsible for the development, design, operation, and improvement of the systems that create and deliver Linework’s services. Kelly led by developing and cascading the organization’s strategy to management team and staff. She implemented rewards and recognition programs which incentivized staff to contribute to the company’s strategic goals. Thanks to Kelly’s successful marketing campaign, Lineworks improved its visibility and reputation throughout the gift and home industry. Lineworks received high praise from the industry press when Kelly created the industry’s first customer loyalty program, “Lineworks Rewards.”

Kelly is a pioneer of the use of Social Media in the gift and home industry, being first in the industry to create a presence on Facebook. Kelly has been featured in several trade publications sharing her expertise on the topic (March 2009 issue of Gifts & Decorative Accessories)
Feeling she had mastered the sales agency world, Kelly was anxious to expand her industry expertise. Her most recent position as VP of Sales and Business Development for SnapRetail gave her that opportunity. As VP of Sales and Business Development, Kelly helped launch revolutionary digital marketing technology company helping independent retailers compete with large retailers. Kelly successfully created and managed a sales team of over 500 reps, partnered in the fundraising efforts that resulted in $6 million Series A financing, partnered to create product branding by developing innovative videos and other marketing materials to support launch and gain customers, identified and consummated partnerships with trade publications and other key industry organizations, to rapidly grow customer base, and secured participation with SnapRetail from leading industry vendors . This well rounded industry experience is sure to benefit you and your company…take a look at our services and discover the many ways we can make you awesome!

Address

Leesburg, VA
20176

Telephone

(703) 388-8327

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