08/01/2026
Answer Engine Optimization (AEO) is the practice of structuring content so that AI answer engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini cite it directly in their generated responses.
Instead of competing for ranked hyperlinks, AEO competes for the answer itself:
The sentence the AI delivers and the source it credits.
For political comms, this shift is seismic. The old game was getting voters to click your website. The new game is becoming the authoritative answer that AI delivers to voters who never visit any website at all.
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