ATI (Automotive Training Institute)

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The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

09/02/2026

As part of ATI's 5-part Marketing Foundations for Independent Repair Shops Live@9 series, Hunter Crane and Kim Hickey are taking a deep dive into each stage of the marketing funnel and how it impacts your shop's growth.

Join us on Facebook for LIVE@9 this Thursday at 9:00 AM EST: https://hubs.li/Q04wfB0V0

This week, we're tackling Conversion, the point where interest turns into action.

You may have done a great job building awareness and earning consideration, but what happens next? We'll discuss the factors that influence whether a potential customer actually schedules an appointment, calls your shop, requests an estimate, or takes the next step. From your website and online scheduling experience to your phone process and customer journey, we'll explore practical ways to remove friction and convert more opportunities into paying customers.

Don't miss Week 4 of this 5-part series packed with actionable insights you can put to work right away.

Need to download handouts from the full Live@9 series on Marketing Foundations? Get them here: https://hubs.li/Q04wfDvb0

We're excited to welcome Adam Minick to ATI as our newest Mechanical Performance Coach!With more than two decades of lea...
08/31/2026

We're excited to welcome Adam Minick to ATI as our newest Mechanical Performance Coach!

With more than two decades of leadership experience in the automotive service industry, Adam has built a career helping teams thrive, improving operational performance, and driving measurable results. Throughout his career, he has developed a passion for mentoring people, strengthening culture, and helping businesses reach their full potential.

Adam brings deep expertise in operational excellence, financial performance, KPI management, and talent development. Whether leading multi-location operations, launching training initiatives, or helping teams align around strategic goals, he is known for his collaborative approach and commitment to continuous improvement.

Originally from Roxbury, New Jersey, Adam now calls Myrtle Beach, South Carolina home. Outside of work, you'll find him enjoying live music, playing guitar, or hitting the open road for motorcycle rallies across the country.

Please join us in giving Adam a warm welcome to the ATI family!

08/31/2026

AI is transforming the way businesses operate, and HR is no exception.

But as Lindsay Kvasnik points out in Episode 147 of Maximum Octane, there's an important distinction every business owner should understand: AI is a tool, not a substitute for expertise.

Whether you're creating policies, writing job descriptions, or searching for answers to people-related challenges, AI can help you move faster and uncover valuable information. But the key is knowing where that information comes from and when to bring in experts to validate it.

In this clip, Lindsay shares her practical approach to using AI in HR: leverage it as a knowledge base, learn from it, and use it to spark ideas, but always verify the information before making important business decisions.
As AI continues to reshape the workplace, successful business owners won't be the ones who blindly trust it. They'll be the ones who know how to use it wisely.

Tune in to Episode 147 of Maximum Octane: Your Human Resources Department is Here to Help. Here's What You Need to Know for more insights on HR, company culture, business growth, and navigating the changing role of AI in your business.

Watch here: https://hubs.li/Q04vBjP-0

08/29/2026

At what point does being a few minutes late become a real problem?

That's the question Jason Patel poses in this clip from Episode 147 of Maximum Octane.

When it comes to policies and procedures, the issue isn't always the one employee who's a few minutes late. The bigger question is what happens when everyone else sees it.

As HR expert Lindsay Kvasnik explains, problems start when a behavior begins to "disrupt the apple cart." If the expectation is 8:00 and employees see that arriving at 8:02 is acceptable, the standard gradually shifts. Before long, what was once an exception becomes the norm.

The conversation highlights an important lesson for shop owners: effective policies aren't about being rigid. They're about creating clear expectations, maintaining accountability, and building a culture where everyone is moving in the same direction.

Watch the clip to hear the full discussion, and catch Episode 147 of Maximum Octane: Your Human Resources Department is Here to Help. Here's What You Need to Know for more insights on culture, leadership, HR, and building a stronger foundation for your business.

Watch the full podcast here: https://hubs.li/Q04vBnq10

08/28/2026

"If it's not broken, break it."

