Abundance Creative & Consulting

05/28/2026

Over the past few months, one theme has continued to surface in my work and conversations:

Communications is bigger than content. 📱 📰 💻

It’s bigger than social media calendars, individual campaigns, or a single press release.

At its best, communications helps organizations clarify who they are, what they stand for, and how they want to be understood.

That clarity shapes everything that follows:
• Media relations
• Storytelling
• Visual identity
• Thought leadership
• Social media
• Community trust

The organizations that communicate most effectively aren’t necessarily the loudest. 🗣️

They’re the ones with a clear sense of purpose and a thoughtful strategy for sharing their story across every channel. They understand how one story can amplify across multiple outlets to reach multiple audiences.

That’s the kind of work I’m excited to do more of because I love helping organizations bring strategy, storytelling, and visibility together in a way that reflects the depth of the work they’re already doing.

Looking forward to continuing these conversations in June.

05/20/2026

🎉 A huge congratulations to Pine Creek Veterinary Associates on a successful ribbon-cutting and open house last week! 🐾

It was wonderful to see so many people come out to celebrate this exciting milestone and the beginning of a new chapter for the practice, which has been serving the pets and people of this community for 67 years!

One of my favorite parts of my work is celebrating moments like these and helping clients share the stories behind their growth, vision, and success! 👏

Grateful to have had the opportunity to help tell this story and celebrate this incredible milestone in our community! Excited to see all that’s ahead for the team.

📰 Be sure to check out the local newspaper coverage below!

https://www.lockhaven.com/news/business/2026/05/built-on-a-family-legacy-pine-creek-veterinary-associates-unveils-renovated-facility-during-ribbon-cutting/

05/15/2026

Congratulations to Pine Creek Veterinary Associates on the completion of their new clinic renovation!

The Reese family has served the pets and people of their community for 67 years. 🐾👨‍⚕️ What an incredible legacy of care and compassion. 💙

Don't miss their Open House tomorrow, Saturday, May 16, from 10am to 2pm!

🏨You can tour the clinic, meet the vets, enjoy free coffee from 🌲Little Pine Coffee Company, and register to win great prizes 🤩!

05/12/2026

When the media strategy is firing! 🥩🔥

Thrilled to see the Northeast Beef Promotion Initiative appear on Studio 814 to showcase Meat Cutting Craftsmanship ahead of the 2026 Best Butcher Contest. 👏🔪

Best Butcher Contest brings top meat cutters to Penn State Meats Lab STATE COLLEGE, Pa. (WTAJ) — Skilled meat cutters from across the Northeast are heading to Central Pennsylvania this week for the…

05/07/2026

One of the things I value most about my work is the opportunity to step into spaces where agriculture, community, and service intersect. 🫶🚜🌾

Last week, I had the chance to do so in a meaningful way. Through my work with the PA Beef Council, I took part in an incredible event with the Beefing Up Backpacks initiative and the YMCA of Centre County bringing together farmers, student-athletes, and community leaders to support families facing food insecurity.

Each week on Penn State’s campus, student groups, student-athletes, staff and faculty, and volunteers from across the community come together to pack nearly 2,000 backpacks for children facing food insecurity across the region. 🎒

Last week, those backpacks included nutrient-dense beef sticks, an important source of protein that is often hard to include in weekend backpack programs. 🥩

Programs like this are a powerful reminder of what’s possible when people come together around a shared purpose. The initiative connects students and volunteers with hands-on service, helping provide meals for those in need while also building awareness of agriculture’s role in feeding our communities. 🍽🚜

A personal highlight for me was spending time with several Penn State football players. They were humble, gracious, and deeply committed to giving back to their community. Their stories about why they give their time to this cause were personal, heartfelt, and so inspiring. 🏈 🙌

I also had the chance to connect with Miss Central PA, Amber Gable, whose platform focuses on food insecurity, a cause clearly close to her heart. Everyone I spoke with that night had a compelling story about their connection to this cause. But they weren’t there for recognition—they simply wanted to help.

This is the side of public relations I love most.

Not just telling stories, but being part of initiatives that reflect the very best of people—generosity, partnership, and a shared commitment to something bigger than themselves. 💙

Grateful to the PA Beef Council for the opportunity to help share this story.
You can read it here 👉 https://www.pabeef.org/about-us/newsroom/news/details/48072/penn-state-students-athletes-farmers-and-community-leaders-unite-through-beefing-up-backpacks-to-fig

04/23/2026

A day late, but still worth saying.

Yesterday was Earth Day 🌍, and around here, it looked a lot like this.

