Jon Schallert

Jon Schallert Jon Schallert - www.JonSchallert.com - Founder of the Destination BootCamp - www.DestinationBootCamp His Destination BootCamps in Longmont, Colorado.

Destination Business Expert and Speaker, NSA keynote speaker, marketing consulting, and business coach. Jon Schallert is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step "Destination Business" process, which he developed o

ver the course of 25 years of working with independent business owners. Jon’s Destination Business strategy has been used extensively by cities, towns, downtowns, shopping centers, retail chains, franchises, and independent entrepreneurs and owners. This strategy has the advantage of pulling a greater number of consumers, from a greater geographic distance, to a business, causing increases in sales and profits, while improving the marketplace where the business resides. Business owners can learn Schallert's process to reinvent themselves into Destinations in a number of ways. They can hear Jon when he speaks at a conference, or they can come to his Destination Business BootCamps, where clients spend two and one-half days with him, learning his entire 14-step process. In 2006, in order to give more assistance to small business owners, The Schallert Group, Inc. invested in rich media training technology to bring business improvement workshops to owners, associations, and communities, via the Internet. With the launch of the company's online training program, business owners can access both live and recorded webinars in the company's online learning social network, Destination University (www.DestinationUniversity.com). With over 25 world-class authors and business experts contributing content and daily interaction and advice, Destination University is a leading-edge tool that gives independent business owners the same training advantages that are used by large corporations and major universities. Schallert's insights are frequently seen in national publications such as The Wall Street Journal, The Washington Post, and Entrepreneur Magazine. He is the only consultant in the world to receive the "Top Motivator" Marketing Award from Potentials Magazine. He is a member of the National Speakers Association, the International Downtown Association, and the National Main Street Network.

A destination business doesn’t happen by accident. It happens when an owner starts seeing possibilities that were hiding...
08/29/2026

A destination business doesn’t happen by accident. It happens when an owner starts seeing possibilities that were hiding in plain sight.

Silas Stoddart works with rural communities and businesses across Tennessee, so he knows the difference a truly distinctive business can make—not just for the owner, but for an entire community.

That’s why his endorsement of Destination BootCamp means so much.

Sometimes the biggest breakthrough isn’t a new product, a bigger advertising budget, or another social media strategy. It’s learning to see your business differently.

And once you see it, you can build it.

Ready to discover what could make your business worth the trip?

👉 JonSchallert.com

08/28/2026

Silas Stoddart, Rural Tourism Program Manager for the Tennessee Department of Tourist Development, shares why Jon Schallert’s Destination BootCamp is a powerful experience for communities and businesses ready to become true destinations.

Want to learn more? PM us to learn more about Destination BootCamp.

What if your business isn’t invisible… it’s just indistinguishable?A lot of business owners are working hard to be “bett...
08/21/2026

What if your business isn’t invisible… it’s just indistinguishable?

A lot of business owners are working hard to be “better.”

Better service.
Better quality.
Better experience.
Better everything.

But here’s the problem: when everyone is saying the same thing, customers don’t know why they should choose you.

Jon Schallert’s Destination BootCamp is designed to help business owners uncover what makes their business truly different — the kind of difference that makes people remember you, recommend you, and go out of their way to choose you.

Because standing out is not about being louder.

It’s about becoming worth seeking out.

Save this post as a reminder, and message us to learn more about upcoming Destination BootCamp class details.

08/19/2026

What changes when you stop trying to be “just another business” and start becoming a true Destination?

Abbey Dovey of Kellum Creek Business Solutions shares her experience with Destination BootCamp and what stood out from the class.

For business owners who know they have something special — but want a clearer, stronger strategy for attracting customers from outside their market — this class makes all the difference.

08/15/2026

Too many business owners are stuck on the hamster wheel, working harder, promoting more, discounting again, and chasing the next customer.

But the businesses people remember are rarely the ones making the most noise. They’re the ones that give customers a clear reason to seek them out.

That’s what becoming a destination is about. It’s not more effort. It’s better strategy.

Want to learn more about Destination BootCamp and learn the methods that help businesses stand out, attract customers, and become worth seeking out?

Let’s talk about what becoming a destination could look like for your business.

Big news for business owners who want to turn their business into a true destination:We’re launching a new Facebook Grou...
08/13/2026

Big news for business owners who want to turn their business into a true destination:

We’re launching a new Facebook Group for followers of Jon Schallert, business coach and founder of Destination BootCamp.

This group is designed for business owners, entrepreneurs, and community leaders who want to learn how to stand out, attract more customers, and become the kind of business people intentionally seek out.

Inside the group, we’ll be sharing practical ideas, discussion prompts, success stories, business-building insights, and opportunities to connect with others who are serious about growing in a smarter, more strategic way.

If you’ve followed Jon’s work, attended Destination BootCamp, or simply want to build a business that customers talk about, remember, and travel for, this group is for you.

Join us here: https://www.facebook.com/groups/1600891998353525

Once you’re inside, introduce yourself. We’d love to hear where you’re from, what kind of business you run, and what you’re working to grow next.

The Destination Business Boot Camp helps business owners learn how to stand out, attract more customers, and become a pl...
08/06/2026

The Destination Business Boot Camp helps business owners learn how to stand out, attract more customers, and become a place people intentionally seek out.

Through Jon Schallert’s proven 14-step process, attendees gain practical tools to reposition their business and create long-term growth.

Ready to become more than a business — ready to become a destination?

07/30/2026

Your tagline may be catchy… but does it make customers choose you?

Jon Schallert teaches that a Universal Positioning Statement is more powerful than a tagline because it clearly explains what makes your business different, valuable, and worth seeking out.

A tagline creates memory. Positioning creates movement.

It helps customers understand why you are not just another option... and why your business is worth the trip.

That’s exactly what you’ll learn inside Destination BootCamp.

Ready to stop blending in? Comment BOOTCAMP below or send us a message to learn how to attend.

07/25/2026

What if businesses stopped trying to be “found” and started becoming places people plan trips around?

Kate and Trent Freeman from Fort Scott, KS came back from Destination Bootcamp with a bigger vision for The Artificers, Bourbon County Clay, The Queen’s Muse, and downtown Fort Scott.

This is a great read for any local business owner wondering how to turn “come shop with us” into “you have to see this place.” After you read the article, message me here to learn how Destination Bootcamp can work for you and your business.

Local entrepreneurs and Fort Scott’s Community Development Director teamed up at a national retreat to build a unified growth plan for downtown businesses.

Are you a retailer or brick-and-mortar business struggling to compete with big-box stores, chains, or online retailers?T...
07/23/2026

Are you a retailer or brick-and-mortar business struggling to compete with big-box stores, chains, or online retailers?

There's a different approach: become the business people will go out of their way to visit.

Remember, the goal isn’t to be the cheapest. It’s to be the business people choose on purpose.

Ready to learn how to become that kind of business? Find out more about Destination BootCamp and learn how to stand out, attract more customers, and compete beyond price. Comment "Destination" below and let's talk about how.

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321 Main Street
Longmont, CO
80501

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