11/15/2025
We’re about to start the real Holiday Rush! Pink Friday, Black Friday , Small Business Saturday, Secondhand Sunday, Cyber Monday and then the December blur!
What can you do to stand out, attract customers, and compete with the big boxes??
DON’T… compare your store to the big boxes, they don’t have your heart.
DON’T… try to compete with only low prices, you have items they will never have.
DON’T… be afraid to highlight your offerings, customers are looking for unique and want to support their local, small businesses.
DON’T… try to copy their hours, discounts or give aways, that’s not what loyal customers want.
What else can you do, besides lowering your prices?
* Host a theme party— holiday pj shopping party (open at night, serve hot chocolate and cookies and encourage everyone to wear their best holiday pjs)= very low cost!
* Offer a gift wrap station— folding table with gift wrap, scissors, tape and bows— customers leave with gifts ready for under the tree. (Or partner with a local charity for them to wrap for a donation)
* Offer a hot cocoa bar to all customers and their buddies ( can you add whiskey to the husband’s cocoa to help the shopping process?)
* Offer a wish list customers can complete to help their people get them what they really want! (Don’t forget add your store gift cards to the wish lists)
Think beyond a discount, you don’t want to give away your prime profit opportunities!
Share your best holiday events and offers we can learn from!