07/04/2022
We can we learn about persuasion from Mark Anthony?
At the end of the 16th century, William Shakespeare wrote the play Julius Caesar, that dramatizes the conflict and intrigues that surrounded Caesar's death in 44 B.C.
Brutus was among those who assassinated Caesar, but with brilliant oratory, convinced the Roman populace that he had done what was best both for them and for the greater glory of Rome. He stirred up in the crowd a loathing of Caesar, and of those like Mark Anthony who had remained loyal to Caesar.
When Mark Anthony rose to address that same crowd, he had work cut out for him. Before he uttered his first words, a belligerent voice from the mob yelled, "T'were best he speaks no harm of Brutus here." Another voice shrieked, "This Caesar was a tyrant." Another howled, "We are blessed that Rome is rid of him."
Everybody was anti Mark Anthony.
Mark Anthony realized he would be lucky to live through that night. Persuasion and the style of delivery of his speech, became a life and death matter.
Mark Anthony did three things in that speech that makes it stand out as a piece of oratory genius.
First, he treated the crowd with respect. "Friends, Romans, countrymen," he said, "lend me your ears...."
Next, Mark Anthony demonstrated his understanding of the popular point of view and his acceptance of people's right to their own opinions. He succinctly reflected back to them the parts of Brutus' speech that had deeply affected them and at the same time demonstrated that he heard the jeers from the crowd.
“The noble Brutus," continued Mark Anthony, "hath told you Caesar was ambitious. If it was so, it was a grievous fault, and grievously hath Caesar answered it." He continued in this veins, summarizing their concerns and opinions.
After demonstrating he understood the crowd’s perspective, the Roman politician proceeded to the third step: he stated his own opinion in non-inflammatory words and presented some important evidence:
"He was my friend, faithful and just to me; but Brutus says he was ambitious and Brutus is an honorable man. He (Caesar) hath brought many captives to Rome, whose ransoms did the general coffers fill. Did this in Caesar seem ambitious? ..... You all did see that the Lupercal 1 thrice presented him a kingly crown, which he did thrice refuse. Was this ambition?”
The odds for Mark Anthony's survival that day, March 15, 44 B.C., were slim indeed. Mark Anthony knew that in such a crisis, he had to treat the crowd and his opponents with respect and listen attentively and demonstrate his understanding. By doing this, and being a persuasive leader, he was able to drain off the anger of the people standing before him.
After Mark Anthony dealt with the (angry) emotions, the people were ready for facts as he saw them.
Persuasion is all harnessing what I call Triple H
Let’s have a chat about persuasion.
=> https://www.mbsconflictgroup.com
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