Rough Draft Solutions

Rough Draft Solutions Rough Draft Solutions is strategic marketing and communication company helping businesses more effec Our process is focused, goal-oriented, and timely.

Rough Draft Solutions is a strategic marketing and communication company focused on professional writing and editing. On a daily basis, we help companies create content for websites, blogs, newsletters, brochures and much more. We love partnering with businesses to help them more effectively and authentically communicate about how they can help their customers. We'd love to learn more about your b

usiness and see how we can help you reach your customers in a more powerful way. Visit our website to learn more and to set up a time for us to chat!

The sweet, creative Kelly McCabe of is a talented stationery designer and planning/prioritization expert. She bought th...
10/18/2022

The sweet, creative Kelly McCabe of is a talented stationery designer and planning/prioritization expert. She bought the Complete DIY Copywriting Guide because she was refreshing her website and wanted to make her copy stand out and start working for her.

Thank you so much, Kelly! Be sure to connect Kelly on IG at - she has a lot of exciting new launches coming soon!

You love your business. You built your dream from scratch.You know what your customers need.So, why can’t you find the r...
10/11/2022

You love your business.
You built your dream from scratch.
You know what your customers need.

So, why can’t you find the right words for your website?

There’s too much pressure.
Where do you even begin?

🧐What are you supposed to write on the home page so visitors don’t leave in .2 seconds?
🧐What are you supposed to write on the about page so potential customers can see that you’re REAL and know your stuff, but that you’re not egotistical?
🧐What are you supposed to write on the services page to set you apart from your competition?

Ugh, that's a lot to figure out.

This is exactly why I created the Complete DIY Copywriting Guide. This guide will walk you through each of your core pages giving you tips on what to include, how to write key statements, and how to create compelling call-to-action statements (And so much more).

You can DIY your website copy, without having to do EVERYTHING by yourself. ☺️

To learn more, use the link in my bio. The guide retails for $497 (a fraction of the cost of a copywriter) and payment plans are available. 💕

What is your ideal writing atmosphere? A hot cup of coffee + happy music + a candle = perfection. While I prefer to writ...
10/04/2022

What is your ideal writing atmosphere?

A hot cup of coffee + happy music + a candle = perfection.

While I prefer to write at a desk with an actual keyboard and large computer screen (or two), I do like my atmosphere to be cozy. I try to minimize distractions and sometimes, I set a timer. It’s easy for me to pick up my phone and check something and then get lost on IG for 20 minutes (who doesn’t struggle with this?!). But when writing quality copy, protecting your focus is key!

I’d love to hear what your ideal writing atmosphere is! Share below.

If you want long-term, sustainable business growth, where you don't spend 23425 hours on social media, you need a websit...
09/27/2022

If you want long-term, sustainable business growth, where you don't spend 23425 hours on social media, you need a website.

Sorry, this is a hill I will die on.

Yes, social is great.
Yes, you can make bunches of money without a website.
Yes, websites take effort, time, and money to set up.

But you still need one.

A well-written and beautifully designed website can accelerate your business growth.... Here's how.
1️⃣ A beautifully designed website with clear and compelling copy increases your credibility in a matter of seconds. A site that draws viewers in visually and then delivers the information they are craving shortens the sales cycle.

2️⃣ Having professional website copy that speaks directly to your customers and their pain points while showing them what is possible when they work with you, positions you as the expert and enables you to charge what you’re worth. Your website is the place potential clients can get info about your experience, offers, and prices.

3️⃣ Websites are one of the few tools that actually work FOR you, even when you’re unplugged. They are a lot less maintenance and demand a lot less time than social media. Blog posts continue to bring people in through Google, freebies serve as an introduction to the quality you offer, and clear call to action statements help move your potential clients along the sales journey without you doing anything.

Okay, I could go on and on and offer a lot more detail about this topic, but I think you get the picture. Let 2022 be the year that you make the most of your website.

What benefit excites you the most about having a website that works for you? Comment below!

Most people fall into one of two camps: they love to write or they hate it.But the truth is, as a business owner, you're...
09/20/2022

Most people fall into one of two camps: they love to write or they hate it.

But the truth is, as a business owner, you're going to spend a lot of time writing

You may not care about fine-tuning your writing voice but you probably do care about:

✨Having a real connection with your ideal clients
✨Showing up consistently in a way that makes you feel good
✨Sharing your heart
✨Doing work that you thoroughly enjoy
✨Knowing what to say, and how to say it to guide your ideal clients to take action
✨Creating marketing messages that bring in sales and help you grow your business

The way you write, the way you represent your business, and the way you speak to your customers, matter.

I'm curious - when you started your business, did you ever think about how much you'd have to write? Comment below!

