10/31/2023
If you're hiring and haven't adjusted your hiring process to deal with job scams, you're probably losing out on solid talent.
In case you haven't seen or heard about them yet, job scams have become a real problem since the pandemic, with scammers exploiting the desperation of job-seekers.
Scammers have even started to impersonate companies that are household names, but plenty prefer to impersonate small companies with bad websites since it's easier for them to convince job-seekers that small companies don't have enough money to set up "official company emails" for everyone.
Long story short, the worse your company appears online, the more likely it is that a candidate is going to think your company isn't real.
If this sounds crazy to you, you're right. Unfortunately, this is the reality the newest generation of job scammers has built for us. Thankfully, fixing the issue isn't rocket science; it just might take a few hours for you to address.
Here are some basic steps your company should take to make sure you're taken seriously by today's job seekers:
1️⃣ Make sure your website is up-to-date and has accurate contact information that's easy to find.
2️⃣ If you show links to social media on your website, make sure you actually have accounts with those social media platforms. If you don't have accounts with the platforms, take the links off of your website.
3️⃣ If you have social pages, but you aren't using them, start using them. At a bare minimum set a goal of just 1 post per month, and find 30 minutes every 30 days to make it happen. Social profiles that get regular updates - even if they're infrequent - are one of the best modern indicators of a company that has it together.
4️⃣ Update your Google Business Profile at least once a month. If you haven't set up a Google Business Profile or you don't know what that is, set it up this week and start updating it monthly.
5️⃣ On your website, have a "Contact" page with a real email address that someone has access to at your company and that has the same domain as your website. For example, "yourcompany. com", "[email protected]", "[email protected]". Bonus points if you also have a phone number that a real person answers if someone calls.
6️⃣ Add similar contact info to all social profiles your company has.
7️⃣ Make sure someone's on top of company communications including that "[email protected]" email account and anyone messaging you on social media. Smart candidates who are concerned about job scams (i.e., the kind of candidates you probably want to hire) are going to notice if you haven't done steps 1-6 and they'll try to contact you. If they don't get a reply, there's a good chance you're going to be dismissed as just another job scammer without even knowing it.
If you're one of the employers who's seeing the effects job scams are having on today's workforce, we'd love to hear from you! Leave a comment here, send us a DM, or email us at [email protected].