Alex Skibinskiy

04/10/2026

Most ecommerce brands obsess over product page conversion rates, but completely ignore their collection pages. That is a massive mistake.

Last month, I ran a simple A/B test on a Shopify collection page sorting logic. Same traffic, same products. The result? A 25% increase in conversion rate and an extra $22K in sales.

When applied across multiple collections, the revenue uplift ranged from 10% to 23%. The secret is data-driven sorting, segmentation, and merchandising — no coding required.

Comment “COLLECTION” below and I will DM you the exact sorting strategy I use to boost revenue, plus a link to my private community where I show you how to set it up step-by-step.

04/10/2026

Scaling Meta Ads past $1,000/day usually breaks your ROAS.

When you increase the budget on a winning campaign, performance drops and your customer acquisition cost explodes. This is where most ecommerce brands get stuck.

In this video, I break down the exact “Localized Scaling” strategy we used to push a Shopify Plus brand into the multi-seven-figure per month range without destroying profitability.

Comment “SCALING” below and I will send you an invite to my private community where I share multiple scaling strategiesI have refined over the past 15 years.

04/10/2026

The biggest profit leak in your Shopify store is not your ads. It is your checkout page.

If your checkout drop rate is over 60%, you are leaving 20% to 30% of your revenue on the table. That is $20k to $30k lost for every $100k you make.

In this video, I break down how we reduced a client’s abandon rate from 63% to 55% using just three proven elements — resulting in a 32.6% revenue uplift with the exact same ad budget.

Comment “CHECKOUT” below and I will send you the exact framework we use to fix this, plus an invite to my private community where I review your ecommerce performance 1:1.

12/12/2025

Grounded in the moment, I quietly said: Thank you, God.

07/10/2022

04/04/2022

META ADS vs GOOGLE ADS?

The answer is simple. Don’t follow strict instructions given by gurus in a dynamic world.

The things they said tomorrow might not be appropriate today.

Always test and make decisions when you have enough data confidence for your specific case.

📩Send me a message if you need help scaling your business with multichannel marketing strategies and tactics.

04/03/2022

DO YOU MEASURE YOUR ADVERTISING EFFECTIVENESS?

This is probably one of the biggest mistakes most business owners make in the early stages of paid advertising. When you start, you don't know what and how to measure.

A lack of knowledge leads to a negative return on advertising spent. In this video, I'm sharing a piece of valuable information to help you avoid it.

Send me a message on Instagram if you need help running effective advertising campaigns using multichannel marketing strategies and tactics. My team and I have proven expertise in scaling businesses online.

09/08/2021

How to invest 16K in Instagram Advertising and Get back 125K in Sales

Boosting posts on Instagram is not enough to be efficient with eCommerce sales. It's just a part of the sales process. To make sure you are investing efficiently in Instagram ads, follow the strategy from the video.

Brand awareness on Instagram means that you can attract the right audience, organically or with paid advertising, that will interact with your Instagram profile.

In many cases, you will be unsatisfied with the performance of the brand awareness objective in terms o sales. The study claims that 97% aren't ready to buy the product on the first interaction, making brand awareness campaigns ineffective at first sight.

To overcome this, empower your brand awareness strategy with segmented remarketing ads, as shown in the video. It will significantly increase your return on advertising spent!

Follow me to discover more strategies! Like this video and share it with your ecommerce family!

10/23/2020

My job of digital marketing agency owner is very Brain consuming. Every day feels like being a doctor and operating patients. I mean solving my clients business problems and consulting them on every pain point related to makreting. What I do to recover my energy? Well not soo many, just going to Hyde Park and feed this crazy and lovely swans 🦢 Feel much better after this.