The Blake Project

The Blake Project Turning brand into pricing power, growth, and enterprise value. For The EBITDA. We can help you build an advantage for your business or brand.

The Blake Project takes businesses and brands in all stages of growth and in numerous business categories on strategic searching journeys aimed at increasing their value, releasing their full potential and arriving at new and optimistic decisions about their competitive future. We are experts at helping our clients define or redefine and articulate what makes them competitive at critical moments o

f change. That could mean delivering one or more of the following: brand and business strategy audits, brand research, brand strategy, brand (re)positioning, brand architecture, brand identity, brand management, brand measurement, brand growth, brand licensing, brand extension, brand education, brand culture and brand innovation. Our clients include startups and established brands such as Abbott, Coca-Cola, GE, Unilever, National Parks Service, Wyndham Hotels, Darden Restaurants (Olive Garden, Red Lobster etc.), Nestle, American Express, the NBA's Utah Jazz, Philips and many other respected organizations. Contact:

Derrick Daye
Managing Partner
[email protected]
or direct at: 813-842-2260

Positioning should do more than make a brand easier to understand. It should make the business easier to grow.The strong...
06/17/2026

Positioning should do more than make a brand easier to understand. It should make the business easier to grow.

The strongest positions improve the economics of growth and greater confidence in where the business can win.

Most leaders understand positioning. They know their brand needs to stand for something clear, relevant, and defensible in the minds of the people most

AI may change how brands are found, evaluated, and chosen. But it does not change the need for brand strategy. The inter...
06/16/2026

AI may change how brands are found, evaluated, and chosen. But it does not change the need for brand strategy. The interface is new. The strategic requirement is not.

Perhaps the most interesting thing about AI is that it is new yet nothing new. AI is certainly new to marketing, and bringing all sorts of new challenges

The strongest snack brands have the advantage because they focus on why people snack in the first place. This new Brandi...
06/16/2026

The strongest snack brands have the advantage because they focus on why people snack in the first place. This new Branding Strategy Insider post revisits a Mars construct that connected snacking to universal physiological and psychological needs. Mars, Incorporated

The president of Snacking Global at Mars, Andrew Clarke, recently spent some time chatting with The Wall Street Journal. Mr. Clarke articulated some

Simply put: Messaging expresses the strategy. Positioning is the strategy.
06/11/2026

Simply put: Messaging expresses the strategy. Positioning is the strategy.

Alongside category design, messaging, storytelling, and thought leadership, positioning is where your company claims its strategic seat within the Positioning defines the place a brand owns in the market’s mind. Messaging brings that position to life. Here’s how positioning creates category lead...

Iconic brands can change. They just cannot assume customers will follow. Permission to change is earned long before the ...
06/10/2026

Iconic brands can change. They just cannot assume customers will follow. Permission to change is earned long before the change is made.

Ferrari’s recent introduction of the Luce, its first fully electric four-door model, has sparked exactly the kind of controversy one might expect from an

Audemars Piguet x Swatch shows how smart brand architecture can create access without diluting desire.
06/09/2026

Audemars Piguet x Swatch shows how smart brand architecture can create access without diluting desire.

The criticism was predictable. A revered luxury watchmaker partners with Swatch, introduces a colorful US $400 pocket watch, and collectors immediately

Employee ownership is powerful, but it is not a culture strategy.Ownership gives people a stake. Brand culture gives the...
06/08/2026

Employee ownership is powerful, but it is not a culture strategy.

Ownership gives people a stake. Brand culture gives them a standard for building trust, delivering on the promise, and making the company more valuable.

There is a moment in many employee-owned companies when the story sounds complete. “We are employee-owned.” It is a powerful statement. It signals Employee ownership is not a culture strategy. Learn how brand culture turns employee ownership into customer trust, brand growth and enterprise value...

Brand problems rarely announce themselves as brand problems.They often show up as slowed growth, pricing pressure, weak ...
06/05/2026

Brand problems rarely announce themselves as brand problems.

They often show up as slowed growth, pricing pressure, weak differentiation, customer hesitation, portfolio complexity, or internal misalignment.

The Brand Performance Lab from The Blake Project gives leaders a practical place to begin. Free tools to help diagnose where brand may be limiting business performance and where it may create more value.

Start with the Lab: https://lab.theblakeproject.com

Great products win because the market understands what problem they solve, why that problem matters now, why the solutio...
06/02/2026

Great products win because the market understands what problem they solve, why that problem matters now, why the solution is different, and why the brand behind it deserves belief. The Blake Project

Each year, research firms such as CB Insights analyze why both startups and new products from mature companies fail. On average, about 80 percent of Great products often fail because companies do not engineer the market around them. Learn how category design, positioning, messaging, storytelling, an...

The marketing funnel has outlived its usefulness.It teaches brands to chase customers rather than keep them. It rewards ...
06/01/2026

The marketing funnel has outlived its usefulness.
It teaches brands to chase customers rather than keep them. It rewards acquisition, not reinforcement. It treats purchase as the end of the journey, when it should be the beginning of the relationship. 1-800-Flowers.com

https://brandingstrategyinsider.com/why-brand-loyalty-beats-customer-acquisition/

It is just astounding that after more than 35 years, some marketers are still using the flawed funnel approach to how advertising works. This is one

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Los Angeles, CA

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+18138422260

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