This time of year, farmers are in the fields long before most of us are thinking about the day ahead. It’s busy, unpredictable, and deeply important work.

I’m especially grateful for the clients and partners I work with in agriculture, the industry leaders, producers, and organizations who are doing the work, day in and day out, to care for the land, drive progress and innovation, and keep our communities fed.

Their stories keep me going.

It’s easy to talk about agriculture in big terms.

But at its heart, it’s personal.

It’s families.
It’s early mornings and late nights.
It’s a deep sense of responsibility for what’s been entrusted to them.

Grateful for this life, and for the people who make it possible.

04/16/2026

Digital storytelling is often misunderstood.

Yes, it’s about creating compelling content across multiple media.

Beyond that, I see it as the way your audience experiences a story across platforms.

Too often, it’s reduced to a single format: a video, a post with beautiful photos, a graphic.
But strong digital storytelling is more intentional than that. Each piece works together to create a cohesive narrative.

It considers:
Where the story begins.
How it unfolds.
And how it carries across different channels and audiences.

A video might introduce the story.

A news feature might build credibility.

Social media might extend its reach.

A newsletter might deepen the connection.

Each piece serves a purpose. But the impact comes from how they work together.

That’s when storytelling becomes something more than content.

It becomes a way of helping people understand, connect with, and remember the work behind it.

Stay tuned next week for a great example of digital storytelling in action.

04/13/2026

Earned media still matters.

There have been countless claims over the years that earned media is losing its relevance.

And yet, it endures.

People still look to trusted news sources to understand what matters and what’s worth paying attention to.

It carries something most channels can’t: credibility.

In a world where organizations can publish anything, at any time, on their own platforms, the value of third-party validation has only grown.
When your story is told through a trusted publication, it sends a valuable message.

It tells your audience:
This work has weight.
This story is worth paying attention to.
This organization is worth trusting.

Still, earned media is often misunderstood.
It’s not just about pitching a story, sending a press release, or securing coverage.

And it’s not something that stands on its own.

The most effective earned media is grounded in something deeper:
A clear strategy.
A defined audience.
A comprehensive approach.

When those pieces are in place, earned media becomes more than a headline and more than a moment.

It becomes part of a larger communications plan—an integrated strategy—that connects media, storytelling, and owned channels in a way that builds visibility and trust over time.

That’s where I see the most meaningful results.

04/10/2026

Where does a story begin?

Strong storytelling doesn’t start with writing content.

It starts in conversation.

Most of my work begins around a table or on a call, listening and asking questions that don’t always have immediate answers:

What do you want people to know?
Who needs to hear it?
What do you want them to understand or do differently?

From there, patterns start to emerge.

What matters most.
What differentiates you.
What’s getting lost.
What needs to be clarified before anything is shared publicly.

Only then do we start thinking about:
• Media outreach
• Newsletter content
• Social strategy
• Visual storytelling

When the foundation behind a story is strong, everything built on top of it becomes more consistent and more effective.

The narrative feels clearer.
The message carries further.
And the work starts to reflect the mission behind it.

04/07/2026

Most of my adult life has been lived in stories.

In many ways, I think that’s true for all of us. But for me, it’s been literal.

I began in the academic world, studying English and creative writing while learning to think deeply about language, structure, and meaning. From there, I spent time as a journalist, always searching for the right angle, though I’ve come to think of it more as the point of human connection. The heart of the story.

Along the way, I wrote essays, stories, and poetry. While earning my MFA, I learned from some of the country's best writers, published in top magazines and journals, and had the opportunity to be recognized for my work.

Through each new chapter in my writing life, one thing became increasingly clear:

The format may change, but the power of story does not.

Whether it’s an essay, a feature article, a press release, or a commercial, the work is the same at its core.

Finding the story that resonates.

The one that feels true.

The one that stays with people.

I think about the moments that have shaped me most as a writer.
Sitting in a living room with a farmer and his family after their barn burned down.
Talking with agricultural workers about long days and hard seasons.
Listening to women (and men) in the horse industry describe, with incredible tenderness, how an animal saved their life.

Stories of resilience.
Of grief and love.
Of people finding a way forward.

Single mothers clawing their way to a degree.
Farmers overcoming all odds to feed their families, and a nation.
Young people believing, still, in the promise of a bright future.

When I found my way into communications and PR, it didn’t feel like a departure.

It felt like a continuation.

Now, the work is about helping people and organizations uncover the heart of their story and give it a shape that reflects who they are and the impact they’re making.

Because at its center, a strong story does more than inform.

It speaks truth.
And it moves people.

That’s the work I’m most drawn to. In fact, it’s where I do my best work.