Zahra yarahmadi

Zahra is the Funding Manager of BG Financial Consulting Group, a boutique consulting firm.

07/12/2024

Guesswork or intuition is NOT a Pricing Strategy

Here’s what a real pricing strategy looks like

Slide through this carousel to learn how you can make pricing work for your SaaS.

Also, don’t miss the Bonus Resource inside.

07/11/2024

Here’s my FREE Cost Simulator Tool → For SAAS Owners:

(What I teach 50 participants in our program)

→ I’ve spoken to 100+ SaaS Founders
→ Who are all struggling with understanding their cost structures
→ Thinking “just lowering prices” will solve their profitability problems

Well, I’m here to tell you → that’s a big misconception.

Believing that just reducing costs will achieve optimal profitability

→ Is like saying cutting a few expenses
→ Is all you need to run a successful SaaS business…

It’s not sufficient. Seriously.

There’s so much more to effective cost analysis and pricing strategy.

That’s why I created this FREE Cost Simulator Tool for you

How to optimize your profitability

(What my clients used to achieve significant profitability increases in just 30 days using our Cost Structure Simulator Tool)

Want the Cost Simulator Tool?

1. CONNECT with me
2. LIKE this post
3. COMMENT ‘OPTIMISE’

And I’ll share it straight with you

PS - What’s helped you understand your cost structures better?

07/08/2024

Stop wasting countless hours 🕤 on pricing strategy
Instead, save time with my E-book on "7-Steps to Effective Pricing"

Are you a business owner or startup founder struggling to rightly price your product?

Don't worry I have got you.

I have been helping business get their pricing right for the last 15 years

I have helped 100+ businesses increase revenue by just refining their pricing strategy

Today, I am sharing my 7-Step framework
(No secrets kept!)

In this E-book, you’ll discover practical and actionable tips to

👉🏽 Refine your pricing approach

👉🏽 Position your business for sustained success

If you're just starting as a business owner
This e-book is one of the best resources you can lay your hands on

I am giving away this e-book for FREE
Only for the next 24 hours!

Just comment "E-book" and I will DM the link.
[You must be following me so I can DM]

-book

07/07/2024

From high churn rates 📉to high retention 📈

How A SAAS company changed it’s fate with our services

Slide through till the end to know the exact 6 Step framework we used for this SaaS Analytics Platform.

07/05/2024

Competitor analysis 🔍 Difficult yet important

Competitor analysis is quite crucial to building a great position in the market

But it also involves several elements that can be difficult to study and understand all at once

So, I’ve simplified the exercise with just 15 factors to compare and analyse

1. Market Share
2. Company Profile
3. Key Competitive Advantage
4. Business Reputation
5. Target Market
6. Marketing Strategy
7. Products & Services
8. Pricing
9. Distribution Channels
10. Quality
11. Warranty
12. Strengths
13. Weaknesses
14. Opportunities
15. Threats

Use these pointers to create a dashboard 📋 to compare and analyse all your competitors.

I covered Competitor Analysis and more during my talk at and Doers on June 25th.

Grateful to Hartwig Landau for being a wonderful host throughout the event

Let me know in the comments if you would like to join my future sessions.

07/04/2024

The only 11 questions you need to ask
For a winning pricing strategy

1️⃣ What’s Fixed cost, or variable cost per customer?

2️⃣ What’s the Ideal business model? B2B/B2C/Combination

3️⃣ What’s the Ideal pricing model?

4️⃣ Yearly subscription Vs. Monthly how much discount is reasonable?

5️⃣ Enterprise clients (when a client has a significant number of employees compared to our average customer) What should be the structure of our Custom pricing?

6️⃣ What are the upsell/add-on opportunities?

7️⃣ How to drive more customers towards the premium plan (more expensive plan).

8️⃣ What about organisation-based pricing?

9️⃣ How to structure white label/Franchising deals?

1️⃣0️⃣ How to decide on what features to add and prioritize?

1️⃣1️⃣ When introducing a new feature, should it be added to the premium plan or should it be available to all as an upsell/add-on? If upsell, how to price it?

Which question will you answer first? Let me know in the comments.

06/30/2024

Never doubt the power of perfect pricing

Our client increased 📈 annual contracts by 20%

By just shifting to the right pricing model

📖 Read this case study to know how I helped an EdTech company not only increase its revenue but also the efficiency of its sales

06/27/2024

If prospects don’t understand your pricing..

Be ready to see your sales go down 📉

Software subscriptions are not always easy to understand

If you think from a consumer’s perspective

You would want clarity on

✅What you are paying
✅What you are getting

Hence, “honesty is the best policy”

Here’s how we added more transparency in pricing for a B2B subscription service ⬇️

First, we shifted their pricing to a hybrid model

↳ Usage-based or tiered

↳ But the model became a bit complex for users

So, we added a cost calculator

↳ To help prospects easily understand the final cost

↳ Based on their specific needs

Lastly, we also revamped the pricing page

↳ Included clear information about each pricing tier

↳ With both features and benefits

The result? 📈

↳ 20% increase in sign-ups

↳ Improved customer trust (as shown by positive feedback)

Also, clearly communicating the price helped -

↳ Establish long-term client relationships

↳ Reduce the number of billing inquiries

This improved overall business efficiency.

P.S.- Have you ever faced difficulty in figuring out pricing plans while purchasing a software? 🤔

06/25/2024

Double-sided markets = double-edged swords

Here’s how you can still make profits 👇

Here’s a detailed carousal on pricing in a double-sided market. ➡️

With an easy-to-understand practical example 👩‍💻

06/24/2024

Collecting consumer feedback is a waste…

If you do not include these questions 👇

I have seen several SaaS founders struggle to ask the right questions in a customer survey or interview 👩‍💻

So, I have compiled a list of questions in different categories to help you solve the mystery of customer feedback forever. ⬇️

06/14/2024

My finance journey started with a ledger as a kid
But I could've used a few more early lessons

My father gave me a ledger
As soon as I could do basic maths
That was my introduction to finance

But after 15 years as a finance professional
I think I needed a few more lessons outside finance

If I could go back and talk to my 15-year-old self
Here are the lessons I would share-

✅ Be patient yet persistent.
✅ Every setback is a lesson in disguise.
✅ Embrace uncertainties and use them as fuel.
✅ Network and build lasting relationships, as they are invaluable assets in the business world.
✅ Stay true to your vision but be flexible, and adapt as the market and opportunities evolve.
✅ Most importantly, trust in your capabilities, value the journey, and celebrate every milestone, no matter how small.

What lessons would you share with your younger self? Let me know in the comments!

06/11/2024

SaaS businesses that ignore retentions…

Risk losing 65% of their future revenue 💰

As a subscription-based SaaS business, you cannot ignore customer retention if you want to scale.

I have prepared a detailed guide on how you can increase your retention rates. 📈

Slide till the end to read about a real case study where I applied these steps to reduce churn rates by 20%.

Address

Los Angeles, CA

Website

https://bgfinancialconsulting.com/

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