ATI (Automotive Training Institute)

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ATI (Automotive Training Institute) Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from ATI (Automotive Training Institute), Business consultant, 705 Digital Drive, Ste V, Linthicum Heights, MD.

The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

10/20/2026

DRP or no DRP?

For collision shop owners, it's one of the biggest strategic decisions you'll make. DRPs can drive volume, but are they the right fit for your business? And if not, what alternatives should you be exploring?

This week on LIVE@9: The Blueprint, we'll discuss DRP relationships, fleet work as a potential alternative, and why the first step isn't choosing a path... it's having a plan.

Join us LIVE on Facebook every Wednesday morning at 9:00 AM EST for a weekly dose of collision-focused insight, perspective, and practical takeaways.

Missed an episode of LIVE@9: The Blueprint? Watch replays here: https://hubs.li/Q04BPW4c0

10/20/2026

A car with 15 fault codes rolls into your shop. Your best diagnostic tech is booked solid. Now what?

Master techs are getting harder to find, and the vehicles coming into independent shops are only getting more complex. So where does AI fit in a working shop?

In episode 155 of Maximum Octane, host Jason Patel sat down with Elie Massabki of Mechanics Marketplace to discuss how AI tools are used in the shop. They talked about:

✅ How much vehicle complexity has grown in just five years
✅ Why generic AI and curated AI aren't the same thing
✅ Where a shop with no AI should start: staffing first, then training as a retention tool
✅ Why today's master tech won't stay one without ongoing training
✅ How book time and efficiency can show you where your profit is hiding

If your bays are filling up with vehicles your team isn't ready for, or you want to know where AI belongs in your shop, this one is for you.

Watch Episode 155 on the Maximum Octane podcast website at: https://hubs.li/Q04BzpZx0

Behind every pink ribbon is a person.💗 A person receiving a diagnosis.💗 A friend going through treatment.💗 A coworker li...
10/20/2026

Behind every pink ribbon is a person.

💗 A person receiving a diagnosis.
💗 A friend going through treatment.
💗 A coworker living with metastatic breast cancer.
💗 A survivor finding their footing.
💗 A family carrying the memory of someone they love.

Breast Cancer Awareness Month is about more than statistics, screenings, and pink ribbons. It's about the people whose lives have been changed by this disease and the loved ones who walk alongside them.

If someone in your life is facing breast cancer, don't underestimate the impact of a simple act of support. Reach out. Listen. Offer something specific, like a meal, a ride to an appointment, help with an errand, or coverage at work. Let them tell you what would help most, and respect what they choose to keep private.

To the men and women who have been affected by breast cancer in any way: we see you, we support you, and you matter this month and every month.

Every share has the potential to make an impact. Pass this along to someone you care about. It might inspire a conversation, prompt a screening, and help protect a life.

10/20/2026

Running an automotive repair shop comes with no shortage of challenges, opportunities, and lessons learned along the way.

Hosted by ATI's own Kim Hickey, the Maximum Octane Podcast brings you real conversations with shop owners, industry experts, coaches, and business leaders who understand what it takes to succeed in today's automotive industry.

With more than 150 episodes in our library and new episodes dropping every Tuesday, there's always something new to learn. Whether you're looking to improve profitability, strengthen your team, sharpen your leadership skills, or simply hear how other shop owners are tackling today's challenges, Maximum Octane delivers practical conversations that matter.

Catch every episode on Spotify, Apple Podcasts, Amazon Music, YouTube, or browse the full archive on our website to find the episodes you've missed.

https://hubs.li/Q04BsvVf0

Marketing doesn't have to be complicated to be effective. In our newest blog, we break down the marketing funnel for ind...
10/19/2026

Marketing doesn't have to be complicated to be effective. In our newest blog, we break down the marketing funnel for independent repair and collision shops and share five practical tactics you can implement right away to increase visibility, build trust, and make it easier for customers to choose your shop.

From improving your website messaging to generating more reviews and simplifying appointment scheduling, these are foundational strategies that can help drive long-term growth.

