08/31/2026
Traffic can look healthy while a broken form or hidden phone link quietly costs you every inquiry.
I see this on small-business sites all the time: analytics is installed, but there are no events for calls, forms, or bookings, so GA4 never shows what actually became a lead.
Full step-by-step in the link.
Google Tag Manager events help me track calls, forms, bookings, and real leads while avoiding duplicate data and consent mistakes.