Do you ever find yourself revisiting the same Instagram account each week or spending hours listening to a particular po...
09/13/2022

Do you ever find yourself revisiting the same Instagram account each week or spending hours listening to a particular podcast every day? There's a reason you keep going back to those accounts. They keep delivering high-quality content to you! Ideally, we want to turn your website into a destination that people visit on a regular basis! But how do we get more people to visit your site?

Here are SIX ways you can go the extra mile and increase your website traffic:

1️⃣ Share reliable, insightful industry news, tips, etc., on a regular basis.
2️⃣ Include links to related blog posts in each new post - this helps keep people on your site longer!
3️⃣ Offer free downloads and tools - this is a fantastic way to build a loyal community.
4️⃣ Share links to your blog posts on social media - make sure you TELL people about the free resources you've created.
5️⃣ Repurpose blog content into infographics, videos, white papers, case studies, etc.
6️⃣ Make sure your blog posts, images, and website, in general, are mobile optimized. Make it easy for Google to work for you!

Getting the right people on your website can feel overwhelming. But these 6 easy to implement tips will help you increase traffic and position you as an expert who consistently goes above and beyond to serve your community!

Which tip are you going to try first? Comment below!

Are you confident that your website is helping grow your business?There are business coaches who are saying that you don...
09/06/2022

Are you confident that your website is helping grow your business?

There are business coaches who are saying that you don't really need a website.

I disagree.

Your website has the power to attract your ideal clients, guide them to take action, and as a result, GROW YOUR BUSINESS.

Sorry, I'm not yelling at you 🙊, but as small business owners, we need all the help we can get when it comes to scaling our businesses, making money, and building the lives we want.

Instagram should not be your only business growth strategy. Yes, it is a fantastic tool, but you don't own it, and you most certainly don't work for IG (even though it may feel like it sometimes).

Your website copy has the power to communicate, connect, and convert.

➡️ Do you want your ideal clients to feel seen and understood?

➡️ Do you want them to feel encouraged that you are the right person to solve their problems?

➡️ Do you want them to know in their gut that you GET what they are going through?

✨ Your website has the power to do all of that. The key is to have quality, authentic, clear, focused, and compelling copy. ✨

I know that sounds like a lot, but my copywriting process makes it simple.

I take the time to get to know you and your writing voice, I dig into your ideal client and their pain points, and I help you clarify your offers and the value you provide.

You deserve a website that works FOR you.

If you're curious about taking your website to the next level and sick of feeling like your copy is confusing and messy, send me a DM and I will add you to the waitlist for when I return from maternity leave this fall!

Have you ever had a dream client? One who was prepared, engaged, and enthusiastic? That was Kaisa. She was an absolute j...
08/30/2022

Have you ever had a dream client? One who was prepared, engaged, and enthusiastic? That was Kaisa. She was an absolute joy to work with!

During her website editing project, we polished and refined her website copy to really speak to her ideal clients. We were able to define her writing voice, highlight the value she provides, and really clarify her customer experience. Here's what she had to say about working with RDS.

"Before hiring Amanda, my website copy didn’t match my business or reflect who I was or who I wanted to serve. I didn’t know why the messaging was off or how to make it right.

I chose to work with Amanda because of her honest and transparent presence on social media. We had a friendly discovery chat, she made me feel very comfortable and like I could trust her. I loved Amanda’s copywriting process - it was easy and felt like I was working with a friend. She had quick turn-around times, and the results were amazing!

I love my new website copy! My messaging is clear and geared toward my target market. The clarity has brought me confidence knowing my website is on-point and speaks to the clients I want to serve. The whole process helped me niche down and refocus on pursuing my business goals.

I would absolutely recommend Amanda to anyone looking for a copywriter. She knew what would connect with my audience, and the copy she wrote resonated more than I could have ever imagined. Honestly, I couldn’t believe how easily she knew what I was after and how to get it all from my head onto the page. I wish I had done this sooner!"

I restarted my business for selfish reasons.2020 knocked my family to our knees. Before Covid was even a thing we knew a...
08/23/2022

I restarted my business for selfish reasons.

2020 knocked my family to our knees. Before Covid was even a thing we knew about, my husband had a life-threatening intestinal bleed & my son had his second 35+ minute febrile seizure.

For months, I held it together for everyone else, but finally, overwhelm & anxiety took over.

I lost myself.

I was sitting on my living room couch when I realized I was having more hard days than I was comfortable with. I didn’t like the person I was becoming.

I regularly lost my temper.
I obsessed over little things that didn't matter.
I lost sight of joy.
I worried about the what-ifs.
I spent my days aimlessly waiting for bedtime.

That's not easy for me to admit, but you know what, life is a whole lot less lonely when we don't pretend like we have it all together.

