Gardner Automotive Communications

02/24/2021

We celebrated the 2020 Toyota SEMA show this year with a coloring book. Yes, it's really a coloring book! It includes seven amazing concepts for showing off one's artistic talent. Toyota rolled out custom vehicles for adventures both on- and off-road. Pure performance Supras and amazing overland Tacomas took center stage. Check out some of the creative designs!

08/14/2020

Complimentary one year membership and one-day on track instruction included with the purchase of every 2020 and 2021 GR Supra

What would be the best way to inform and energize a new GR Supra owner about the amazing performance vehicle they just purchased? How could Toyota showcase Supra’s amazing capabilities after the new owner leaves the dealership?

05/02/2020

Our team has posted another blog. Check it out!

Due to the COVID-19 pandemic, our daily work routines have changed, and for many of us that means working from home. As remote meetings have become the norm, we have had to adapt.

05/01/2020

Gardner Automotive Communications manages the -- National Auto Sport Association partnership. It's an amazing program, perhaps the biggest in the industry right now. Certainly helps solidify the idea that when you buy a Supra, you don't just buy a sports car, you buy a sports car experience. Here's the 30 second spot highlighting the program. Will post the long format complete version a bit later today. Enjoy!

Every 2020 Toyota GR Supra comes with a complimentary 1-year membership to the National Auto Sport Association (NASA). New 2020 Supra members will enjoy a ho...

04/08/2020

http://gardnerautocomm.com/blog/detail/blog/communication-tip/

Whether you are writing an entire marketing campaign, a simple email or a tweet, take a moment to put yourself in the mind of the reader. It seems like obvious advice, but it’s worth a friendly reminder now and then.

04/01/2017

http://gardnerautocomm.com/blog/detail/blog/ten-key-considerations-in-planning-content/

02/18/2015

Come with us to in our newest blog post.. "Yes, a motorbike is the preferred method to get around town, perch for a mid-day nap amongst shops, transport all five members of your family or deliver massive panes of glass across town… But for how much longer?"

Here in Vietnam, perhaps it’s more like the early days of automotive marketing: manufacturers have to make the case for entirely switching to car ownership.

06/04/2014

Just posted a new blog post at Fuel For Thought: Brand Reinvention Case Study

In 2009, Domino's was tied for dead last with Chuck E. Cheese in a consumer taste test.  Their image was old and they were the butt of "tastes like cardboard" jokes.  They reinvented their entire brand by looking at themselves honestly.  Instead of allowing all the negative perception to create furt…

10/11/2013

Another great show for the TDBC. Check out JGR MX and their Tundra build!

http://www.youtube.com/watch?v=3067B4zI04c

Joe Gibbs Racing Motocross riders Justin Brayton and Josh Grant have teamed up with N-FAB Inc. to build the Let's Go Moto Tundra. Combining NASCAR® gearhead ...

10/08/2013

Check out the latest Toyota Dream Build Challenge segment!

http://www.youtube.com/watch?v=GbvSU9c2KpE

http://www.toyotadreambuild.com When Oakley, Pro Freeskier Simon Dumont, Herbst Smith Fabrication and Toyota team up, you can expect something awesome. The m...