Sounds backwards, right?

But that's exactly the mindset discussed in Episode 147 of Maximum Octane.

Too many business owners assume that because something has worked for years, it's still the best way to do it. The reality? The policies, processes, and people strategies that got you here may not be the ones that take you where you want to go next.

In this episode, Jason Patel and HR expert Lindsay Kvasnik discuss why HR is about far more than handling employee issues. It's about creating the foundation for growth, building a strong culture, attracting great talent, and ensuring your business evolves with the times.

Whether you have three employees or 300, the question is worth asking: Are you doing things a certain way because they're effective... or simply because that's how they've always been done?

Watch this clip, then tune in to Episode 147 of Maximum Octane: Your Human Resources Department is Here to Help. Here's What You Need to Know.

Watch the full podcast here: https://hubs.li/Q04vB5Ld0

08/27/2026

HR isn't just about handling problems. It's about building a stronger business.

In Episode 147 of Maximum Octane, Jason Patel sat down with Lindsay Kvasnik, an HR veteran with over 17 years of experience and founder of Rosebud Consulting HR. Together, they explored the role HR should play in helping businesses grow, retain great employees, strengthen company culture, and create the foundation for long-term success.

The conversation dives into topics every shop owner should be thinking about:

• Policies and procedures that actually work
• Building a culture people want to be part of
• Using AI effectively without creating unnecessary risk
• Planning for growth and getting your team aligned around a shared vision

If you think HR is only for large companies or dealing with employee issues, this episode may change your perspective.

Tune in to Maximum Octane Episode 147: Your Human Resources Department is Here to Help. Here's What You Need to Know.

Watch here: https://hubs.li/Q04vzVps0

Throttle Thursday is here!That means new content is now available in Overdrive, ATI's member-exclusive learning platform...
08/27/2026

Throttle Thursday is here!

That means new content is now available in Overdrive, ATI's member-exclusive learning platform.

Each week, ATI members get access to fresh training and resources to help shop owners and their teams improve operations, strengthen leadership, boost profitability, and continue growing.

Not an ATI member? Start with a complimentary 1-on-1 strategy session and discover how ATI can help you reach your goals.

https://hubs.li/Q04tm1Sb0

08/27/2026

Join Kim Hickey and Hunter Crane as we continue our series on marketing fundamentals. Today's episode covers "Consideration".

08/26/2026

ATI's LIVE@9 is back! Join us live on Facebook every Thursday at 9:00 AM EST for practical training, fresh ideas, and expert insights covering the challenges and opportunities facing today's automotive and collision repair shops.

We kicked off the return of LIVE@9 with a 5-week Marketing Foundations Series featuring Kim Hickey and Hunter Crane digging into each stage of the marketing funnel to explore the customer journey and what it means for your shop's growth. In week one, we walked through the marketing funnel at a high level and shared several tasks a shop could put into motion right away. In week two, we took a closer look at Awareness and discussed how potential customers discover your shop. This week, we're moving to the next stage of the funnel: Consideration.

When customers need service, why do they choose one shop over another? We'll discuss what influences their decision-making process, the trust signals that matter most, and practical ways to position your shop as the obvious choice before they ever pick up the phone or schedule an appointment.

Don't miss this practical session packed with ideas you can put to work right away.

Join us on Facebook for LIVE@9 this Thursday, August 27 at 9:00am EST.

https://hubs.li/Q04vnQCP0

Need to download handouts from the full Live@9 series on Marketing Foundations? Get them here: https://hubs.li/Q04vnK1t0

Join us in celebrating John Meier's 8 years with ATI! Thanks for bringing your talent, passion, and energy to the team. ...
08/26/2026

Join us in celebrating John Meier's 8 years with ATI! Thanks for bringing your talent, passion, and energy to the team. Here's to another great year ahead!

Address

705 Digital Drive, Ste V
Linthicum Heights, MD
21090

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(888) 471-5800

Website

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