So, I got help. And things started to get better, but something was still missing.

I realized I needed something for ME. Something that lit me up, something that allowed me to connect with other women, & truthfully, something that made me feel like I was accomplishing something that couldn’t be undone.

So, now I spend time working with women who inspire me. I help these passionate, focused, & talented business owners get the message that's on their hearts onto paper.

I get lit up about empowering female business owners to trust in the value they offer & to stop doubting what they can accomplish because they're struggling to write.

Sometimes, finding the road back to ourselves is not easy. & sometimes, it is. Sometimes it’s as easy as saying yes without really knowing what is going to come next.

Here’s to trusting ourselves, knowing when we need something more, & acknowledging when we need help.

We all have stories that brought us to today. Let’s share those stories. Let’s be human. Let’s share the mess. Let’s remind one another that we are in fact, not alone.

What's one simple thing that makes you feel like YOU? Comment below. I want to know. ❤️

The biggest complaint I hear from web designers is that their customers come to them for a website and are unaware that ...
08/16/2022

The biggest complaint I hear from web designers is that their customers come to them for a website and are unaware that they need to provide them with the WORDS (the copy) for the site.

Designers are there to build and design a site that is inviting to look at and functions with ease, but need (and expect) you (the client) to have the copy developed.

Whether you write it or hire someone to do it for you, here are a few reasons why your website copy needs to be a priority.

✍️ Your website copy articulates the value you provide and inspires readers to take action
When thinking about the words on your website, be picky and remain focused. Use powerful language. Have a goal in mind for every single page, and make your message compelling, clear, and concise. Be respectful of their time, and make the experience easy and enjoyable.

✍️ Design sets a visual style, but copy tells your story
For small businesses, one of your best assets is your ability to connect and work closely with your customers. Your website should help your readers get to know who you are, what you do, and whether you are a good fit for their needs. This is your chance to win them over!

✍️ Keywords and SEO draw more viewers to your site
Your website copy needs to be strategically written to include keywords so that your message reads beautifully while working well with Google.

We are all in favor of beautifully designed websites. But we also need to remember that they work better when they are paired with compelling and informative copy.

If all of this 👆 feels extremely overwhelming... click the link in my bio and schedule a clarity call. I am currently booking clients for January!

I get asked often if blogs are still relevant. - My answer is that they are - but you AND your clients need to actually ...
08/09/2022

I get asked often if blogs are still relevant. - My answer is that they are - but you AND your clients need to actually care about what you're writing about.

If you are just writing blog posts to mark something off your to-do list and without any thought about your ideal clients, it won’t be long before your customers disengage. True passion will seep through your writing and pull your readers in. Your content will be more expressive and inspire more action when it is evident that you care about what you're writing about.

What are some different ways you can show your passion for a topic through blogging?
🔹 Don’t be afraid to take a stand and share your opinion
🔹 Make a list of blog topics you AND your clients genuinely care about (Use polls on IG to find out!)
🔹 Share mistakes and lessons learned
🔹 Write about success stories
🔹 Offer insight into your experience as a business owner

Are you afraid to share your opinion in your writing? Why or Why not? Let's talk about it in the comments!

I believe blogging is one of the BEST ways to boost your online presence - and ultimately, the effectiveness of your web...
08/02/2022

I believe blogging is one of the BEST ways to boost your online presence - and ultimately, the effectiveness of your website.

Blogging consistently can make a massive difference in whether or not people are finding you online.

Here are 3️⃣ ways your blog can help you grow your business:

1️⃣ Attract new customers
Strong headlines that contain the keywords people are using in their Google searches and breaking up your content with the standard headings (H1, H2, H3, etc.) will boost your search engine optimization. It's important that you think about the phrases you use and the way you organize your posts so Google can point as many people to your site as possible. There are several free headline analyzers you can use to double-check your work.

2️⃣ Build trust by sharing expertise & adding value
What are your potential clients googling? What problems are they having that you can help them with? Write blog posts that are full of value, unique perspectives, and solutions they can implement immediately. Besides offering tips, insight, and tutorials, you can also include customer/project highlights, industry insights, and personal stories.

3️⃣ Solidify your voice & strengthen connections
Sharing your values, goals, vision, and unique personality helps make your business more relatable. Blogging is a great way to share this, while still serving your customers. While we want to share our opinions, we want to be careful to not use our business blogs as a personal soapbox.

So, I am curious - are you actively blogging? How would you like to use your blog more to grow your business? I'd love to hear in the comments!

Address

Leslie, MI

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+15175255089

Website

Alerts

Be the first to know and let us send you an email when Rough Draft Solutions posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Rough Draft Solutions:

Shortcuts

Share