10/09/2026
The owners who win long term aren’t the most talented. They’re the most committed to becoming.
Talent gets you started. Identity keeps you going. The ones who build something that lasts made a decision at some point to keep becoming — even when it was uncomfortable, even when the results weren’t there yet. That commitment is the edge. Not the strategy.
— Josh Kerpan
We go deep on this every week on Freedom by Design 🎙️ — if you're a business owner ready to identify what's actually holding you back, this is your show.
👉 Listen on Spotify & Apple Podcasts —
https://open.spotify.com/show/4BjscKQQR1nbizW4IJAvYE?si=c519cda823b24432
https://podcasts.apple.com/ph/podcast/freedom-by-design-with-josh-and-paula-kerpan/id1878008667