04/22/2022
Another inspiring new in the books! When Post Gender World walked in the door – it had a different name, a great concept, solid designs, but no direction, no brand, no voice and no idea where to even start!
After a breakneck session and an absolutely record-breaking round, the new name, logo, iconography and voice was locked and loaded, ready for their launch!
The company, an fashion label, wanted to secure its identity as more than just clothing, but as a lifestyle brand that can and will branch out to many other mediums and platforms, but always with the same attitude and mission: to create a safe space for ALL, no matter what it takes!
The icon itself is an amalgam of traditional "male" and "female" symbols, and the structural shapes of "P" and "G", all presented in an intentionally random and unrefined style partially for its organic form, and for easy replication by anyone in any medium. The goal is to encourage brand interaction at a base level, where anyone with a pen, pencil, marker, can of spray paint, or whatever, can become a brand ambassador and part of the with ease.
In addition to the branding, we're also handling of internal and external marketing materials and more as this young brand spreads its wings and takes off!