07/14/2026
Check out SC client, Moroch CEO Matt Powell, featured in Modern Restaurant Management on the connection between marketing and franchise expansion.
Inside the piece: how a Friday Night Fries campaign built around Texas high school football helped a brand win back market share, why specific stories connect more broadly than generic messaging, where growing franchise brands should spend their first marketing dollar, and how to balance national and local investment as you scale.
It all comes back to the philosophy they live by: Local Changes Everything.
Read the full feature: https://modernrestaurantmanagement.com/the-connection-between-marketing-and-franchise-expansion/
Friday nights in Texas are all about high school football games so when one brand found they were losing sales to a competitor during those coveted
