Jon Schallert

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Jon Schallert Jon Schallert - www.JonSchallert.com - Founder of the Destination BootCamp - www.DestinationBootCamp His Destination BootCamps in Longmont, Colorado.

Destination Business Expert and Speaker, NSA keynote speaker, marketing consulting, and business coach. Jon Schallert is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step "Destination Business" process, which he developed over the course of 25 years of working with independent business owners. Jon’s Destination Business strategy has been used extensively by cities, towns, downtowns, shopping centers, retail chains, franchises, and independent entrepreneurs and owners. This strategy has the advantage of pulling a greater number of consumers, from a greater geographic distance, to a business, causing increases in sales and profits, while improving the marketplace where the business resides. Business owners can learn Schallert's process to reinvent themselves into Destinations in a number of ways. They can hear Jon when he speaks at a conference, or they can come to his Destination Business BootCamps, where clients spend two and one-half days with him, learning his entire 14-step process. In 2006, in order to give more assistance to small business owners, The Schallert Group, Inc. invested in rich media training technology to bring business improvement workshops to owners, associations, and communities, via the Internet. With the launch of the company's online training program, business owners can access both live and recorded webinars in the company's online learning social network, Destination University (www.DestinationUniversity.com). With over 25 world-class authors and business experts contributing content and daily interaction and advice, Destination University is a leading-edge tool that gives independent business owners the same training advantages that are used by large corporations and major universities. Schallert's insights are frequently seen in national publications such as The Wall Street Journal, The Washington Post, and Entrepreneur Magazine. He is the only consultant in the world to receive the "Top Motivator" Marketing Award from Potentials Magazine. He is a member of the National Speakers Association, the International Downtown Association, and the National Main Street Network.

09/29/2026

Independent businesses don’t win by playing by the big brands’ rules.

Amazon, Walmart, and national chains are built on brand uniformity. That also means Sameness. Predictability.

Destination Businesses win another way.

They give people something they can’t find anywhere else: personality, uniqueness, and authenticity.

With an incredible memorable experience worth sharing.

Don’t try to be like them. Don’t look like them. Don’t copy them.

The goal is to become impossible to compare

09/24/2026

Do you own a business… or did you really create a job for yourself?

A business generates revenue even when you’re not there every day. It has systems, processes, and uniqueness, so one-of-a-kind that someone who sees it, might want to buy it from you.

A job relies on you. Revenue stops when you aren’t there.

If your business can’t run without you, isn’t it time to build the business you’ve always dreamed of?

09/22/2026

The Grand Ole Opry understands something every business should pay attention to:

The marketing starts before people walk through the door.

From giant chairs to guitars to photo-worthy signs, every detail builds excitement, creates memories, and gives guests something to share.

Your business may not be the Opry.

But you can still create moments people want to experience, photograph, and talk about.

09/19/2026

There’s a 125-year-old business in Steamboat Springs, Colorado that started out as a western wear store and tack shop and today, is a Destination Business.

The FM Light Store used hand-painted metal signs to expose customers to their products as they were driving from Denver to Steamboat Springs.

Let me ask you: How are you putting marketing out to your customers that causes them to want to see your business?

FM Light created signage that caused customers to want to visit their store, and did it with dozens of messages, mile after mile.

You can apply this lesson today: Your social media, emails, stories, reviews, and customer touchpoints should make people feel like they’re on their way to something memorable.

How are you creating anticipation before a customer’s first visit?

09/17/2026

I went over 3 hours out of my way to get the expertise I needed for my dog, Pati.

And it made me think: Every business owner has expertise, too, but far too often, I find that owners keep their experience hidden, assuming it’s not relevant or that talking about it is bragging.

Your customers want to know that you’re experienced. Your knowledge and what you’ve learned in your life needs to be shared.

If you’re not telling your story and talking about your experience, you’re not using all you have to become a Destintation Business.

09/11/2026

Customers want to support small businesses.

But wanting their support and actually earning their attention are two very different things.

As Angela Meyer of says, you have to make yourself available — and you have to do it in a way that is memorable enough to “stop traffic,” literally and figuratively.

That’s what Destination BootCamp is all about: helping independent business owners become impossible to ignore in their marketplace.

Because when your business gives people a reason to notice, remember, and talk about you… loyal client investment follows.

Before you invest time, money, and energy into ideas that may not work, you need a clear direction.That’s exactly what A...
09/10/2026

Before you invest time, money, and energy into ideas that may not work, you need a clear direction.

That’s exactly what Angela Meyer, owner of The Well Traveled Chef - Cooking Store & Classes , found through Destination BootCamp.

It helped her see the next step with more confidence, more strategy, and less costly trial-and-error.

Because growth should not feel like guessing. It should feel like building the right plan for the right business.

Learn more about Jon Schallert’s Destination BootCamp and how it helps independent business owners create a stronger destination strategy at https://www.jonschallert.com/

Laura Martin, owner of  in Elkhart, Kansas, summed up her Destination BootCamp experience perfectly: “It’s the best mone...
09/05/2026

Laura Martin, owner of in Elkhart, Kansas, summed up her Destination BootCamp experience perfectly: “It’s the best money you don’t have that you should invest.” After attending the class, Laura tripled her sales — proof that stepping away to refocus, learn, and invest in your business can create real results. Her advice to other business owners is simple: take the time, make the investment, and believe your business is worth betting on.

09/03/2026

What happens when a small-town business stops thinking small?

For Laura Martin, owner of in Elkhart, KS, participating in Destination Boot Camp helped validate a bigger vision: her business didn’t have to depend only on the immediate local population.

By expanding her reach and intentionally targeting customers across a 5-state radius, Sew Loved Quilt Shop successfully tripled in size.

This is such a powerful reminder for rural business owners: your location may shape your story, but it does not have to limit your growth.

Sometimes the next level is not about changing who you are.
It is about realizing your audience is bigger than you thought.

Where could your business grow if you stopped drawing the circle so small?

A destination business doesn’t happen by accident. It happens when an owner starts seeing possibilities that were hiding...
08/29/2026

A destination business doesn’t happen by accident. It happens when an owner starts seeing possibilities that were hiding in plain sight.

Silas Stoddart works with rural communities and businesses across Tennessee, so he knows the difference a truly distinctive business can make—not just for the owner, but for an entire community.

That’s why his endorsement of Destination BootCamp means so much.

Sometimes the biggest breakthrough isn’t a new product, a bigger advertising budget, or another social media strategy. It’s learning to see your business differently.

And once you see it, you can build it.

Ready to discover what could make your business worth the trip?

👉 JonSchallert.com

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321 Main Street
Longmont, CO
80501

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