Profitable Horseman

02/21/2024

Old school thinking has enduring value, except when it doesn’t. Your horse business is dynamic as it constantly evolves. What worked previously may not work well now. Your students’ and customers’ expectations as well as their behaviors are influenced daily by all media and social interaction.

Without comprising your core values regarding the industry, your business model will need frequent modification to keep profitable.
Change can be gradual or instant. It’s just a decision.

02/19/2024

Brainstorming is a useful tool for generating ideas and problem solving in all businesses. You will get the best results with a partner or partners in a location that is not your regular place of work. A busy barn is wrought with distractions and your brain will not be able to freewheel and generate new ideas.
A friend used her garage as a place with no distractions to brainstorm for ideas, laugh a little and maybe enjoy an adult beverage. She calls it garage consulting.
Creative thinking and problem solving should be fun-not drudgery.

02/15/2024

As you collect data from last year for income tax returns, the profitability of your boarding business comes to mind. Granted, a horse boarding business is not a high profit enterprise. It's a ton of work for a few pounds of profit.

However, a boarding business is important for feeding your lesson, training and sales business.

If you don't know how much your boarding business profit or loss is, now is an excellent time to figure it out. This excel based Boarding Profit Calculator is only $24.00 and does the math for you. Just fill in the blanks.

Most boarding business owners don't raise the rates often enough to keep up with sky rocketing hay, bedding, feed and labor costs.
You can find out more here: https://profitablehorseman.gumroad.com/l/PdNqj

02/09/2024

A story from a client this week- He hired an employee to clean stalls and do general barn work. The employee boasted he was a hard worker and was put to work cleaning stalls. After 15 minutes of work he told other workers he was going to his car to get a jacket.
He never returned.
All employers experience this sooner or later.

How do you find good employees in this entry level labor market?

Word of Mouth: Encourage your current employees, clients, and business contacts to refer potential candidates.

Provide Competitive Pay and Benefits: Offer competitive wages, benefits, and perks to attract and retain top talent.

Screen Candidates Carefully: Ask questions, do a background check, turn on your personal b.s. detector.

11/09/2023

Running a horse business and expecting your customers to do what’s right naturally is a huge expectation and maddening. You will be relieved of a great burden at the moment you realize not everyone thinks like you.

11/06/2023

It's been said it takes courage to keep going with your business when bad luck pays a visit. Remember courage is a renewable resource. If you run out at the end of the day, a new supply is available every morning.

11/02/2023

As operating costs of a horse business have increased significantly, keep this advice I heard in the past in mind when reviewing your fees.

04/06/2022

The expenses of your boarding business have sky-rocketed! How profitable is your boarding business today? Here is an easy way to figure it out:

10/11/2021

This weeks newsletter:

Never Forget These 3 Things on Your Loan Application

10/07/2021

You probably don't know how much you are losing each month on your boarding enterprise since you haven't raised your fees in years. Here is way to find out with easy math with the help of the Boarding Profit calculator. Check out the video here: https://www.loom.com/share/152e635ac108470a9ec814fa9cf28566

07/12/2021

How to Increase profit!

It's Not About Spending Less.
It's About Selling More!

When you realize your business's bottom line is not generating the dollars needed for living expenses and debt service, the common course of action is to begin cutting expenses.

With both eyes peering through the microscope and sharp machete in hand, all expenses are jungle fodder eligible for slashing: feed, bedding, labor and even magazine subscriptions.

There's nothing wrong with searching for the lowest price for goods and services needed for a business, but I find most businesses are already getting competitive pricing if not rock bottom rates. Price savvy is a given.

So, who are you trying to kid with your austerity program?
Take that energy and time you're instinctively using to find better deals or eliminate expenses and put it toward the real problem with you business-Not Enough Sales.

You'll find with just a little bit more effort, there is business out there waiting for you.
Take the steps to increase your prospect and customer contact for more sales:
· Visit
· Call
· E-mail
· Text
You can't find what you're not looking for.

07/09/2021

2 Lies.

1. You Can't Earn A Living In A Horse
Business.

2. The Earth Is Flat.

What you say and believe shapes your attitudes and defines your boundaries.

"Flight by machines heavier than air is unpractical and insignificant, if not utterly impossible."

"It's physically impossible for a human to run a mile in four minutes."

"The Soviet Union will remain a super power threat for generations."

Sometimes your personal boundaries are like a disconnected electric fence. Just like your horses, believing is shocking enough to keep you from exploring beyond.