09/07/2023
Myself, the team at 360 Agency, and my AD partner concepted a cultural platform called Pa'lante for Latine audiences, inspired by AT&T's Dream in Black campaign. Pa'lante aims to be a space for Latine audiences and creators to connect, express themselves, and empower their communities. With the support of Latine artists, influencers, musicians, politicians, and thought leaders, Pa'lante became an ideal fit for HBO Max, with Virtue Media developing assets.