01/09/2022
One of the biggest mistakes you could make?
Don't miss this (so many do) - when deploying your digital marketing campaigns...
==> For business owners, entrepreneurs, coaches, experts, speakers and advertisers in general:
Do you have any idea what the largest source of traffic for your business might be?
What about which social platform brings the most visitors to your site?
Having access to such data would be amazing! It allows you to maximize efficiency and focus on what’s already working best in your marketing.
So, what’s the secret to all that?
UTM tracking codes…
What is UTM Tracking?
UTM tracking is a technique that uses snippets of codes to track website traffic and evaluate the effectiveness of digital marketing campaigns.
UTM codes are made of two parts — the URL parameter and the tracking variable, both of which come at the end of the URL.
The URL parameter starts with “?utm_”, then one of the five parameters you want to track.
The tracking variable comes after the “=” sign and it could be anything depending on the parameter you’ve chosen. For example, if you’re tracking the source of your traffic, your tracking variable could be “Google”, “Twitter”, “Facebook”, etc.
Your final UTM code should look something like this:
https://www.yourwebsitecom/bestoffer/?utm_source=google
Note:
The UTM code in your URL won’t make any changes to your content. So, you can delete it at any time and still have your page working perfectly.
Why Is Tracking So Important For Marketing Success?
Traditional marketing relied heavily on non-targeted campaigns that spoke to no one in particular. Companies used to spend the majority of their budgets on prospects that had zero interest in those offers.
Without any feedback or data, they continued making the same marketing mistakes every time and lost millions of dollars in the process.
But with digital marketing, everything has changed…
Businesses today focus on smaller audiences with a much higher interest in their promoted offers. What allows them to do that is the wide variety of tools available when it comes to tracking, evaluation, and feedback implementation.
For example:
If you ever run an ad on Facebook, you’ll have some data available to you after the campaign. Based on that, you can identify what works and make better marketing decisions in the future. Which allows you to maximize sales while minimizing your ad spend.
Adding a simple tracking script on your ads in Facebook will help. In this advanced example, we’re using dynamic variables to track campaigns and more details from ads:
utm_source=facebook&utm_medium=ppc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}
That’s exactly why UTM tracking is vital for your online success…
Here are the five UTM tags you can use to create your UTM codes:
https://lnkd.in/gjphCDRp
