The demand for natural, ethical and sustainable products is growing tremendously every year, and the number of brands filling this market space is expanding accordingly. However, there’s been a lack of transparency in media and advertising lately when it comes to the relationship between the brands and influencers doing the promoting. Due to the accessibility of social media, models now possess po
wer as well. They are no longer just a face on an ad, they’re also becoming the voice of your brand. Role models management is here to connect models, influencers, Brands and consumers with ethical, transparent campaigns from start to finish. Role models help you find the authentic model for your branding and marketing campaigns, to create a transparent message on all media and social platforms. Enhance your message and create ripple effects for your campaigns, we help you create the transparency that you’re looking for. "We want to give the model a chance to work with brands he or she believes in, and for the companies to hire someone who will be a positive advocate for their brand." Valerie and Therese, co-founders of Role Models, were introduced to each other when a common friend learned that they shared the same dream about starting an ethical modeling agency. One phone call later and it was clear – it was time for Role Models to finally come to life.
“Since we’re both models having been introduced to the world of fashion and marketing, we’ve both faced the part of the industry where you as a model have nothing to say besides show up and do what you’re told. At times we found ourselves going out for auditions and taking jobs we did not agree with due to lack of information, or the need to “take whatever you get” since the career as a model can be short-lived.”
The fashion industry (among many others) often times come with unethical and unsustainable values that neither of us stand for, and in those moments we thought – wouldn’t it be a great idea if we felt like we had an ability to choose? Choose the causes we want to promote as well as the brand we want to help grow? Xx, Therese & Val