Viva LA. Celebrate LA, Every Day.

02/12/2026

Detroit discipline.
Los Angeles ignition.

JK22 has entered the chat.

A new voice moving with intention, honesty, and momentum.
This is only the beginning.

Link in bio.

02/12/2026

Detroit discipline.
LA ignition.

JK22 has entered the chat.
Link in bio.

JK22 letsworktogether

01/27/2026

Viva LA! Spotted on the Metro Beverly line.
Fresh flower head pieces. Hand-painted eyelid details. Ribbons and Puns. Style created daily.

In Los Angeles, creativity is everywhere — even on your commute.
The people are the art. That’s why this city is unmatched.

—

01/01/2026

Thank you to everyone who turned creativity into reality this year — artists, builders, collaborators, and believers.

Los Angeles moves forward because of you.

Wishing you a bright, healthy New Year ahead.

Viva LA anthem - link in bio.

09/02/2025

Throwback to the beginnings of Viva LA when our vision first hit the streets — literally.
These full-wrap Starline tour buses became rolling canvases, carrying LA’s spirit, art, and energy across the city.

From Hollywood Blvd. to every corner of town, this was the start of building Viva LA into a civic pride brand for everyone.

Grateful to all who believed in this crazy idea from the very beginning — we’re just getting started. Viva LA!

06/22/2025

In 1977, NYC was broke, dangerous, and in decline.
Then came I ❤️ NY — a brand that sparked a comeback.

💥 Today NY's brand has made NYC:
• #1 global destination
• $123B in economic impact annually
• 291M annual visitors

Now it’s LA’s turn.
Can civic pride transform a city again?

💖
— What do you think?

06/08/2025

We found this on the street from an artist named Jimmy Williams, aka who pours truth, chaos, and frustration into his canvases. Art is protest. Art is survival. Art is Los Angeles.
stands with the voices that won’t be silenced.

04/16/2025

Viva LA Venice!

11/29/2024

Give the Gift of LA Pride this Holiday Season – 30% Off Black Friday Only! -

From stylish apparel to iconic Viva LA gifts, this is your chance to snag the perfect pieces that showcase your LA pride—or find the ideal holiday gift for the LA lovers in your life.

11/29/2024

Give the Gift of LA Pride this Holiday Season – 30% Off Black Friday Only! - *https://www.vivala.us/discount/VivaLABlackFriday

11/17/2024

The Next Chapter: Building Revenue, Uplifting LA

With your help, we can now focus on what matters most: building the future of Viva LA. Our immediate priority is continuing the development of critical revenue-generating strategies, including exclusive licensing partnerships in nine key market sectors - such as Apparel, Viva LA Cities and Transportation/Travel. Licensing partnerships like these will provide the foundation to grow Viva LA’s impact and ensure its sustainability.

We invite leaders in all sectors of our economy to contact Viva LA to learn more about how working with Viva LA can help you capture the hearts, minds, and imaginations of your customers - and be the envy of your competition who wished they had been the first. Send us an e-mail.