09/25/2022
With more than 90% of the market in much of the world, Google's dominance in the vital and lucrative business of searching the internet is clear.
In the digital age, most of us rely on Google for just about everything.
From pressing questions to urgent purchases, our first thought is to "Google it." Before we discuss the ins and outs of Google's impact on your brand, it's helpful to have a basic understanding of how we got here in the first place.
Formed by Larry Page and Sergey Brin in 1998, Google had infamously humble beginnings.
The company's first office doubled as a friend's garage, but once its potential became obvious, investors were eager to become a part of the vision.
When you follow Google's best practices, you stand to benefit.
Since Google's mission is to organize information and ensure that it's useful, brands that adopt that same ethos will typically fare well.
On the other end of the spectrum, websites that ignore Google's recommendations may find themselves struggling to stand out.
Source: https://www.sparkbusinessworks.com/.../the-power-of...
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