You don't need to overhaul your entire marketing strategy overnight. Start with two ideas from the blog, take action this month, and tell us in the comments which tactics you're focusing on first.

https://hubs.li/Q04BDZvt0

10/19/2026

Will AI kill the human touch at your counter?

Technology is already helping shops with everything from bookkeeping to customer communication. But what happens when the tools start handling more of the work, from the bay to the front counter?

In episode 154 of Maximum Octane, guest host Jason Patel sits down with Josh Oberlander, co-founder and CRO of Detect Auto, to discuss:

✅ How AI can save techs time and keep everyone in the loop
✅ Why less clicking can mean more face-to-face time with customers
✅ How to get out of the weeds long enough to see what's really working (and what isn't)
✅ Why maintenance is such a tough sale, and why training your team to explain the "why" matters

If you're weighing AI tools for your shop, or you're wondering how to adopt them without losing what makes your customer experience great, this one is for you.

Watch Episode 154 of the Maximum Octane podcast here: https://hubs.li/Q04Bzf8S0

Some trends are impossible to ignore.Vehicles are staying on the road longer. Technician shortages remain a challenge. C...
10/19/2026

Some trends are impossible to ignore.

Vehicles are staying on the road longer. Technician shortages remain a challenge. Consumer behavior continues to evolve. Meanwhile, the automotive community is trying to separate headlines from reality and determine what these changes mean for their businesses.

That's exactly what we'll cover during the first edition of The Next Move™. Join Mike Bennett as he breaks down the economic and industry trends that are shaping the future of automotive businesses, and discusses how anyone ready to make their next move can prepare for what's next.

📅 Monday, October 26
🕕 6:00 PM ET

Register here: https://hubs.li/Q04BqhM60

The automotive industry isn't standing still, and neither can you.Consumer spending habits, technician availability, veh...
10/17/2026

The automotive industry isn't standing still, and neither can you.

Consumer spending habits, technician availability, vehicle age, inflation, and market conditions are all influencing what the future looks like for everyone in the automotive industry. The question isn't whether change is coming. It's whether you're prepared for it.

Join Mike Bennett for a clear, practical look at what the data is telling us and what businesses in the automotive industry should be doing now to position themselves for success in 2027 and beyond.

📅 Monday, October 26
🕕 6:00 PM ET

Register here: https://hubs.li/Q04Bqg0S0

Everywhere you look, professionals in the automotive industry are asking the same questions. Are customers spending less...
10/16/2026

Everywhere you look, professionals in the automotive industry are asking the same questions. Are customers spending less? Will technician shortages ever ease up? What's next for car count, profitability, and growth?

Join Mike Bennett for the first installment of The Next Move™, ATI's new monthly webinar series, as he takes a practical, data-driven look at the economic and industry trends shaping the future of automotive repair, collision, and tire businesses.

No hype. No speculation. Just real-world insights to help you make better decisions for the road ahead.

📅 Monday, October 26
🕕 6:00 PM ET

Register here: https://hubs.li/Q04BqfBs0

Every appointment on the calendar represents a commitment to something important. This Breast Cancer Awareness Month, ma...
10/16/2026

Every appointment on the calendar represents a commitment to something important. This Breast Cancer Awareness Month, make sure a screening is one of them.

Early detection can save lives, and one of the biggest reasons people delay screenings is simply because life gets busy. Between work, family, and daily responsibilities, it's easy to keep pushing that appointment to "next month." But your health deserves a place on the schedule, too.

Whether it's your first screening, an annual mammogram, or a follow-up appointment, take a moment to get it on the calendar. Encourage your team members, coworkers, friends, and loved ones to do the same. Making time today could make all the difference tomorrow. 💗

Share this post with the people you care about. A simple share could spark an important conversation, encourage someone to schedule a screening, and potentially save a life.

Address

705 Digital Drive, Ste V
Linthicum Heights, MD
21090

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(888) 471-5800

Website

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