02/17/2026
"I want to sell on Amazon, but it's too saturated and I don't know where to start.."
I hear this all the time.
Amazon only feels saturated when you sell what everyone else is selling.
T-shirts? coffee mugs? candles? sunglasses?
You're going for the "easiest" and cheapest products to start. Fair play, if this was still 2015..
Now everyone, from the stay-at-home-mom in Kansas to the mega manufacturing plant in Asia to Amazon Basics are competing in the same category.
So what's the secret to success? These 3 things:
↳ Shelf life
↳ Niches
↳ Intellectual Property
Rule 1: Make sure your product doesn't have an expiration date.
No dietary supplements, no beauty products, no food.
You don't need the added pressure of spoiled products, costly disposal orders, negative product reviews and account suspensions.
Rule 2: Think of micro-niches
→ Seat gap fillers for Tesla Model 3
→ Portable BBQ grill scraper keychain
→ Fireproof ammo storage bags
You get the point..
Rule 3: Protect your IP
→ Patents
→ Trademarks
→ Copyrights
Once your product listing starts showing success, you'll see competitors pop up left-and-right in a matter of a few weeks.
Resellers, replicas, rip-offs.
But if you patented your design or trademarked your name, you'll survive.
With IP enforcement, not even Amazon themselves can sell your product. You own your niche.
After you made it this far, congratulations.
You've passed phase 1 of the Amazon Hunger Games.
I’ll guide you through the next round.
